Author name: Press Release

Mr. Muhammad Farooq Naseem, Chairman & CEO of DWP Group, Elected Chairman of PEMA
Pakistan

Mr. Muhammad Farooq Naseem, Chairman & CEO of DWP Group, Elected Chairman of PEMA

Pakistan, October 6, 2026: Muhammad Farooq Naseem, Chairman and CEO of DWP Group, has been elected Chairman of the Pakistan Electronics Manufacturers Association (PEMA). The election took place during PEMA’s Annual General Meeting (AGM), following which the Association formally announced its new Executive Committee and Office Bearers with immediate effect. New PEMA Leadership Takes Charge Naseem will lead the association alongside Umar Ahsan Khan, CEO of Dawlance, who has been elected Senior Vice Chairman, and Muhammad Faisal Afzal, CEO of Super Asia, who will serve as Vice Chairman. The new leadership is expected to focus on strengthening Pakistan’s electronics manufacturing sector and addressing industry priorities as manufacturers seek to expand production capabilities and improve their competitiveness in domestic and international markets. PEMA Focuses on Electronics Manufacturing and Exports PEMA represents Pakistan’s manufacturing industry for home appliances and electronic products. The association’s current strategic priorities include export development, advocacy on government policy, market affairs and vendor development. These areas are aimed at supporting manufacturers in building stronger supply chains, developing local vendor capabilities and creating conditions that can help Pakistani electronics manufacturers compete in international markets. New Leadership Targets International Competitiveness Naseem and the incoming PEMA leadership reiterated their commitment to scaling up and modernising Pakistan’s electronics manufacturing industry. The leadership aims to strengthen the sector’s international competitiveness and manufacturing capabilities, with a particular focus on enabling greater export opportunities. The emphasis on export development comes as the domestic electronics and home-appliance industry seeks to move beyond local market demand and build stronger production and supply-chain capabilities for global markets. PEMA to Strengthen Industry Advocacy Under the new leadership, policy advocacy is expected to remain a key area of PEMA’s work. The association’s focus on government policy, market affairs and vendor development reflects the need for closer coordination between manufacturers and policymakers on issues affecting industrial growth, investment, production and exports. The new Executive Committee will also work to advance the broader interests of Pakistan’s home-appliance and electronics manufacturing industry.

Finance Minister Highlights Macroeconomic Stability, Investment Confidence at SDGs Investment Fair 2026
Pakistan

Finance Minister Highlights Macroeconomic Stability, Investment Confidence at SDGs Investment Fair 2026

Karachi, 6 Oct 2026 – Federal Minister for Finance and Revenue Senator Muhammad Aurangzeb addressed the importance of macroeconomic stability, investor confidence and public-private partnerships in mobilizing domestic and foreign investment for Pakistan’s sustainable development. Delivering an online keynote address as Chief Guest at the SDGs Investment Fair 2026, titled “Investing in Pakistan’s Sustainable Future,” organized by UNDP Pakistan in Karachi, the Finance Minister commended the event as a timely platform for dialogue on strengthening the country’s investment climate. “Macroeconomic stability is the basic hygiene factor for investment. Building confidence among domestic investors is essential to attracting foreign investment,” he said, emphasizing the need for both local and foreign investors to finance development projects. Senator Aurangzeb noted that Pakistan’s economy, which had been contracting three years ago, was now moving towards growth. While acknowledging inflation pressures arising from global conflicts, he stressed that maintaining macroeconomic stability remained a priority. He also said that the privatisation of Pakistan International Airlines, with the collective bid of $1.2 billion, demonstrated the capacity of domestic investors to collaborate and pursue large-scale opportunities. He also highlighted the growing activity at the Pakistan Stock Exchange, including five upcoming initial public offerings (IPOs), as evidence of expanding investment opportunities. On foreign investment, the Federal Minister highlighted interest from three Turkish companies in the privatisation of power distribution companies (DISCOs), urging investors to leverage platforms such as the SDGs Investment Fair to pitch develop bankable projects and attract international financing. Senator Muhammad Aurangzeb also highlighted Pakistan’s participation in the COP31 Climate Implementation Bridge (BRIDGE) initiative, developed in partnership with UNDP to connect climate goals with financing through investment-ready projects. He stressed the importance of capacity building and collaboration among federal and provincial governments and the private sector. In his concluding remarks, Senator Aurangzeb identified population growth and climate change as two major challenges requiring sustained national attention and expressed his confidence in Pakistan’s potential to address them. The two-day National SDGs Investment Fair brings together stakeholders from the financing and investment sectors to explore opportunities for sustainable development.

PTML Partners With Myco To Bring Exclusive EPL Discounts To Ufone And Telenor Customers
Business

PTML Partners With Myco To Bring Exclusive EPL Discounts To Ufone And Telenor Customers

Islamabad, October 02, 2026: Leading telecom and digital services provider, Pakistan Telecommunication Company Limited (PTML), through its brands Ufone and Telenor, has partnered with myco, the fastest-growing streaming OTT platform in South Asia and the MENA region, to bring exclusive discounted access to English Premier League (EPL) packages for its customers. The arrangement makes premium football entertainment more accessible to fans across Pakistan. Under the three-month promotional offer, Ufone and Telenor customers will receive an exclusive 55% discount on all myco EPL packages during the first month. The offer will continue into the second and third months, with customers eligible for 15% off the Monthly Pass, 30% off the Quarterly Pass, and 50% off the Seasonal Pass. The partnership reflects PTML’s continued focus on expanding its digital lifestyle proposition beyond traditional connectivity by bringing customers greater value through relevant entertainment and digital experiences. By collaborating with a leading digital content platform such as myco, PTML is creating differentiated entertainment opportunities tailored to the interests of its diverse customer base. Commenting on the partnership, Syed Atif Raza, Chief Commercial Officer, PTML said, “At PTML, we are committed to enriching the everyday experiences of our customers by extending value beyond connectivity. Football enjoys an immense following across Pakistan, and this partnership with myco enables us to bring one of the world’s most celebrated sporting competitions closer to our customers through exclusive and affordable access. By combining the reach of Ufone and Telenor with myco’s premium streaming platform, we are delivering relevant entertainment experiences that resonate with our customers’ passions while reinforcing our commitment to providing innovative digital lifestyle offerings.” Umair Masoom Usmani, Founder and Group CEO, myco said “Football has an incredible ability to bring people together, and through this partnership with PTML, we are making the Premier League more accessible for millions of passionate fans across Pakistan. By combining myco’s premium streaming experience with Ufone and Telenor’s extensive reach, we are offering audiences meaningful value and a simpler way to enjoy the sport they love.” The English Premier League is one of the world’s most-watched sporting competitions that have a massive following in Pakistan. Eligible customers can access the exclusive myco offer through PTML’s digital platforms, including the My Telenor and UPTCL apps, and will be redirected to the relevant myco journey to avail the discounted packages. The promotional offer will be available for three months exclusively for eligible Ufone and Telenor customers.

Finance Minister Meets NBP Chairman & President, Discusses Banking Sector Priorities
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Finance Minister Meets NBP Chairman & President, Discusses Banking Sector Priorities

Karachi, 1st October 2026: Federal Minister for Finance and Revenue Senator Muhammad Aurangzeb visited National Bank of Pakistan’s Head Office in Karachi on Thursday and met Mr. Imran Sarwar, President, NBP. At this occasion Mr. Naved A. Khan, Chairman NBP was also present. The Finance Minister congratulated Mr. Imran Sarwar on his appointment and conveyed best wishes for his new role. The meeting covered matters relating to the Bank as well as broader issues concerning the financial sector. President NBP briefed the Minister on NBP’s initiatives and performance, including its efforts to promote and support women’s Financial Inclusion economic participation, digital transformation and Small and Medium-sized Enterprises (SMEs). He also apprised the Minister of the Bank’s efforts to improve customer services and facilities. The two sides exchanged views on the role of the banking sector in supporting the country’s financial and economic priorities.

Pakistan’s Economy Moving in Right Direction; Private Sector to Lead Sustainable Growth and Investment: Finance Minister at OICCI
Pakistan

Pakistan’s Economy Moving in Right Direction; Private Sector to Lead Sustainable Growth and Investment: Finance Minister Muhammad Aurangzeb at OICCI

Finance Minister Says Pakistan Moving From Stabilization Toward Growth KARACHI: Federal Minister for Finance and Revenue Senator Muhammad Aurangzeb has said Pakistan’s economy is moving in the right direction, with the country transitioning from stabilization towards growth. Addressing members and stakeholders of the Overseas Investors Chamber of Commerce and Industry (OICCI) during his visit to Karachi, the Finance Minister said sustainable economic growth would need to be led by the private sector, while the Government would focus on providing a conducive business environment, policy framework and investment ecosystem. He stressed that the country must consolidate recent economic gains and avoid returning to the boom-and-bust cycle. Government Outlines Six Economic Priorities Senator Muhammad Aurangzeb outlined six key economic priorities for the Government. These include making macroeconomic stability permanent through stronger fiscal and external resilience, shifting towards sustainable and inclusive growth driven by productivity, investment, exports and employment, and continuing structural reforms. The Government also aims to shift Pakistan’s international economic engagement from aid towards trade and investment, expand access to finance for SMEs, agriculture, housing and underserved segments, and position the country for the New Economy through digitalisation, blockchain, Web 3.0 and emerging technologies. Private Sector Expected to Drive Investment and Growth The Finance Minister emphasized the importance of domestic investment and capital formation in supporting long-term economic growth. Referring to the PIA transaction, he said major Pakistani business groups had demonstrated their ability to collaborate and mobilize nearly US$1.2 billion collectively. According to the Finance Minister, such participation reflects the growing capacity of domestic investors to create scale and pursue larger investment opportunities. He said the Government’s role was to provide an enabling environment, while the private sector would need to lead economic growth through investment, innovation, employment creation and expansion of productive capacity. Government Seeks Greater Foreign Investment Senator Muhammad Aurangzeb also highlighted measures aimed at attracting greater international investment into Pakistan. He identified mining and minerals, technology, agriculture, oil and gas, refinery upgrades and other sectors as areas where investor interest is emerging. The Finance Minister also referred to interest from Turkish investors in the privatisation of electricity distribution companies, as well as interest from Saudi and other international investors across multiple sectors. He stressed that foreign investment takes time to materialize and depends on policy continuity, effective facilitation and a conducive investment environment. Structural Reforms Move Into Implementation The Finance Minister said Pakistan’s structural reform agenda had moved beyond the design stage and into execution. The reforms cover taxation, energy, State-Owned Enterprises, privatisation and public finance. He noted that the number of tax filers had increased to more than 5.7 million, compared with around 3.9 million last year and approximately 1.8 to 1.9 million in 2022. Revenue mobilization, he said, would continue alongside taxpayer facilitation and efforts to strengthen trust in the tax system. Digitalisation and data are expected to play a growing role in improving tax administration and revenue collection. Focus on Expanding Access to Finance Senator Muhammad Aurangzeb highlighted efforts to increase financing opportunities for SMEs, agriculture, housing and underserved segments of the economy. Referring to the Prime Minister’s Apna Ghar Programme, he said around Rs60 billion had already been financed, while banks had approved a substantial additional financing pipeline. He said the challenge was increasingly shifting from the availability of financing towards strengthening the supply side and ensuring that credit translates into construction, investment, employment and wider economic activity. Capital Markets Seen as Key to Capital Formation The Finance Minister also stressed the importance of deepening Pakistan’s capital markets so domestic savings can be directed towards productive investment. Potential areas include infrastructure, housing, privatisation and private-sector expansion. He said the Government was working to strengthen the broader capital-market ecosystem and create additional avenues for capital formation and investment. Pakistan Seeks Shift From Aid to Trade and Investment Senator Muhammad Aurangzeb reiterated the Government’s objective of shifting Pakistan’s bilateral economic relationships from aid towards trade and investment flows. He also highlighted the opportunities presented by digitalisation, blockchain, Web 3.0 and other emerging technologies. According to the Finance Minister, these areas could support investment, innovation, exports and employment as Pakistan positions itself for the New Economy. OICCI Discusses Business and Investment Environment During the interaction, OICCI representatives shared their perspectives on Pakistan’s business and investment environment. The discussion covered opportunities for greater participation by international investors, measures to improve the business climate and ways to facilitate investment and strengthen private-sector-led growth. Concluding the meeting, Senator Muhammad Aurangzeb said Pakistan’s economic trajectory would increasingly depend on the private sector’s ability to invest, innovate, create employment and expand productive capacity. He reaffirmed the Government’s focus on policy continuity, investment facilitation, sound economic governance and maintaining macroeconomic stability to support sustainable and inclusive growth.

World Maritime Day 2026: BlueNet+ Calls for Integrated Policies to Advance Pakistan’s Blue Economy
Pakistan

World Maritime Day 2026: BlueNet+ Calls for Integrated Policies to Advance Pakistan’s Blue Economy

Karachi, 1 October 2026: BlueNet+ organized a seminar on World Maritime Day 2026 under the theme “From Policy to Practice: Powering Maritime Excellence,” in collaboration with Karachi Port Trust (KPT) and the National Institute of Oceanography (NIO) at KPT Staff College, Lalazar, Karachi. The event brought together 13 distinguished speakers and representatives from 57 organizations, including government institutions, maritime organizations, academia, research bodies, environmental agencies, the business community, media, tourism, fisheries, civil society, professionals, youth and students. Dr. Nuzhat Khan, Founder & CEO, BlueNet+, emphasized that Pakistan does not simply need more policies; it needs stronger integration and implementation of existing policies, with the Blue Economy becoming an integral part of national economic development. “Maritime and Blue Economy considerations must run through our economic, trade, investment, climate, tourism, fisheries, environmental, science and technology policies. The missing link is integration, from policy to investment, implementation and measurable impact.” She highlighted three interconnected pillars of a sustainable Blue Economy: economic prosperity, ecosystem health and human well-being, supported by science, policy, governance, finance and technology. Representing the business community, emphasized stronger linkages between policy, business, investment, trade and entrepreneurship to unlock private-sector opportunities in Pakistan’s maritime economy. Mr. Shabbir Hassan Mansha, Chairman PALIMA/Mansha Group and former Vice President FPCCI, highlighted the importance of maritime trade, investment and stronger private-sector participation in transforming Pakistan’s maritime potential into economic value. He emphasized the need for an enabling business environment, efficient ports and logistics, investment-friendly policies and stronger public-private collaboration to expand trade and create new Blue Economy opportunities. Engr. Naimatullah Sohoo, Director General, NIO, highlighted the importance of research, ocean data and stronger science–policy linkages, stressing that scientific knowledge must support practical decisions, investment and sustainable maritime development. Ms. Iram Tanveer, Director General, PID Karachi, emphasized the role of media and strategic communication in bringing the Blue Economy into national discourse, creating public awareness and connecting maritime policies and opportunities with people. Discussions covered maritime trade and investment, marine science, fisheries, coastal tourism, climate resilience, biodiversity, pollution and waste management, digitalization, entrepreneurship, women and youth participation, and responsible ocean governance. The seminar emphasized a common pathway: RESEARCH & DATA → EVIDENCE → INTEGRATED POLICY → INVESTMENT → IMPLEMENTATION → IMPACT Concluding the seminar, Dr. Nuzhat Khan stated: “From policy to practice must become our collective pathway. Pakistan’s Blue Economy should connect economic prosperity, a healthy ocean and human well-being—creating opportunities today while protecting our maritime resources for future generations.” The seminar reaffirmed the need for government, science, business, academia, media and communities to work together to build a resilient, inclusive and sustainable maritime future for Pakistan.

Sustainable Growth, Capital Formation and Private Sector-Led Development Key to Pakistan’s Economic Progress: Finance Minister Muhammad Aurangzeb at PSX
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Sustainable Growth, Capital Formation and Private Sector-Led Development Key to Pakistan’s Economic Progress: Finance Minister Muhammad Aurangzeb at PSX

Karachi — October 1, 2026 Federal Minister for Finance and Revenue, Senator Muhammad Aurangzeb, reaffirmed the Government’s commitment to sustainable economic growth, macroeconomic stability and private sector-led development while addressing the Gong Ceremony organized by Arif Habib Corporation at the Pakistan Stock Exchange (PSX), Karachi, to mark the listing of Naya Nazimabad Apartments REIT. The Finance Minister highlighted the strong performance of the Pakistan Stock Exchange, noting that the KSE-100 Index had increased from around 67,000 points in March 2024 to around 170,000 points. He also highlighted the significant broadening of investor participation, with 25,281 new investors added at PSX in September 2026, the highest ever in a single month, taking the total investor base to 656,218, more than double the 321,144 investors recorded in March 2024. He further noted that 11 companies had come to the market during FY26, the highest number in over two decades while another 5 IPOs have already been completed in the first quarter of FY27, reflecting continued momentum in capital raising and market development. He emphasized, however, that the market was not just about the index; the broader objective was capital formation. Market confidence, he said, must translate into capital for businesses, infrastructure, housing, innovation and job creation. Speaking about the Prime Minister’s Apna Ghar Programme, Senator Muhammad Aurangzeb said around Rs60 billion had been financed, while banks had approved an additional financing pipeline of approximately Rs340 billion awaiting disbursement. He noted that the banking sector had taken the lead and emphasized that the supply side must now accelerate housing development. He underscored the role of the private sector, including ABAD, in supporting the initiative and highlighted REITs as an important mechanism for mobilizing investment into housing and real estate. The Finance Minister noted that the participation of major Pakistani business groups in the consortium for the PIA transaction, involving Mr. Arif Habib and Mr. Tabba, represented close to US$1.2 billion in collective investment and demonstrated the growing ability of local businesses to work together, create scale and pursue larger investment opportunities. He said international investor interest was also increasing, pointing to Turkish interest in the privatisation of electricity distribution companies and growing interest from US investors and companies in minerals and mining, agriculture, IT, oil and gas, and refinery upgrades. He stressed that foreign investment takes time to materialize and requires a conducive ecosystem supported by appropriate policies and effective facilitation. The Finance Minister said Pakistan’s economy had moved from contraction and stabilization towards growth, with growth currently around 3.7 percent and expected to move towards 4 percent this year. He stressed the need to break away from the boom-and-bust cycle and pursue sustainable and responsible growth driven by productivity, investment, exports and employment, rather than temporary liquidity and consumption-led expansion. He emphasized the importance of bringing permanence to macroeconomic stability and building stronger fiscal and external resilience to withstand future shocks. Highlighting the Government’s structural reform agenda, Senator Muhammad Aurangzeb said reforms had moved beyond the design phase into execution, covering taxation, energy, state-owned enterprises, privatisation and public finance. He noted that the number of tax filers had crossed 5.7 million, compared with around 3.9 million last year and approximately 1.8–1.9 million in 2022, reflecting greater use of data, simplification of processes and stronger enforcement. The Finance Minister reiterated that the Government’s role was to provide the requisite ecosystem for the private sector, including through engagement with US EXIM Bank, other export credit agencies and international partners, as well as through tariff discussions and negotiations. The private sector, he stressed, must lead investment, business expansion and economic growth. He further emphasized the need to expand access to finance for SMEs, agriculture, housing and other underserved segments and reiterated the Government’s objective of moving Pakistan’s bilateral economic relationships from aid towards trade and investment. He also highlighted the importance of positioning Pakistan for the new economy by capturing emerging opportunities in digitalisation, blockchain, Web 3.0 and other emerging technologies. Referring to the Naya Nazimabad Apartments REIT, the Finance Minister noted that the offering received around eight times subscription during book-building and 4.3 times subscription in the general public offering, reflecting strong investor interest in well-structured and transparent investment opportunities. He reaffirmed the Government’s resolve to deepen capital markets, strengthen investor confidence and create an enabling environment for private sector-led development moving from stability to investment, from investment to growth, and from growth to jobs and wider economic opportunity.

Areeba Ahmer Secures First Position in Skating Race at 10th Students Olympic Games 2026
Pakistan

Areeba Ahmer Secures First Position in Skating Race at 10th Students Olympic Games 2026

Karachi: Child skating talent Areeba Ahmer has secured first position in the skating race at the 10th Students Olympic Games 2026, bringing recognition to her family and highlighting the growing participation of young athletes in competitive sports. The event was held in collaboration with the Karachi Metropolitan Corporation (KMC) and the Government of Sindh’s Sports & Youth Affairs Department. Areeba Ahmer Excels in Skating Competition A professionally trained and dedicated young skater, Areeba Ahmer is associated with Skating Yard Complex Nazimabad, where she receives regular training and coaching. Her first-place finish at the Students Olympic Games reflects her commitment to skating and the discipline required to compete at a competitive level. The achievement follows her continued efforts in training and developing her skills in the sport. Training and Discipline Drive Young Skater’s Success Areeba’s performance highlights the role that consistent training, discipline and determination can play in developing young sporting talent. Her achievement at the 10th Students Olympic Games 2026 also provides an encouraging example for children and young athletes interested in pursuing competitive sports. Regular coaching and professional guidance can help young athletes develop technical skills while building confidence and commitment to their chosen disciplines. Family Praises Achievement and Coaches Areeba’s family expressed immense happiness and pride following her first-place finish. They extended their best wishes to her for upcoming competitions and appreciated the efforts of her coaches for their guidance and continued support in nurturing her skating talent. The family’s support, combined with Areeba’s dedication and regular training, has contributed to her development as a young athlete. Areeba Ahmer Looks Ahead to Future Competitions Areeba’s success at the Students Olympic Games marks an important achievement in her young sporting journey. Her performance is expected to encourage her continued participation in skating competitions as she works toward developing her skills and achieving further success. Congratulations to Areeba Ahmer on securing first position at the 10th Students Olympic Games 2026. Her achievement serves as an encouraging reminder of the potential of young athletes when talent is supported by training, discipline and dedication.

Jubilee Life Insurance Partners With Oladoc to Expand Digital Access to Takaful Protection
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Jubilee Life Insurance Partners With Oladoc to Expand Digital Access to Takaful Protection

Jubilee Life Insurance Company Limited – Window Takaful Operations has entered into a strategic digital collaboration with Oladoc to expand access to Takaful protection through the digital healthcare platform. The partnership will enable Oladoc users to conveniently explore Jubilee Life’s voluntary, annually renewable Term Takaful solutions through a platform already used for digital healthcare services. Jubilee Life Expands Digital Access To Takaful The collaboration reflects Jubilee Life’s efforts to make financial protection more accessible through digital channels. By integrating its Takaful solutions into Oladoc’s digital healthcare journey, Jubilee Life aims to bring healthcare and financial protection closer together for digitally connected consumers. The arrangement provides Oladoc users with access to a range of protection solutions at a point where healthcare needs and financial security can intersect. Takaful Plans Available Through Oladoc The solutions being made available through the platform cover a range of healthcare and financial protection needs. These include: The plans are designed to address areas including healthcare expenses, personal accidents, income continuity and critical health risks. Digital Healthcare And Financial Protection The collaboration brings financial protection closer to users through an established digital healthcare ecosystem. For Jubilee Life, the partnership supports its focus on digital innovation, accessibility and customer-centric protection solutions. For Oladoc, the integration adds access to relevant financial protection alongside the digital healthcare services available to its users. Jubilee Life Highlights Digital Partnerships Commenting on the collaboration, Sohail Fakhar, Executive Director, Sales and Marketing, Jubilee Life Insurance, said the company’s focus is on making protection simpler and easier to access. He said digital partnerships are an important part of that effort and that working with platforms such as Oladoc can help reach consumers through channels that are already part of their everyday lives. According to Fakhar, the collaboration brings relevant Takaful protection closer to consumers through a familiar digital platform. Oladoc Seeks Broader Healthcare Ecosystem Syed Ali Raza Sherazi, Head of Commercials, Oladoc, said the company aims to build a more comprehensive healthcare ecosystem for its users. He said access to relevant financial protection complements the digital healthcare services already used by Oladoc’s audience, helping bring healthcare access and financial protection closer together through a digital platform. Takaful Access Expands Through Digital Channels The partnership represents another step towards making health and financial protection more accessible, convenient and digitally enabled for consumers across Pakistan. By combining digital healthcare access with Takaful protection options, the collaboration creates an additional channel through which consumers can explore protection solutions alongside their healthcare needs.

Trade Development Authority of Pakistan (TDAP) Marks Record Participation at Saudi Food Show 2026
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Trade Development Authority of Pakistan (TDAP) Marks Record Participation at Saudi Food Show 2026

JEDDAH, SAUDI ARABIA — The Trade Development Authority of Pakistan (TDAP) has marked its largest-ever participation at the Saudi Food Show 2026, the world’s leading food and beverage trade exhibition, with the grand inauguration of the Pakistan Pavilion at the Jeddah Superdome. This year, TDAP is facilitating an unprecedented delegation of 30 Pakistani companies spanning key sectors, including Rice, Pulses & Grains, World Food, Beverages, Meat & Poultry, Flavors and Packaging Machinary. Demonstrating Pakistan’s strong agri-food footprint, 14 major companies from the rice sector alone are participating under the TDAP banner, reinforcing the country’s expanding presence in the global marketplace. On the opening day of the exhibition, Syed Mustafa Rabbani, Consul General of Pakistan in Jeddah, alongside Dr. Shagufta Zareen, Minister Technical / Commercial Section, Embassy of Pakistan, Kingdom of Saudi Arabia, and the Trade Counsellor in Jeddah, toured the Pakistan Pavilion.“Pakistan’s largest-ever participation at the Saudi Food Show is a strong reflection of our commitment to economic diplomacy and export-led growth,” said Consul General Syed Mustafa Rabbani during his address at the event. As part of the opening proceedings, Trade & Investment Counsellor Dr. Shagufta Zareen briefed the visiting dignitaries on stall locations, strategic country branding initiatives, pavilion architecture, media outreach, and the upcoming B2B matching sessions organized at the Consulate General of Pakistan. Expanding the scope of participation beyond the exhibition floor, TDAP has composed an official trade delegation comprising 13 rice and meat export exporters. To facilitate maximum trade conversion, an executive networking lounge has been established within the pavilion for dedicated business-to-business (B2B) consultations. Additionally, the Commercial Section has invited high-profile Saudi buyers across the Rice, Pulses & Grains, Processed Food, Beverages, Salt, and Meat & Poultry sectors to engage directly with Pakistani exhibitors and delegates through targeted B2B sessions and an official networking dinner.

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