Pakistan’s Federal Minister for IT & Telecommunication Shaza Fatima Khawaja has confirmed that tech giant Apple will enter the Pakistani market in December via a strategic partnership with Air Link, the country’s leading distributor and retailer of smartphones, smart TVs, and wearables.
The collaboration will introduce Pakistan’s inaugural official Apple Store, likely at Dolmen Mall in Lahore, granting consumers direct access to authentic Apple devices, accessories, and official support services.
This milestone bolsters Pakistan’s burgeoning technology and retail landscape, reducing reliance on grey-market imports and enhancing after-sales reliability. Air Link’s role as Apple’s premium partner underscores growing global confidence in Pakistan’s digital economy.