Fatima Fertilizer’s Sarsabz Invites Pakistanis to Share Stories of Their Hometowns
LAHORE, July 20, 2026: Ahead of Pakistan’s Independence Day celebrations, Sarsabz, the flagship brand of Fatima Fertilizer, has launched its nationwide digital campaign, “Dil Se Dekho Sarsabz Pakistan,” encouraging citizens to celebrate the country’s culture, diversity, and local heritage by sharing authentic stories from their hometowns.
The campaign is built around the idea that Pakistan’s greatest strength lies in its people. It aims to showcase the nation’s rich traditions, breathtaking landscapes, vibrant communities, and cultural diversity through user-generated video content.
Campaign Encourages Pakistanis to Showcase Their Hometowns
As part of the initiative, participants are invited to create and share a short video highlighting what makes their hometown special. Entries can feature local culture, traditions, cuisine, landmarks, natural beauty, hidden gems, or inspiring stories that reflect the unique identity of their communities.
The campaign emphasizes that while every region has its own story, together they represent the shared spirit that unites Pakistan.
How to Participate
To enter the “Dil Se Dekho Sarsabz Pakistan” campaign, participants must:
- Create a short video showcasing their hometown.
- Upload the video to their public social media account.
- Use the official Sarsabz Pakistan Challenge audio.
- Include the hashtag #DilSeSarsabz.
- Tag the official Sarsabz social media pages.
The deadline for submitting entries is August 14, 2026.
Grand and Weekly Prizes Up for Grabs
The campaign offers participants the opportunity to win exciting grand prizes, while weekly winners will also receive special rewards throughout the competition.
According to Sarsabz, the initiative aims to recognize the most creative and inspiring stories from across Pakistan, highlighting the country’s people, culture, traditions, food, scenic locations, and local heritage.
Sarsabz Highlights Pakistan’s Diversity
Speaking about the campaign, Ms. Rabel Sadozai, Director Marketing & Sales at Fatima Fertilizer, said Pakistan is a nation filled with inspiring stories waiting to be shared.
She said the campaign seeks to encourage people to celebrate the places they proudly call home while showcasing the beauty, resilience, and diversity that define the country.
According to her, every city, town, and village has something unique to offer, and the campaign provides a platform for Pakistanis to share those stories with the nation.
She added that the initiative reflects the belief that Pakistan flourishes through the strength, pride, and spirit of its people.
Celebrating Independence Day Through Local Stories
Sarsabz has invited Pakistanis from every province, city, town, and village to participate in the campaign and present the Pakistan they know best.
The company believes the country’s most inspiring stories are those experienced and shared “Dil Se”, encouraging citizens to celebrate their communities while strengthening a shared sense of national pride ahead of Independence Day.