Pak Suzuki Motor Company (PSMC) participated in the Pakistan Auto Show (PAPS) 2026 in Lahore, showcasing its evolving product portfolio with a focus on advanced safety technology, localization, sustainability and efficient mobility solutions.
The company said its participation reflects its continued commitment to providing innovative, safe, reliable and sustainable mobility options for Pakistani customers while building on its longstanding contribution to the country’s automotive industry.
Pak Suzuki Highlights Future Mobility Direction
Speaking at the event, Hiroshi Kawamura, Managing Director of Pak Suzuki Motor Company, highlighted the changing global automotive landscape and Suzuki’s focus on affordable, reliable, efficient and sustainable mobility.
Kawamura said Pak Suzuki has contributed to Pakistan’s automotive sector through local manufacturing and the development of the domestic supplier ecosystem.
He identified innovation, localization, sustainability and efficiency as key priorities for the company’s future. He also highlighted the exploration of locally relevant solutions, including potential applications of biogas.
Fronx ADAS Takes Centre Stage
A major highlight of Pak Suzuki’s PAPS 2026 presence was the Suzuki Fronx ADAS, which introduces a range of advanced driver-assistance and safety technologies to the Pakistani market.
Aamir Shaffi, Executive Officer Marketing and Sales at Pak Suzuki, said the company has evolved from an automotive manufacturer into a mobility partner for millions of Pakistanis, supported by its reliability, fuel efficiency, affordability, nationwide presence and after-sales network.
He also highlighted the strong customer response to the Suzuki Fronx, which has attracted buyers with its design, modern technology and Suzuki reliability.
Advanced Safety Features in Fronx ADAS
The Suzuki Fronx GLX 6AT ADAS is equipped with several driver-assistance technologies designed to improve driver awareness and safety.
Its key features include:
- Adaptive Cruise Control
- Autonomous Emergency Braking (AEB)
- Lane Departure Warning (LDW)
- Lane Keeping Assist System (LKAS)
- Blind Spot Warning (BSW)
- Rear Cross Traffic Alert
- High Beam Assist
These technologies are designed to provide greater driver confidence, improve awareness of surrounding traffic and offer additional safety support for drivers and their families.
Pak Suzuki said the introduction of Fronx ADAS reflects its focus on bringing meaningful safety technologies to Pakistani roads.
Suzuki Carry Showcased As Future Product
Pak Suzuki also showcased the Suzuki Carry as part of its future product lineup.
The Carry is positioned as a successor to the Suzuki Ravi and retains the same 600-kilogram loading capacity while offering more comfortable features for its existing customer base.
The company said the model reflects its continued focus on practical, efficient and versatile mobility solutions for Pakistani customers and businesses.
Localization and Sustainability Remain Key Priorities
Pak Suzuki’s PAPS 2026 showcase also highlighted its broader approach toward localization and sustainability.
The company said its local manufacturing operations and supplier ecosystem remain an important part of its contribution to Pakistan’s automotive industry.
At the same time, Pak Suzuki is exploring solutions that could be relevant to Pakistan’s specific mobility and energy requirements, including biogas-based applications.
Pak Suzuki Reaffirms Commitment to Pakistani Market
Through its participation in PAPS 2026, Pak Suzuki reaffirmed its commitment to bringing global automotive innovation, enhanced safety technology and sustainable mobility solutions to Pakistan.
The company’s showcase of the Fronx ADAS and Suzuki Carry indicates a continued focus on expanding its product offering while responding to changing customer requirements.
The event also provided Pak Suzuki with an opportunity to highlight its priorities around localization, efficiency, sustainability and customer-focused mobility as Pakistan’s automotive market continues to evolve.