Mr. Muhammad Farooq Naseem, Chairman & CEO of DWP Group, Elected Chairman of PEMA
Pakistan, October 6, 2026: Muhammad Farooq Naseem, Chairman and CEO of DWP Group, has been elected Chairman of the Pakistan Electronics Manufacturers Association (PEMA). The election took place during PEMA’s Annual General Meeting (AGM), following which the Association formally announced its new Executive Committee and Office Bearers with immediate effect. New PEMA Leadership Takes Charge Naseem will lead the association alongside Umar Ahsan Khan, CEO of Dawlance, who has been elected Senior Vice Chairman, and Muhammad Faisal Afzal, CEO of Super Asia, who will serve as Vice Chairman. The new leadership is expected to focus on strengthening Pakistan’s electronics manufacturing sector and addressing industry priorities as manufacturers seek to expand production capabilities and improve their competitiveness in domestic and international markets. PEMA Focuses on Electronics Manufacturing and Exports PEMA represents Pakistan’s manufacturing industry for home appliances and electronic products. The association’s current strategic priorities include export development, advocacy on government policy, market affairs and vendor development. These areas are aimed at supporting manufacturers in building stronger supply chains, developing local vendor capabilities and creating conditions that can help Pakistani electronics manufacturers compete in international markets. New Leadership Targets International Competitiveness Naseem and the incoming PEMA leadership reiterated their commitment to scaling up and modernising Pakistan’s electronics manufacturing industry. The leadership aims to strengthen the sector’s international competitiveness and manufacturing capabilities, with a particular focus on enabling greater export opportunities. The emphasis on export development comes as the domestic electronics and home-appliance industry seeks to move beyond local market demand and build stronger production and supply-chain capabilities for global markets. PEMA to Strengthen Industry Advocacy Under the new leadership, policy advocacy is expected to remain a key area of PEMA’s work. The association’s focus on government policy, market affairs and vendor development reflects the need for closer coordination between manufacturers and policymakers on issues affecting industrial growth, investment, production and exports. The new Executive Committee will also work to advance the broader interests of Pakistan’s home-appliance and electronics manufacturing industry.









