Author name: Press Release

Pakistan

KARACHI: Pakistan SADC Chamber Trade Federation (PSCTF) has urged the federal government to undertake wide-ranging structural tax reforms in the FY2026-27 budget, advocating a shift from what it termed an “extractive revenue collection model” to a growth-oriented framework focused on investment, exports, industrial expansion and job creation. In a set of budget proposals submitted to the Ministry of Finance and the Federal Board of Revenue (FBR), the PSCTF said Pakistan’s economy continues to face deep-rooted structural challenges, including a low tax-to-GDP ratio, elevated energy costs, constrained industrial productivity and a widening trade deficit. SADC stands for Southern African Development Community. PSCTF’s Convener of Pakistan Chapter Syed Moizuddin shared with Business Recorder that among its key recommendations, the forum called for the restoration of the Final Tax Regime (FTR) for goods exporters, arguing that the current taxation framework has created liquidity pressures and increased compliance costs for export-oriented industries. It said a predictable tax regime would improve cash flows and enhance Pakistan’s export competitiveness in international markets. The PSCTF also proposed a legally binding mechanism requiring the FBR to process and disburse all valid export-related sales tax refunds within 30 to 45 days. Delayed refunds, it noted, continue to lock up billions of rupees in industrial working capital, undermining production and export growth. For improving Pakistan’s investment climate, the forum recommended a phased abolition of the Super Tax on corporations and a gradual reduction in the standard corporate income tax rate from 29 percent to 25 percent over the coming years. Such measures, it argued, would encourage business expansion, attract foreign direct investment and improve regional competitiveness. For the salaried class, the proposals seek an increase in the annual tax-exempt income threshold from Rs600,000 to Rs1.2 million, citing inflationary pressures and rising living costs that have eroded disposable incomes and accelerated the migration of skilled professionals abroad. Syed Moizuddin said the forum has emphasized long-term policy certainty for the information technology sector by maintaining the concessional tax regime for IT and IT-enabled services exports, describing predictability as essential for sustaining growth in one of Pakistan’s fastest-growing export industries. To broaden the tax base, the PSCTF advocated greater use of digital technology and data analytics, including cross-referencing banking, property, utility and travel records to identify undocumented income and bring non-filers into the formal economy. It also urged stricter enforcement of point-of-sale integration across the retail sector. In support of industrial modernization, the proposals recommend zero customs duty and sales tax on imports of non-locally manufactured industrial machinery, automation equipment and renewable energy technologies, measures the forum says would boost productivity and accelerate Pakistan’s transition toward cleaner energy sources. The PSCTF also proposed the introduction of a National Taxpayer Compliance Rating System, under which compliant taxpayers would receive incentives such as faster refunds, fewer audits and lower withholding tax rates. Additional tax credits were suggested for companies generating employment and investing in university-led research, innovation and workforce development. PSCTF’s Convener pleaded that while some measures may have a limited short-term fiscal impact, they would generate substantial long-term benefits by expanding the tax base, increasing exports, encouraging investment, creating jobs and raising Pakistan’s tax-to-GDP ratio. The recommendations come as the government prepares to unveil the federal budget for FY2026-27 amid efforts to balance fiscal consolidation with economic growth, export promotion and private-sector development.

AKD Unveils Vision for The Arkadians, Calling It “A New Defence Within Defence”
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AKD Unveils Vision for The Arkadians, Calling It “A New Defence Within Defence”

Karachi, June 7, 2026: Renowned businessman and investor Aqeel Karim Dhedhi (AKD) today highlighted the distinctive features and long-term vision of The Arkadians from Creek Developers, an upcoming state-of-the-art residential and commercial development, describing it as “a new Defence within Defence.”Speaking to media representatives, Mr. Dhedhi said that The Arkadians is being designed to redefine contemporary urban living by offering a unique blend of modern residential spaces, commercial opportunities, world-class amenities, and a secure, well-planned environment. He emphasized that the project will introduce a new dimension to modern living by incorporating high-quality infrastructure, thoughtful urban planning, and facilities aimed at enhancing the lifestyle of residents and businesses alike. Mr. Dhedhi noted with satisfaction that overseas Pakistanis are increasingly investing their capital in Pakistan, reflecting growing confidence in the country’s economic prospects and investment climate. He said that the participation of expatriate Pakistanis in landmark projects such as The Arkadians demonstrates their commitment to contributing to Pakistan’s development and prosperity.“The Arkadians is not merely a real estate project; it is a vision for the future. We are creating a modern, integrated community that will set new benchmarks for quality, convenience, and sustainable growth,” he said. Expressing optimism about the national economy, Mr. Dhedhi said he believes Pakistan is on a positive trajectory and that economic indicators point toward further growth and development.“I am confident that Pakistan’s economy will continue to rise and reach new heights in the years ahead. As confidence grows among local and overseas investors, projects like The Arkadians will play an important role in supporting economic activity, employment generation, and urban development,” he added.The Arkadians is expected to emerge as one of Karachi’s premier mixed-use developments, offering residents and investors a modern lifestyle destination while contributing to the city’s evolving urban landscape.

Daraz Pakistan Brings Big Savings and Bigger Rewards with 6.6 Mid Year Shopping Fest
Pakistan

Daraz Pakistan Brings Big Savings and Bigger Rewards with 6.6 Mid Year Shopping Fest

Running from 5 June (8 PM onwards) to 10 June, the campaign brings customers up to 80% off across leading brands, everyday essentials, electronics, fashion, beauty, health and home categories Karachi, June 06, 2026: From wishlist upgrades to everyday top-ups, Daraz Pakistan is turning mid-year shopping into a five-day celebration of savings with the launch of its 6.6 Mid Year Shopping Fest. Running from 5 June at 8 PM to 10 June, the campaign brings customers big deals, exclusive vouchers, free delivery, digital payment discounts and exciting rewards across the products they need, love and have been waiting to buy. Whether customers are planning a phone upgrade, restocking groceries, refreshing their wardrobe, shopping for beauty and personal care, or looking for home and lifestyle essentials, the 6.6 sale brings everything together in one shopping festival. With up to 80% off across major categories, the campaign brings together value, choice and convenience in one place, helping customers across Pakistan shop smarter for both everyday essentials and bigger planned purchases. This year’s 6.6 sale brings a power-packed brand line-up, covering everything from electronics and appliances to fashion, beauty, grocery, health and household essentials, including Samsung, Haier, Dawlance, Dettol, Ensure, TCL, Pepsi, L’Oréal, Surf Excel, Junaid Jamshed, Ezviz Pakistan, Meclay, Lipton, Jenpharm, Saya and Zero Healthcare Pakistan. The sale will begin with a high-energy Brand Rush Hour on 5 June at 8 PM, giving customers a limited-time window to access some of the strongest opening deals of the campaign. Featured brands include Junaid Jamshed, FITTED, Jenpharm, Herbiotics, Sana Safinaz, TUX and Levi’s, with additional savings available through bank vouchers during the launch window. Customers can also look forward to a full calendar of savings throughout the campaign, including Prime Rush Hour vouchers, Daily Flash vouchers from 7 PM to 11 PM between 6 June and 8 June, and additional campaign-wide vouchers on high-value purchases. Category-specific vouchers will also be available across Fashion, Health & Beauty, Lifestyle and Large Appliances, making it easier for customers to save across both everyday essentials and bigger planned purchases. For customers paying digitally, 6.6 comes with even more value through offers from leading banks and payment partners, including Meezan Bank, MCB, Soneri Bank, Allied Bank, UnionPay, JS Bank, JazzCash, AlBaraka, HBL, Easypaisa, Askari Bank and SCB. Customers will be able to unlock additional discounts through digital payments across selected sale moments, categories and exclusive store offers, including the Apple Official Store on DarazMall. Beyond discounts, the 6.6 Mid Year Shopping Fest will also give customers more reasons to shop, play and win. Through Shop & Win, customers can get a chance to win 70 gifts worth over PKR 1 million, including exciting prizes such as a bike, refrigerator, sofa and more. Featured Shop & Win brands include HiClean, Dabur, Veet, Zero Healthcare, Tapal and A.H.Q Interior. Customers can also play Coins Treasure Chest daily for a chance to win additional rewards across home, lifestyle and fitness. Speaking about the campaign, a Daraz Pakistan spokesperson said “6.6 is one of the moments where we bring the full Daraz shopping experience together for customers, from trusted brands and everyday essentials to bigger purchases customers may have been planning for. This year, our focus is on helping customers get more value at every step, whether through strong brand deals, platform vouchers, free delivery, bank partner offers or rewards. We want 6.6 to feel exciting, useful and accessible for households across Pakistan.” Customers can access the 6.6 Mid Year Shopping Fest exclusively on the Daraz app and website from 5 June (8 PM onwards) to 10 June. About Daraz Group Daraz is the leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, and Nepal. It empowers sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment and financial services, the company aims to deliver an immersive, personalized shopping experience and uplift South Asian communities through the power of commerce.For more information, please visit www.daraz.com or follow Daraz on LinkedIn for regular corporate updates. Media Contactambar.ahmed@daraz.pk

LUMS Commemorates 75 Years of Pakistan-China Diplomatic Relations
Pakistan

LUMS Commemorates 75 Years of Pakistan-China Diplomatic Relations

LAHORE: Marking the 75th anniversary of diplomatic relations between Pakistan and the People’s Republic of China, the Parvez Hassan Centre for Chinese Legal Studies at the Shaikh Ahmad Hassan School of Law (SAHSOL), Lahore University of Management Sciences (LUMS), convened a high-profile commemorative gathering highlighting the enduring strength and evolving nature of Pakistan-China relations. The event brought together distinguished members of academia, the legal fraternity, business and industry leaders, policymakers, and representatives of the Chinese community in Pakistan. The gathering underscored the depth and resilience of the Pakistan-China partnership, which has grown over decades into a comprehensive relationship anchored in strategic cooperation, shared regional interests, and enduring people-to-people ties. At a time of significant global transition, the event emphasised the importance of sustained diplomatic engagement and the role of academic institutions in fostering informed dialogue, legal understanding, and cross-border collaboration. The occasion was graced by the Consul General of the People’s Republic of China in Lahore, His Excellency Sun Yan, whose presence reaffirmed the continued importance of Pakistan-China diplomatic relations and their expansion into academic, cultural, and institutional spheres. Reinforcing the spirit of bilateral cooperation, scholarships supported by the Consulate General of the People’s Republic of China in Lahore were awarded to students at the Law School in recognition of their academic excellence, Laiba Abid, Class of 2027, and Jalal Tarar, Class of 2027. The scholarships reflect a shared commitment to education, capacity-building, and the development of future legal scholars as part of long-term engagement between the two countries. Speaking on the occasion, Consul General His Excellency Sun Yan reflected on the evolving scope of Pakistan-China cooperation as CPEC enters its 2.0 upgraded phase, emphasising continued collaboration in economic growth, technological innovation, green development, regional connectivity, and academic exchanges as part of the next chapter of bilateral engagement between the two countries. Discussions at the gathering reflected the long-term trajectory of Pakistan-China relations, highlighting continued expansion of cooperation across multiple sectors, while also emphasising the role of academic institutions in supporting sustained dialogue and strengthening institutional linkages throughout the proceedings. Founder of the Centre, Mr. Parvez Hassan, emphasised the importance of institutional capacity-building in the future of Pakistan-China relations, observing that while infrastructure projects may create roads, ports, and economic corridors, it is ultimately institutions, scholarship, mutual understanding, and the ability of societies to learn from one another that sustain durable partnerships between nations. The event was attended by Mr. Shahid Hussain, Rector, LUMS; Dr. Tariq Mahmood Jadoon, Provost, LUMS; Dr. Sadaf Aziz, Dean, Shaikh Ahmad Hassan School of Law (SAHSOL), LUMS; Mr. Li Zhi Jian, Chief Operation Official at Speedaf; Mr. Tan Zidong, CEO of NORINCO International Cooperation Ltd.; Mr. Chen Qian Jiang, President of Chinese Business Council & CEO of Zhung Lan Trading Company Private Limited; Mr. Max Ma, Founder & CEO of UNI Services International Private Limited; Dr. Saeed Shafqat, Professor Emeritus & Founding Director, Centre for Public Policy and Governance (CPPG), Forman Christian College; Ambassador (Retd) Shahid Malik, Former High Commissioner of Pakistan to India & Canada; Mr. Rana Sajjad, Founder of Center for International Investment and Commercial Arbitration (CIICA); Mr. Salman Hanif Rajput, Partner at AHM & Co; Mr. Ali Eeman, Regional Head – China Coverage Central at HBL, among others. The gathering concluded by highlighting the importance of sustained academic engagement in strengthening Pakistan-China relations, with LUMS continuing to serve as a platform for dialogue, collaboration, and the exchange of ideas that support long-term institutional and cross-cultural linkages between the two countries.

Under Prime Minister’s Digital & Cashless Pakistan Initiative, Prime Minister Youth Programme Appoints Young Leader Ibtisam Babar as Focal Person to Lead PMYP Fintech Division
Tech

Under Prime Minister’s Digital & Cashless Pakistan Initiative, Prime Minister Youth Programme Appoints Young Leader Ibtisam Babar as Focal Person to Lead PMYP Fintech Division

Islamabad, Pakistan, In a significant move to advance Pakistan’s digital economy and strengthen youth-driven innovation, young leader and fintech advocate Ibtisam Babar has been appointed as the Focal Person for the Prime Minister Youth Programme (PMYP) Fintech Division under the Prime Minister’s Digital and Cashless Pakistan Initiative. The official appointment letter was handed over by Chairman Prime Minister Youth Programme, Rana Mashhood Ahmad Khan, during a special meeting focused on empowering youth through technology, innovation, and financial inclusion. In his new role, Ibtisam Babar will lead the PMYP Fintech Division with a strategic focus on expanding youth financial inclusion, promoting digital payment systems, supporting fintech policy reforms, and transforming higher education institutions into digitally integrated and cashless ecosystems across Pakistan. The initiative is aligned with the broader vision of the Prime Minister’s Digital and Cashless Pakistan agenda, which aims to create a technology-driven economy where young people become key contributors to innovation, entrepreneurship, and sustainable digital transformation. As Focal Person, Ibtisam Babar will work closely with stakeholders from academia, fintech industries, innovation ecosystems, and youth communities to create opportunities that improve digital accessibility, financial empowerment, and nationwide youth engagement. Widely recognized for his leadership and impact-driven initiatives, he has emerged as one of Pakistan’s prominent young voices in entrepreneurship, innovation, and community development. Over the years, he has played an important role in connecting students, startups, universities, and policy-level platforms to support youth empowerment and economic inclusion. His work has largely focused on strengthening startup ecosystems, promoting innovation-led communities, encouraging leadership among students, and driving initiatives related to digital transformation and financial inclusion. Through several national initiatives and youth-focused platforms, he has contributed to building collaborative ecosystems that empower young entrepreneurs and aspiring changemakers across the country. Ibtisam Babar’s efforts have earned him multiple recognitions, including Young Entrepreneur of the Year, Future Leader of the Year, inclusion among the 100 Young Leaders of Pakistan, and recognition in Connected Pakistan 30 Under 30. He has also represented Pakistan at various national and international forums dedicated to innovation, entrepreneurship, youth leadership, and technology-driven development. Speaking on the occasion, Rana Mashhood Ahmad Khan said that Pakistan’s youth are the driving force behind the country’s digital future. He described Ibtisam Babar as a representative of a new generation of visionary leaders who understand innovation, community impact, and the transformative power of technology. He added that the appointment reflects the government’s commitment to empowering young minds under the vision of a Digital and Cashless Pakistan and expressed confidence that Ibtisam Babar’s leadership would help accelerate financial inclusion, digital adoption, and youth engagement nationwide. Expressing gratitude on his appointment, Ibtisam Babar said he was deeply honored by the trust placed in him by the PMYP leadership. He described the responsibility as not just an appointment, but a mission to empower Pakistan’s youth through fintech, innovation, and digital accessibility. He emphasized the vision of building a financially inclusive, digitally connected, and cashless Pakistan where every young individual has access to opportunities, technology, and economic empowerment. He also expressed his commitment to working with institutions, innovators, and communities across the country to help turn this vision into reality. The appointment marks another important milestone in Pakistan’s journey toward building a future-ready digital economy powered by innovation, youth leadership, and inclusive technological advancement.

Turkish Cuisine Week 2026 Celebrates Culinary Heritage with “The Heritage Table” Theme
Pakistan

Turkish Cuisine Week 2026 Celebrates Culinary Heritage with “The Heritage Table” Theme

Karachi: The Ministry of Culture and Tourism of the Republic of Türkiye has announced “The Heritage Table” as the official theme for Turkish Cuisine Week 2026, celebrating the cultural stories, traditions, and shared memories preserved through Turkish cuisine. Turkish Cuisine Week will be observed from May 21 to 27, 2026 across Türkiye and at Turkish diplomatic missions and cultural centers worldwide under the patronage of First Lady Emine Erdoğan. The annual event showcases Türkiye’s rich culinary heritage and its role in connecting people and cultures. This year’s theme presents Turkish cuisine as more than just food, highlighting it as a living cultural heritage shaped over centuries through migration, traditions, rituals, and communal dining experiences. Planned activities during the week include chef collaborations, traditional cooking demonstrations, communal dining events, and presentations of historic recipes and culinary techniques. On the occasion of Turkish Cuisine Week, İrfan Neziroğlu hosted a special dinner featuring traditional Turkish dishes at the Turkish Embassy Residence on May 20, 2026. Speaking at the event, Ambassador Neziroğlu said Turkish Cuisine Week provides an opportunity to share the spirit of Turkish hospitality and cultural heritage with the people of Pakistan. He noted that this year marks the fifth global celebration of Turkish Cuisine Week. He further stated that the Turkish dining table, or “sofra,” symbolizes togetherness and reflects the warmth of Turkish hospitality while emphasizing the healthy, traditional, and zero-waste nature of Turkish cuisine. Featured dishes for this year’s celebrations include Mantı, Tandır, Dolma, Baklava, and Helva, each representing different aspects of Türkiye’s culinary identity and cultural storytelling. Tourism and cultural officials stated that Turkish Cuisine Week continues to strengthen cultural exchange and promote Türkiye’s rich gastronomic traditions to audiences around the world through events hosted internationally.

Government of Sindh and Karachi Metropolitan Corporation, and The Citizens Archive of Pakistan Host Groundbreaking Ceremony of Karachi Museum of History
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Government of Sindh and Karachi Metropolitan Corporation,  and The Citizens Archive of Pakistan Host Groundbreaking Ceremony of Karachi Museum of History

New digitally interactive museum to preserve and celebrate the history and heritage of Sindh and the Pakistan independence movement [Karachi, 23rd May 2026] The Government of Sindh’s Culture through its Tourism, Antiquities & Archives Department and the Karachi Metropolitan Corporation (KMC), in collaboration with The Citizens Archive of Pakistan (CAP), marked the groundbreaking of the Karachi Museum of History on May 23, 2026, at Beach view Park, Karachi, formally initiating the development of a major new public cultural institution for the city. Planned as a landmark cultural and educational space, the Karachi Museum of History will be a digitally interactive museum dedicated to preserving, documenting, and celebrating the history and heritage of Sindh and the Pakistan movement. The initiative builds on CAP’s longstanding commitment to public history and cultural preservation, following the launch of the National History Museum in Lahore in partnership with the Government of Punjab in 2017. The groundbreaking ceremony was attended by key government officials and civil society members, including the Honourable Chief Minister of Sindh, Syed Murad Ali Shah; Chief Secretary Sindh, Syed Asif Hyder Shah; Honourable Provincial Minister for Culture, Tourism, Antiquities & Archives, Government of Sindh, Syed Zulfiqar Ali Shah; Mayor Karachi, Barrister Murtaza Wahab Siddiqui; representatives of the Karachi Metropolitan Corporation; and members of The Citizens Archive of Pakistan, including Sharmeen Obaid-Chinoy, Patron-in-Chief, CAP, and members from the business community. The ceremony featured remarks by the Chief Minister of Sindh, the Provincial Minister for Culture, Tourism, Antiquities & Archives, the Mayor of Karachi, and Sharmeen Obaid-Chinoy, followed by a ceremonial groundbreaking and the unveiling of a plaque to mark the formal commencement of the project. The Karachi Museum of History will build on globally recognized museum practices to create an immersive cultural institution that brings Pakistan’s independence and Sindh’s 5,000-year history to life through storytelling, technology, archival material, and interactive experiences. Conceived as a dynamic civic space, the museum will document Karachi’s layered histories and foreground the voices, memories, and communities that shaped the city. At a time of rapid urban transformation, the project responds to the need for public institutions in Pakistan that preserve cultural memory while remaining accessible, contemporary, and community-driven. Through innovative exhibition design, oral history, research, and public engagement, the museum aims to become a landmark destination for culture, education, and tourism in Karachi. Honourable Syed Murad Ali Shah, Chief Minister of Sindh, said, “Karachi is not only a city of commerce and opportunity; it is a living archive of our collective memory, resilience, and cultural diversity. The Karachi Museum of History will preserve that legacy for generations to come.” Syed Zulfiqar Ali Shah, Honourable Provincial Minister for Culture, Tourism, Antiquities, Archives Department, Government of Sindh, said, “The Karachi Museum of History reflects this department’s commitment to ensuring that Sindh’s extraordinary heritage is preserved, celebrated, and made accessible to all citizens. Through our partnership with the Karachi Metropolitan Corporation and the Citizens Archive of Pakistan, we are creating an institution that will anchor Karachi’s cultural landscape for decades to come”. “Karachi is one of the great cities of the world – a city built by migration, resilience, and an extraordinary diversity of people and cultures. For too long, it has lacked a civic institution that reflects that richness. The Karachi Museum of History will change that. The Karachi Metropolitan Corporation is proud to play its part in delivering a landmark that belongs to every resident of this city”, added Mayor Murtaza Wahab Siddiqui. Sharmeen Obaid-Chinoy, Patron-in-Chief, The Citizens Archive of Pakistan, said,“As Pakistan approaches the 80th anniversary of its independence, this partnership with the Government of Sindh and the Karachi Metropolitan Corporation is an opportunity to create a lasting home for the stories that shaped our nation. The museum will honor the people who fought for Pakistan’s independence, celebrate the rich history and culture of Sindh, and reflect the resilience, hope, and extraordinary spirit of Karachi, a city that has carried the dreams of generations from across the country. We hope it becomes a place where people can see themselves, their histories, and their shared future reflected back to them”. Ahsan Najmi, President, The Citizens Archive of Pakistan, added, “This groundbreaking represents years of work and a shared conviction that Karachi’s communities deserve to see their histories honoured in a permanent, public space. The museum will be research-driven and community-centred, built to display the past and spark dialogue about who we are and where we come from. We could not have reached this milestone without the commitment of the Government of Sindh, its Culture, Tourism, Antiquities, and Archives Department, and the Karachi Metropolitan Corporation. We are eternally grateful for their partnership”. The ceremony reflects a shared commitment between the Government of Sindh, Karachi Metropolitan Corporation and The Citizens Archive of Pakistan to strengthen heritage and cultural preservation through the development of Karachi Museum of History, as an inclusive, research-driven, and public-centered institution – one that preserves the past while engaging new generations in meaningful dialogue about Pakistan’s cultural identity. For more information, visit: https://www.instagram.com/citizensarchive/ About The Citizens Archive of Pakistan: The Citizens Archive of Pakistan (CAP) is a not-for-profit organisation founded in 2007, dedicated to cultural and historical preservation. CAP’s Board of Directors includes: Sharmeen Obaid-Chinoy, Ahsan Najmi, Jahanzeb Awan, Ziad Bashir, Sara Taher Khan, Salim Karim, Rishm Najm, Reema Gani, Jalal Salahuddin, Sabeen Jatoi and Sumaira Khan.

PTCL and Mercantile Pakistan Announce Strategic Partnership for the Promotion of Apple MacBook Neo
Pakistan

PTCL and Mercantile Pakistan Announce Strategic Partnership for the Promotion of Apple MacBook Neo

Islamabad, May 22, 2026: Pakistan Telecommunication Company Limited (PTCL), Pakistan’s leading integrated information and communication technology (ICT) company, has entered a strategic partnership with Mercantile Pakistan, the authorised distributor & service provider of Apple products in Pakistan. In pursuance of the partnership, PTCL will facilitate customer access to Apple MacBook Neo through its established digital channels: Flash Fiber Website, and dedicated support helpline. A structured incentive framework supports the initiative, in which customers will receive vouchers worth PKR 30,000. Additionally, subscribers of PTCL’s Flash Fiber will benefit from a complimentary 100 Mbps internet bolt-on, valid for a period of twelve months. This collaboration represents a significant step in the ongoing efforts of both organisations to advance the accessibility of premium tech products within Pakistan’s rapidly evolving digital marketplace. PTCL and Mercantile Pakistan remain committed to identifying opportunities that generate meaningful value for their respective customer bases and contribute to the broader development of Pakistan’s digital economy. Commenting on the development, Amad Khan, VP Wireline, PTCL, said, “PTCL’s digital platforms have consistently served as an effective vehicle for delivering value-added propositions to our customers, and this collaboration with Mercantile Pakistan is a further expression of that capability. Enabling access to Apple MacBook Neo through our channels addresses a genuine demand among our customer base for the latest products delivered through a trusted medium.” Endorsing the partnership, Chief Executive Officer, Mercantile Pakistan, Nauman Durrani said, “Mercantile Pakistan has long been committed to expanding the reach of Apple’s technology within the country, and our partnership with PTCL provides a well-established channel to fulfil that objective. PTCL’s extensive customer base and digital infrastructure make it an ideal partner, and we are confident that this association will yield tangible outcomes for consumers who seek access to best-in-class personal computing solutions.” The alliance with Mercantile Pakistan further consolidates PTCL’s positioning as an integrated technology and digital solutions provider, extending its role beyond telecommunications infrastructure to encompass broader digital lifestyle enablement.

BYD Pakistan comes to Sialkot to showcase its NEV range
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BYD Pakistan comes to Sialkot to showcase its NEV range

Sialkot – BYD, the world’s No. 1 New Energy Vehicle (NEV) brand, continued its nationwide outreach aimed at introducing its New Energy Vehicle (NEV) portfolio as well as accelerating adoption of electric mobility through the city’s dynamic and globally connected consumer base. The on-ground activation is happening near Heaven Hawks Golf Club, Sialkot Cantt, and will end on 31st May, 2026. Sialkot, known for its export-driven economy and progressive consumer landscape, continues to emerge as a high-potential market for sustainable mobility solutions. The experience provided consumers with an opportunity to engage closely with BYD’s globally recognised NEV lineup through immersive product walkthroughs and expert-led interactions tailored to address key questions surrounding NEV technology, performance, and ownership. The showcase featured the BYD Atto 2, BYD Atto 3, and the BYD Shark 6, Pakistan’s most powerful PHEV pickup, with each model designed to cater to distinct lifestyles, driving preferences, and mobility needs. Visitors also had the opportunity to learn more about BYD’s industry-leading innovations, including the revolutionary Blade Battery, globally recognised for its safety, durability, and efficiency standards. Through live demonstrations and technology showcases, consumers are introduced to BYD’s advanced approach to performance, energy efficiency and intelligent cabin connectivity. “The transition to new energy vehicles is becoming increasingly critical for Pakistan’s sustainable future, and it is important that this shift is inclusive of cities beyond the traditional urban centres,” said Danish Khaliq, Vice President Sales and Strategy at BYD Pakistan – Mega Motor Company. “BYD is focused on enabling that transition by bringing our global technology directly to consumers. Sialkot’s progressive and export-oriented outlook makes it an important market for us, and this initiative is about creating awareness, building confidence, and making electric mobility more accessible for the consumer here.” Sialkot marked the second stop in a broader nationwide outreach initiative by BYD Pakistan, following Gujranwala, with upcoming engagements planned across key cities including Multan and Hyderabad. Through these on-ground experiences, BYD Pakistan aims to engage directly with consumers, better understand their evolving mobility expectations, and showcase how zero-emission, zero-fuel vehicles can seamlessly combine advanced technology, performance, and long-term value. The initiative is part of BYD Pakistan’s broader commitment to making electric mobility more accessible by giving consumers the opportunity to experience EV technology firsthand and make more informed mobility decisions.

Education

LAHORE: The Lahore University of Management Sciences (LUMS) and the Aga Khan University (AKU), two of Pakistan’s leading universities, have signed a Memorandum of Understanding (MoU) to collaborate on joint research, innovation, and education initiatives focused on key development challenges. The interdisciplinary partnership brings together the complementary strengths of the two institutions to co-develop solutions that improve the lives and welfare of communities in Pakistan and beyond. The collaboration will directly address critical issues related to health and public health, climate change and environment, education, sustainability, and inclusive development. The MoU reflects a shared recognition that addressing complex national and global challenges requires interdisciplinary approaches that combine expertise across fields. Through this partnership, AKU’s leadership in health sciences, medicine, public health, and implementation research will be combined with LUMS’ strengths in innovation and technology, data science, social and behavioural sciences, humanities, public policy, economics, and governance. Together, the two universities aim to generate evidence-based solutions that are not only academically rigorous, but also scalable, policy-relevant, and grounded in real-world needs. “By combining the complementary strengths of two of Pakistan’s leading universities across health, technology, social sciences, and public policy, this partnership will address critical challenges affecting citizens’ welfare and wellbeing,” said LUMS Vice Chancellor, Dr. Ali Cheema. “Partnerships like this matter because no institution alone can solve Pakistan’s — and the region’s — most complex challenges,” said AKU Provost, Dr Tania Bubela. “Together, AKU and LUMS can combine deep research, human insight, and AI-enabled innovation to turn knowledge into impact.” The collaboration will prioritise joint research initiatives addressing national-scale challenges, including climate resilience, environmental health, antimicrobial resistance, mental health, maternal and child health, AI and data-driven approaches for public good, and sustainable development. The universities will also work closely with policymakers, practitioners, civil society organisations, and industry partners to ensure that research findings translate into practical impact. In addition to research, the partnership will support pedagogical innovation and experiential learning opportunities for students and faculty across both institutions. Planned initiatives include collaborative academic programmes, joint seminars and workshops, interdisciplinary teaching modules, internships, research placements, faculty exchanges, and executive education initiatives. The MoU also emphasises strengthening Pakistan’s broader research and innovation ecosystem through collaboration in research administration, grant development, ethics and governance, and institutional capacity building. It will enable both institutions to jointly identify strategic themes and develop specific programmes and initiatives over time. The MoU was signed by AKU Provost, Dr Tania Bubela, and LUMS Vice Chancellor, Dr Ali Cheema. LUMS Rector, Mr Shahid Hussain, AKU Vice Provost Research, Dr Salim Virani and Dr. Farid Panjwani, Dean of AKU’s Institute for Educational Development, PK, were also present at the signing. The agreement will remain in effect for an initial period of five years.

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