Author name: Press Release

Daraz Pakistan and UnionPay announce strategic partnership to accelerate digital commerce in Pakistan
Pakistan

Daraz Pakistan and UnionPay Announce Strategic Partnership To Accelerate Digital Commerce in Pakistan

Daraz Pakistan and UnionPay announce strategic partnership to accelerate digital commerce in Pakistan Year-long collaboration will introduce exclusive savings for UnionPay cardholders and support the shift from cash on delivery to prepaid digital payments [Karachi, June 24, 2026]: Daraz Pakistan and UnionPay have announced a strategic year-long partnership for 2026-2027, aimed at driving digital payment adoption, customer acquisition, and e-commerce growth across Pakistan. Through this collaboration, UnionPay cardholders will be able to access exclusive savings and customer-focused offers on Daraz, Pakistan’s largest e-commerce platform. The partnership is designed to encourage greater everyday usage of digital payment solutions by offering customers a more rewarding, secure, and convenient shopping experience across categories. As part of the partnership, Daraz will be adding UnionPay as a payment option and provide UnionPay with access to millions of digitally active consumers nationwide, creating opportunities to acquire new users, re-engage existing customers, and strengthen repeat transactions through targeted offers and seamless payment experiences. The collaboration also supports a shared objective of accelerating Pakistan’s transition from Cash on Delivery to prepaid digital transactions. By incentivizing customers to pay through UnionPay debit and credit cards, both organizations aim to contribute to a more digitally enabled commerce ecosystem that benefits consumers, merchants, and the wider payments landscape. Speaking at the signing ceremony, a spokesperson for Daraz Pakistan, said: “At Daraz, we are focused on making e-commerce more accessible, convenient, and rewarding for customers across Pakistan. Our partnership with UnionPay is an important step in encouraging more customers to experience the ease and security of digital payments. By combining Daraz’s national reach with UnionPay’s payment network, we hope to make prepaid transactions more attractive and support the continued growth of Pakistan’s digital economy.” A spokesperson for UnionPay said: “Pakistan is an important market for digital payments, and our partnership with Daraz allows us to connect with a large and rapidly growing base of online consumers. Through exclusive offers and repeat engagement benefits, we aim to create stronger value for UnionPay cardholders while supporting the broader adoption of secure and convenient digital payment solutions.” Exclusive offers under the partnership will include: Mega Campaign Day Offers: 15% instant discount on up to two transactions per day, capped at PKR 1,200, with a minimum order value of PKR 500. New User Acquisition Offer: 20% discount for first-time customers, capped at PKR 1,500, with a minimum order value of PKR 1,000. Weekly “Deals & Steals with UnionPay”: 12% discounts every Sunday, Monday, and Tuesday, capped at PKR 1,100, with a minimum order value of PKR 500. The offers will be available nationwide, allowing UnionPay cardholders across Pakistan to access enhanced savings on Daraz Pakistan throughout the partnership period. The partnership was formally announced at a signing ceremony attended by senior leadership from Daraz Pakistan and UnionPay. The collaboration marks the beginning of a long-term effort to strengthen digital payment adoption, improve customer engagement, and support the future of digital commerce in Pakistan. About Daraz Group Daraz is the leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, and Nepal. It empowers sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment and financial services, the company aims to deliver an immersive, personalized shopping experience and uplift South Asian communities through the power of commerce.For more information, please visit www.daraz.com or follow Daraz on LinkedIn for regular corporate updates. Media Contactambar.ahmed@daraz.pk

Pakistan's First National Conference on “Connected for Care’’ Strengthening capacities on GBV case Management in Pakistan Day Two Advances Institutionalisation, Mentorship, and a Sustainable National Alumni Network for GBV Case Management
Editor pick

Pakistan’s First National Conference on “Connected for Care’’Strengthening Capacities on GBV Case Management in Pakistan, Day Two Advances Institutionalisation, Mentorship, and a Sustainable National Alumni Network for GBV Case Management

Islamabad, 23 June 2026 — The Two-Day National Conference “Connected for Care,” convened in Islamabad Best Western Hotel by Ministry of Human Rights with the technical support from Strengthening Participatory Organization (SPO) and UNFPA Pakistan and the generous funding from the development partners the Foreign, Commonwealth and Development Office (FCDO), and the Embassy of the Netherlands, concluded in Islamabad on 23 June 2026. The first day had set a clear mandate: high-level speakers from the Ministry of Human Rights, UNFPA Pakistan, and SPO established that nearly one in three ever-married women in Pakistan has experienced violence, that critical gaps in investigation and case processing continue to deny survivors justice, and that coordinated, survivor-centred GBV case management is a national imperative. Provincial poster presentations by certified trainers from all five regions surfaced shared barriers: weak referral coordination, social stigma, and inadequate supervision alongside promising field practices. The second day translated this into institutional commitments. Ms. Mehreen Jaswal, Consultant, UNFPA Pakistan, facilitated a session on GBV case management for married and adolescent girls, drawing on regional findings that exposed a critical service gap. Married girls, she noted, are systematically excluded from both GBV services and child protection frameworks, fall through the cracks of an uncoordinated system, and rarely access help until years into a cycle of violence or at a point of severe crisis. She called for a bridged approach that proactively informs married girls of available services by ensuring the survivor-centered principles. She also stressed that without addressing economic dependency, legal contradictions, and normalized child marriage patterns in Pakistan, GBV case management alone cannot deliver lasting protection. Following this, A panel discussion moderated by Ms. Mahjabeen Qazi, Head of KP Office, UNFPA Pakistan, examined how GBV case management competencies can be institutionalized within universities, academia and professional training institutions so that graduates enter the workforce practice-ready. Punjab and Khyber Pakhtunkhwa were cited as provincial leaders in curriculum integration. The Khyber Pakhtunkhwa Social Welfare Department shared that revising its Standard Operating Procedures to incorporate GBV case management had shifted frontline practice measurably; staff handling cases with ethical disclosure and a genuine orientation toward survivor needs rather than procedural compliance. Participants identified persistent gaps requiring dedicated attention: continuous mentoring support, disability inclusion in crisis facilities, and formal interpretation arrangements for non-Urdu-speaking GBV survivors. Ms. Zehra Kamal, Clinical Psychologist and Mental Health Specialist, led a session on mentorship and supervision as a structural tool in GBV case management, drawing a critical distinction between management supervision and technical case supervision that organisations frequently collapse at high cost. She framed supervision as a safeguard against secondary traumatisation, a mechanism for ethical accountability, and a bridge between policy and field practice. Participants identified key barriers to building supervision culture: administrative overload, staff burnout, and the absence of formal systems that make supervision a requirement rather than an add-on. The key takeaway of the conference is the establishment of a National GBV Case Management Mentorship Forum; the conference’s landmark institutional outcome connecting certified trainers across all four provinces and ICT for peer supervision, knowledge exchange, and coordinated advocacy to strengthen GBV response outcomes. In their closing remarks, the Secretary of the Women Development Department Balochistan, Saira Atta and Arif Leghari, Director (IC), Ministry of Human Rights, underscored the collective responsibility of government, civil society, and development partners to strengthen efforts against gender-based violence response and prevention. They emphasized the importance of equipping GBV case workers with survivor-centered case management skills, including knowledge of legal procedures, documentation, and referral mechanisms. Highlighting the value of cross-provincial learning and collaboration, they called for sustained efforts to institutionalize GBV case management within government systems, standard operating procedures, and academic curriculum. They reaffirmed their commitment to strengthening coordinated responses and ensuring long-term, sustainable support for survivors across Pakistan. The “Connected for Care” conference closed as a landmark convening in Pakistan’s GBV response landscape, moving beyond training metrics to build the institutional, mentorship , and relational infrastructure that durable survivor-centred care demands. About SPO: Strengthening Participatory Organization (SPO) is a leading Pakistani civil society organization working to protect and promote the rights of children, women, and vulnerable populations across Pakistan. About UNFPA Pakistan: UNFPA is the United Nations Sexual and Reproductive Health Agency. UNFPA Pakistan works with the government and civil society to improve sexual and reproductive health and rights, prevent and respond to gender-based violence, and advance the rights and empowerment of women and girls. MEDIA CONTACTS SPO Communications: Aroosa Salahuddin | 03319682419 | aroosa@spopk.org UNFPA Pakistan Communications: Maryam Nawaz | 03001275276 | mnawaz@unfpa.org

Mobilink Bank, Depilex Smileagain Foundation Empower Women Burn Survivors through Sustainable Mobility
Editor pick

Mobilink Bank, Depilex Smileagain Foundation Empower Women Burn Survivors through Sustainable Mobility

Karachi — June 23, 2026: Pakistan’s leading digital microfinance bank, Mobilink Bank, has launched a meaningful social investment initiative in collaboration with the Depilex Smileagain Foundation, providing 25 electric scooters to female survivors of acid and kerosene burn violence. Introduced under the Bank’s CSR program, the initiative supports survivors in rebuilding independence, improving access to opportunities, and moving through daily life with greater confidence, dignity, and freedom. Senior leadership from both organizations attended the signing and handover ceremony held in Lahore, acknowledging the fact that mobility remains one of the critical challenges faced by women in the country. For many survivors rebuilding their lives after traumatic experiences, the ability to pursue education, employment, healthcare, and social engagement heavily depends on their access to safe and reliable transportation. Premised on compassion and social responsibility, the partnership channels the bank’s social investment into a tangible, long-term asset for beneficiaries, thereby enabling them to commute independently, access opportunities, and participate fully in daily life. The bank opted for electric scooters over conventional vehicles to generate environmental benefits while advancing social inclusion, reflecting its broader commitment to sustainable and responsible business practices. Speaking on the occasion, Head of Strategy & Sustainability, Khowla Shoaib, said, “Women at DSF have shown immense strength in rebuilding their lives. While we cannot change what they have endured, we can help remove barriers that limit their independence. Through sustainable mobility, Mobilink Bank is supporting greater access to education, employment, healthcare, and everyday opportunities, helping women move forward on their own terms.” Speaking at the ceremony, Musarrat Misbah, Founder and President of Depilex Smileagain Foundation, said, “At DSF, we believe true rehabilitation is about restoring independence and opportunity. Mobility is a critical part of that journey. Through this partnership with Mobilink Bank, women survivors will have greater freedom to access work, education, and everyday opportunities as they rebuild their lives with dignity.” Mobilink Bank’s commitment to ESG-driven growth is reflected in its support for women entrepreneurs and underserved communities through inclusive financial services, capacity-building programs, and sustainability-focused initiatives designed to create meaningful and lasting impact. The bank’s collaboration with Depilex Smileagain Foundation embodies this commitment by combining survivor rehabilitation with sustainable mobility, helping women rebuild their lives while advancing a more inclusive and environmentally responsible future.

BYD Expands Footprint in Karachi with New Dealership Amid Rising NEV Demand
Auto

BYD Expands Footprint in Karachi with New Dealership Amid Rising NEV Demand

Karachi, June 23, 2026 — BYD Pakistan, through its official partner Mega Motor Company (Pvt.) Limited, has announced the expansion of its presence in Karachi with the opening of a third authorized BYD dealership in Korangi to cater to the growing demand for New Energy Vehicles (NEVs) in Pakistan’s largest automotive market. The new dealership marks the seventh location in the company’s nationwide network and reinforces its commitment to making electric mobility more accessible to Pakistani consumers. Speaking at the inauguration, Danish Khaliq, Vice President Mega Motor Company, said: “At BYD, we are committed to leading the NEV transition by continuously expanding our presence and ensuring customers have easy access to BYD’s world-class technology. Opening this new 3S dealership is a direct response to the demand and reinforces our focus on bringing sustainable mobility accessible to consumers across Pakistan.” He further added that BYD will continue to expand its customer network across major cities in the second half of 2026. BYD’s current NEV portfolio, including the BYD Atto 2, BYD Atto 3, BYD Seal, BYD Sealion 7, and BYD Shark 6, will be available for display, test drives, and bookings at the new dealership.

National Exporters Training Program (NETP) Focusing On Agriculture/Horticulture (Olives, Almonds, And Vegetables) And Livestock Holding
Pakistan

National Exporters Training Program (NETP) Focusing On Agriculture/Horticulture (Olives, Almonds, And Vegetables) And Livestock Holding

Quetta, June 23, 2026 The Trade Development Authority of Pakistan (TDAP), Quetta, organized a seminar under the National Exporters Training Program (NETP) focusing on agriculture/horticulture (olives, almonds, and vegetables) and Livestock Holding. The event brought together exporters, farmers, academia, government departments, development organizations, and researchers to highlight the export potential of Balochistan’s agriculture, horticulture, and livestock sectors. The seminar commenced with a welcome address by Mr. Noor Ali Achakzai, Director TDAP Quetta, who emphasized TDAP’s role in export promotion and the significance of NETP. Mr. Taj Muhammad Barech, Senior Vice President, Quetta Chamber of Small Traders and Small Industry, highlighted the province’s agricultural and livestock potential. Mr. Muhammad Abbas Khan, Assistant Manager PHDEC Quetta, presented an overview of horticulture export potential and key value chain challenges and export non-compliances and way forward. A comprehensive session on National Exporters Training Programme, four modules, were delivered by Muhammad Idrees, Assistant Director, Focal person for NETP and Mr. Muhammad Sharif, Executive Officer TDAP Quetta, covering export procedures, documentation, financing, payment terms, and marketing strategies. Mr. Rizwan, Deputy Manager, Pakistan Single Window (PSW) also participated in the session, and delivered a comprehensive presentation on the role of PSW in making the export processes and procedures seamless and efficient for exporters. During the interactive session, participants identified key challenges including lack of slaughterhouses, inadequate cold chain infrastructure, absence of corporate farming, and gaps in real-time agricultural data. Strong export demand for apples, chillies and other horticultural products from Balochistan was also noted. The session recommended establishment of olive processing plants (up to 2000 kg/hr capacity), formation of a multi-stakeholder working committee, and organization of national and international exhibitions to promote exports. The seminar concluded with remarks by Mr. Attaullah Mengal, Vice President, Quetta Chamber of Small Traders and Small Industry. Active participation from all stakeholders was observed, and it was agreed that coordinated efforts are essential to strengthen Balochistan’s export potential.

DHA City Karachi Concludes Overseas Enclave Registration Drive Amid Overwhelming Global Response
Uncategorized

DHA City Karachi Concludes Overseas Enclave Registration Drive Amid Overwhelming Global Response

KARACHI June 23, 2026: DHA City Karachi (DHAC) today officially announced the highly successful conclusion of its international registration drive for the prestigious residential development, the DHA City Karachi Indus Hills (Overseas Enclave). Designed exclusively to provide premium investment and residential infrastructure for overseas Pakistani citizens, the campaign curated to cater unprecedented demand from expatriate networks across the globe was received by them with such an overwhelming response which is testimonial of buyer’s trust in brand DHAC and increasing interest in the up and coming city of future. Backed by a highly targeted digital marketing framework spanning global web platforms and social media ecosystems, the project enrollment cycle reached its definitive close on the night of June 22, 2026.Today’s computerized ballot results would be displayed on our website and successful allotees would be informed via email also.

Bank Makramah Limited Clarifies Media Reports Regarding Ownership and Potential Investment
Editor pick

Bank Makramah Limited Clarifies Media Reports Regarding Ownership and Potential Investment

Bank Makramah Limited (BML) wishes to clarify and categorically refute recent media reports and market speculation suggesting that the Bank is being sold. The Board of Directors of the Bank has accorded in principle approval to proceed further with discussions and engagement with a potential investor regarding a prospective fresh/additional capital injection into the Bank. The objective of such investment is to strengthen the Bank’s Minimum Capital Requirement (MCR) and Capital Adequacy Ratio (CAR), thereby supporting the Bank’s growth plans and regulatory requirements. Any investment in Bank Makramah Limited remains subject to satisfactory due diligence, successful negotiation and execution of definitive transaction documents between the parties, and receipt of all applicable corporate and regulatory approvals. Bank Makramah Limited remains committed to maintaining transparency with its stakeholders and will make all necessary disclosures in accordance with applicable regulatory requirements as and when material developments occur.

National Bank of Pakistan Strengthens Commitment to Environmental Sustainability Through Tree Plantation Drive at Clifton Urban Forest
Environment

National Bank of Pakistan Strengthens Commitment to Environmental Sustainability Through Tree Plantation Drive at Clifton Urban Forest

National Bank of Pakistan Strengthens Commitment to Environmental Sustainability Through Tree Plantation Drive at Clifton Urban Forest National Bank of Pakistan (NBP) reaffirmed its commitment to environmental sustainability and climate resilience through a tree plantation activity held at Clifton Urban Forest, Karachi. The initiative reflects NBP’s ongoing efforts to contribute towards a greener and healthier Pakistan while supporting national and global objectives that tie sustainability and financial. Speaking on the occasion, Mr. Faisal Ahmed Topra, Group Chief Operations, NBP emphasized the importance of collective action in addressing environmental challenges saying “This tree plantation is part of our long-term positive impact for communities and future generations. NBP seeks to raise awareness about environmental conservation, and encourage employee participation in community engagement activities.” Masood Lohar, Founder Clifton Urban Forest highlighted, “Today we have organized this tree plantation activity with NBP. Our dedicated team makes sure that these planted saplings do not get effected harmfully and grow into a healthy tree with proper maintenance within 3-5 years. With a city as big as Karachi, tree plantation is not enough, we should plan urban forestry and organizations should plan this initiative nationally.” As one of Pakistan’s leading financial institutions, NBP’s initiatives are geared towards integrating sustainability into its operations and supporting initiatives that promote environmental protection and community well-being.

The Magnum Ice Cream Company and Tim Hortons Announce Strategic Collaboration in Pakistan
Business

The Magnum Ice Cream Company and Tim Hortons Announce Strategic Collaboration in Pakistan

Karachi, PK, 19 June 2026The Magnum Ice Cream Company (TMICC) the world’s leading ice cream business, is expanding its presence throughout Pakistan, entering into a collaboration with Blue Foods Pvt Ltd, operator of Tim Hortons Pakistan to introduce Wall’s Velvetti Vanilla Ice Cream across Tim Hortons locations nationwide.The partnership reflects TMICC Pakistan’s focus on building scale, increasing brand visibility, and embedding ice cream into new occasions. Through this new collaboration, TMICC aims to broaden reach while delivering consistent, high-quality experiences to consumers. The collaboration will see, Wall’s Velvetti Vanilla Ice Cream featured in Tim Hortons dessert offerings across all outlets in Pakistan. This new range is part of the brands expanding portfolio of offerings for beloved consumers. The collaboration also brings together TMICC’s ice cream expertise and Tim Hortons’ established café network and well-loved products, strengthening both organisations’ presence in the growing foodservice segment while enhancing the overall dessert offering. In addition, the collaboration highlights TMICC Pakistan’s broader strategic ambition, to expand distribution channels and increase brand visibility within out-of-home consumption environments. “We are excited to collaborate with Tim Hortons in Pakistan to expand the availability of Wall’s Velvetti Vanilla Dairy Ice Cream through their established local café network. As we continue to grow our business in Pakistan, partnerships such as this play a key role in strengthening our presence, extending our reach, and creating new ice cream consumption occasions for consumers.” – Mert Turgut, General Manager, Magnum Pakistan “At Tim Hortons, we continuously look for ways to enhance our menu and elevate the guest experience. Our collaboration with Magnum Pakistan allows us to strengthen our dessert portfolio by incorporating a well-recognised and trusted product, aligned with our focus on quality and innovation.” – Ali Kazmi, Group Chief Commercial Officer, Tim Hortons Pakistan As ice cream consumption continues to grow as a key category within the desert café segment, this collaboration positions both organisations to respond to evolving consumer preferences while unlocking new growth opportunities.

Emirates Launches World’s Most Comprehensive Travel Insurance
World

Emirates Launches World’s Most Comprehensive Travel Insurance

First airline in the world to offer this level of comprehensive travel coverRobust conflict-related medical expense protection and free 30-day trip extensionAirline-managed hotel stays and extended-stay support during disruptionComplimentary rebooking on other airlines during conflict-related cancellationsCover that stands, regardless of government travel advice Karachi, Pakistan, 18 June 2026: Emirates has become the first airline in the world to offer Comprehensive Travel Cover, an industry-first travel insurance product that handles it all, including medical cover for conflict-related incidents, backed by airline-managed hotel accommodation and extended-stay support across a range of disruption scenarios. When itineraries include connecting on other airlines or Emirates services are unavailable, Emirates will also rebook disrupted customers to their destination at no additional cost, including where flights have been cancelled due to conflict-related disruption. Customers can now plan and travel with even greater peace of mind from the moment they book their journey, with expanded medical cover in the insurance product, supported by Travel Guard, and additional disruption support by Emirates on top of the existing travel insurance offering. Rooted in Emirates’ ‘fly better’ brand promise and its duty of care to customers is airline-managed hotel accommodation during disruptions, including airspace closures. This is in addition to existing customer-first benefits such as a free date change for tickets booked from 2 April, and the option to ‘hold my fare’ for 24 hours free of charge, giving travellers flexibility, reassurance, and support at every step. Emirates Comprehensive Travel Cover is available at an accessible premium and delivers exceptional value. Available from today, it can be purchased on emirates.com at the time of booking or added to existing bookings via Manage Booking. Sir Tim Clark, President Emirates Airline said: “Listening to customer feedback, we realised that travel demand remains strong but there was a gap in the market with regards to travel insurance cover. Therefore, we acted to address our customers’ needs. Together with Travel Guard, a leader in the global insurance industry, Emirates is pleased to offer an enhanced travel insurance product that is as comprehensive as it is reassuring for a wider range of situations. With strong demand for travel in summer, we are proud to offer our customers added confidence in planning their journeys to and through Dubai when they book with Emirates.” Russel Antonio, Head of Global Business & Partnerships, Travel Guard added: “Our long-standing collaboration with Emirates is grounded in a shared commitment to elevating the customer experience. By combining our strengths once again, this new comprehensive travel product offers enhanced protection that sets a new benchmark in the industry and responds to the needs of today’s travellers.”

Scroll to Top