KARACHI, 29 September 2026 – Standard Chartered has launched ‘Move Ahead’, a new global brand campaign inspired by its Formula 1® partnership and built around the idea that success is shaped well before a defining moment arrives.
The campaign builds on the Bank’s global brand platform, ‘Now Is Your Time’, and highlights how Standard Chartered supports clients in turning ambition into progress while accessing growth opportunities across some of the world’s most dynamic markets.
‘Move Ahead’ Draws Inspiration From Formula 1®
Inspired by the precision and preparation associated with Formula 1®, the ‘Move Ahead’ campaign focuses on the sustained performance required to turn opportunities into tangible results.
In Formula 1®, success is rarely determined by a single overtake or individual lap. Instead, performance is built through thousands of decisions, detailed preparation and the ability to execute effectively when it matters most.
Standard Chartered connects this approach to the way it works with clients across different markets and sectors.
Supporting Clients Across Global Markets
The campaign reflects the Bank’s role in supporting clients as they pursue a range of financial ambitions, including international expansion, wealth growth and protection, future investment and risk management.
Standard Chartered says its international network, local market knowledge and sector expertise enable it to connect clients with opportunities while helping them navigate an increasingly complex global environment.
The campaign positions these capabilities alongside the values of preparation, insight and confidence that underpin its Formula 1® partnership.
AI-Enabled Production Brings Campaign to Life
‘Move Ahead’ was developed through a combination of human creativity, strategic direction and AI-enabled production.
The approach allowed the creative team to develop visual experiences and perspectives inspired by the world of Formula 1® that would have been difficult to capture through conventional filming during the racing season.
The campaign combines the visual language of motorsport with Standard Chartered’s broader brand narrative around helping clients turn opportunities into progress.
Standard Chartered Highlights Preparation and Performance
Sarah Hagan, Global Co-Head, Corporate Affairs, Brand and Marketing, said ‘Move Ahead’ represents the Bank’s approach to success and client relationships.
“Move Ahead is a powerful expression of what our brand stands for. Success is rarely defined by a single moment; it comes from preparation, insight and the confidence to act when opportunity emerges,” Hagan said.
She added that the same belief influences how Standard Chartered supports clients in achieving their ambitions across dynamic global markets.
According to Hagan, the Bank’s partnership with Formula 1® provides a distinctive platform for communicating this message, while the combination of creativity, craft and new production techniques has helped create a campaign with global relevance.
Global Network and Formula 1® Partnership
Eva Ang, Global Co-Head, Corporate Affairs, Brand and Marketing, said the campaign brings together Standard Chartered’s international network and the global reach of its Formula 1® partnership.
“Move Ahead brings together the strength of our international network with the reach and impact of our Formula 1® partnership,” Ang said.
She said the campaign draws on the precision, teamwork and pursuit of performance associated with the sport and connects those qualities with the Bank’s work supporting clients.
Ang added that the campaign provides a global platform to demonstrate the value of Standard Chartered’s network and expertise, strengthen its relevance to clients and communicate the Bank’s brand story.
Campaign To Roll Out Globally
The ‘Move Ahead’ campaign will roll out globally across digital, social and Standard Chartered’s owned channels from September 2026.
The campaign extends the Bank’s ‘Now Is Your Time’ brand platform while using its Formula 1® partnership to communicate a message centred on preparation, performance, opportunity and progress.