PBA, KPC Join Hands to Strengthen Industry–Media Relations

The Pakistan Banks Association (PBA) and the Karachi Press Club (KPC) have agreed to strengthen institutional ties and promote awareness of the banking sector’s contribution to Pakistan’s economy.

The understanding emerged during a special reception hosted by KPC for a PBA delegation led by Chairman Zafar Masud. Banking representatives and journalists attended the gathering to exchange views and discuss future cooperation.

KPC Secretary Aslam Khan, former Secretary Muhammad Rizwan Bhatti, former Treasurer and Council of Economic and Energy Journalists President Raja Kamran, Secretary Kashif Munir and other journalists also attended.

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Aslam Khan briefed the delegation on the club’s activities and facilities. These include professional training programmes, healthcare and educational services, and recreational opportunities for members.

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Addressing the reception at the Athar Ali Hashmi Terrace, Masud described his visit as a homecoming. He also recalled his family’s longstanding connection with journalism.

“It would not be wrong to say that I was raised at the Karachi Press Club,” he said. Masud recalled visiting the club during childhood with his late maternal grandfather and uncle.

He added that most members of his family worked in journalism. “Therefore, I am a banker second and a member of the journalist community first,” he remarked.

PBA Calls for Stronger Banking and Media Engagement

Masud highlighted the role of financial institutions and journalists in shaping informed public debate.

“The banking industry and the media have an important role to play in shaping informed public discourse,” he said.

He added that stronger engagement could bridge information gaps, improve understanding and encourage constructive discussions on issues of national importance.

PBA CEO and Secretary General Muneer Kamal also recognised the Karachi Press Club’s longstanding contribution to journalism. He described it as an important platform for independent thought, professional exchange and public debate.

Kamal said engagement with journalists allows the banking industry to share its perspectives. It also helps financial institutions understand public concerns and expectations.

He further praised the KPC leadership for preserving the club’s legacy and maintaining its historic premises.