Author name: Press Release

Islamabad – April 27, 2026: Pakistan’s leading telecommunication and digital services providers, PTCL & Ufone, emerged as the biggest winners at the prestigious Effie Awards Pakistan 2026, securing eight awards, including three Gold, two Silver, and three Bronze accolades. PTCL & Ufone also received the coveted ‘Effective Marketer of the Year 2025–26’ title, awarded to the top-performing marketing organization across industries. Recognized globally as one of the most credible benchmarks of marketing effectiveness, the Effie Awards celebrate ideas that deliver measurable business results and are rigorously judged on strategy, execution, and impact. This recognition reinforces PTCL & Ufone’s leadership in creating campaigns that drive results while building strong connections with audiences nationwide. A key highlight this year came in the Internet & Telecom category, where PTCL & Ufone secured both Gold and Silver awards. Ufone’s flagship “Data Bohhaaat Hai” campaign won Gold, while its “Babar’s Phone Lost” execution also earned Gold in Social Media (Services), along with Silver for its “Sohni Mahiwal” campaign. Additional honors included Gold in Passion for Pakistan for “Hockey Hai Pakistan Ki Shaan,” Silver in Positive Change – Social Good (Brands) for “Dil Se Ba-Ikhtiar,” Bronze in Seasonal Marketing for UPaisa, Bronze in Brand Integration & Entertainment Partnership for Peshawar Zalmi x Ufone, and Bronze in Corporate Reputation for “Dil Se”- PTCL & Ufone Social Impact platform. These achievements reflect PTCL & Ufone’s ability to combine creativity, cultural relevance, and purposeful storytelling to deliver meaningful outcomes. From humor-led digital engagement and modern storytelling to celebrating national pride, empowering women entrepreneurs, strengthening strategic partnerships, and advancing social inclusion, each campaign showcased the commitment by PTCL & Ufone in building a brand that create lasting value for customers and communities alike. Spanning telecom services, digital platforms, sports, culture, and purpose-led initiatives, the wins demonstrate PTCL & Ufone’s holistic approach to marketing where commercial success and societal impact go hand in hand. Ends

Islamabad – April 21, 2026: Pakistan Telecommunication Company Limited (PTCL), the country’s leading telecom and ICT services provider, has announced its consolidated financial results for the quarter ended March 31, 2026. PTCL Group sustained strong growth momentum, further strengthening its position as Pakistan’s leading integrated telecom and ICT services provider. During the period, Pakistan Telecommunication Authority (PTA) has formally approved the proposed amalgamation of Pak Telecom Mobile Limited and Telenor Pakistan (Private) Limited. The proposed amalgamation shall be implemented through a scheme of arrangement in accordance with applicable laws. The change of control of Telenor Pakistan was formally completed on December 31, 2025, bringing Telenor Pakistan and its infrastructure under PTCL’s full ownership. Building on this, PTCL progressed integration planning during Q1 2026. This consolidation is set to create a stronger, more efficient telecom platform with enhanced nationwide coverage, improved service quality, and a significantly expanded customer base, positioning PTCL as one of the leading players in Pakistan’s evolving digital and connectivity landscape. Effective 1st January 2026, financial results of Telenor Pakistan have been consolidated in PTCL Group. Financial Highlights PTCL Group Consolidated revenue increased by 58% year-on-year, with the inclusion of Telenor Pakistan results into the PTCL Group and aided by sustained growth in fixed broadband, enterprise, wholesale, and mobile services.Consolidated operating profit surged by 564% with the inclusion of Telenor Pakistan, strong recovery of Ubank, sustained improvement of Ufone financial performance and continuation of PTCL’s strong operating results. The Group achieved a net profit of Rs. 3.1 billion, marking a turnaround from the net loss of Rs. 4 billion reported in the comparative period primarily as a result of strong operating profit. Wireline segment PTCL revenue grew by 6.5% YoY, led by 27% growth in Flash Fiber and 11% growth in Business Solutions. Carrier and Wholesale business sustained growth momentum with 14% increase YOY.PTCL reported an operating profit of Rs. 4.6 billion, representing 11% growth, while net profit stood at Rs. 0.9 billion for the quarter. Wireless segment Revenue increased by 131% year-on-year, by the inclusion of Telenor Pakistan results and growth in both retail and corporate segments. Operating profit of Rs. 14.1 billion, reflects an increase of 190% year-on-year with the inclusion of Telenor Pakistan and sustained improvement of Ufone financial performance.Net profit of Rs. 2.7 billion against a net loss of Rs. 1.3 billion in a comparable period is due to strong operating results and consolidation of Telenor Pakistan. Banking segment Ubank posted revenue of Rs. 5.8 billion, while its bottom line improved significantly compared to the prior period marking a strong recovery in banking operations. Operational Highlights As part of its transformation journey, PTCL Group achieved a major milestone in Q1 2026 by securing a significant share of spectrum in Pakistan’s landmark 5G auction, positioning it at the forefront of next-generation connectivity. The acquisition of high-capacity spectrum in globally recognized 3.5 GHz and 2.6 GHz bands enables PTCL Group to deliver ultra-fast speeds, low latency, and advanced digital services across consumer and enterprise segments. Importantly, this spectrum will be leveraged across the combined Ufone and Telenor Pakistan footprint following their ongoing integration, creating the largest spectrum portfolio in the country serving more than 72 Million customers. This positions PTCL Group to accelerate nationwide 5G rollout, enhance network efficiency, and unlock new digital use cases across industries, reinforcing its leadership in enabling Pakistan’s digital future. PTCL introduced an enhanced Flash Fiber portfolio in Q1, with entry-level speeds starting from 30 Mbps. This move underscores a strategic focus on elevating baseline broadband experience standards, aligning customer offerings with evolving digital consumption needs. PTCL Group maintained a strong performance in Q1 2026 as it continued to strengthen brand visibility and audience engagement through strategic campaigns aligned with culture, community, and consumer relevance. On World Education Day, PTCL launched a purpose-led campaign with Shehzad Roy to highlight the pressure often placed on children in the name of academic success, encouraging a more balanced and empathetic approach to learning through a national pledge initiative. The Business Solutions segment sustained strong performance, with continued demand for ICT services, including cloud, data centers, managed services, and cybersecurity solutions. PTCL further strengthened its position as a trusted partner for government and enterprise customers. Ufone also rolled out the Super 5 campaign, featuring Babar Azam, to reinforce its “Data Bohhaaat Hai” positioning through a shared connectivity proposition designed for up to five users. The campaign delivered strong traction, generating more than 91 million impressions, 15 million reach, and 10 million views. Ufone further strengthened its brand presence during the Pakistan Super League through its Peshawar Zalmi campaign, using anthem-led content, branded integrations, and fan engagement experiences to deepen cultural relevance and consumer affinity. In Q1, 2026, Ufone continued its positive trajectory as market leader in digital recharge penetration with growth of 11% YoY in the digitally topped up value. Digital sim sales also registered a significant growth of 21% YoY. Both of these achievements were supported by company owned digital channels ‘selfcare app’, ‘website’ & ‘bot’ as well as with the collaboration of Ufone’s wide digital partner network.Upaisa’s posted a solid 42% year-on-year growth, driven by effective customer acquisition and deeper wallet penetration. Telenor Pakistan’s Retail revenue grew on the back of ARPU growth and increased customer engagement on larger data bundles with higher validity. During Q1, the Subscriber base grew by 1.7% with a high emphasis on good quality, data active customers. Focus on new customer segment through Gaming SIM, helped increase and retain high value customers. Digitization remained a key focus area, with My Telenor App penetration continuing to rise steadily. A major redesign of the app user interface was delivered for improved customer experience, contributing to an 18% YoY increase in app user base. In parallel, multiple initiatives on digital distribution continued resulting in 34% YoY increase in digital recharge. Expansion of digitalization on Customer Care was supported with launch of the Whatsapp Chat Channel which helped improve digital customer experience and complaint resolution. Telenor Pakistan successfully executed world’s largest

The Magnum Ice Cream Company has announced the appointment of Mert Turgut as General Manager Pakistan, effective earlier this year. The appointment supports the company’s ongoing evolution as a standalone global ice cream business, focused on accelerating competitive growth, improving productivity, and re-investing in its brands and capabilities. Mert brings more than 15 years of experience across consumer goods and ice cream, including a progression of leadership roles within Unilever’s global ice cream operations. His career spans diverse markets, including Turkey and Morocco, and includes prior experience in Pakistan, where he led a successful transformation of the Wall’s business. Since assuming the role, Mert has focused on strengthening in market execution, refining routes to market and ensuring decisions are grounded in consumer insights and market dynamics in Pakistan, where consumption patterns are established but continue to evolve in emerging occasions. “With its scale, resilience and talent, Pakistan holds incredible potential,” said Mert Turgut. “I’m thrilled to lead The Magnum Ice Cream Company in this market and excited to bring future-focused, joyful ice cream experiences to more consumers.” Looking ahead, Mert will focus on expanding accessible ice cream experiences, growing the category across every day and on the go occasions, and strengthening the company’s long term presence in Pakistan.

Karachi, Pakistan The Pakistan SADC Chamber of Trade Federation (PSCTF) and the Association of Builders and Developers of Pakistan (ABAD) convened a high-level meeting to discuss strategic collaboration for the upcoming Pak-Africa Trade and Investment Conference 2026, scheduled to be held in Karachi. PSCTF delegation under leadership of Syed Moizuddin Senior Vice President (Pakistan Chapter) and Noor Afsha Baloch President Baluchistan and Women Wing (Pakistan Chapter), Muhammad Shafiq, Sheikh Aqeel, Sadiq Kareem and other members met with Chairman ABAD Hassan Bakshi, Vice Chairman ABAD Tariq Aziz , Chairman SR Ovais Thanvi, Former Vice Chairman A.K. Adia and others met for focusing on strengthening economic ties between Pakistan and African nations, with particular emphasis on trade, infrastructure development, real estate, and investment opportunities. During the session, both parties expressed a shared commitment to fostering sustainable partnerships between Pakistani and African businesses. Discussions highlighted the importance of creating platforms that facilitate B2B engagements, joint ventures, and knowledge exchange in key sectors such as construction, housing, energy, and urban development. Representatives from PSCTF emphasized the growing potential of African markets and underscored the role of the conference in connecting Pakistani exporters, investors, and developers with emerging opportunities across the African continent. ABAD leadership reaffirmed its support in mobilizing Pakistan’s construction and development sector to actively participate in the conference and explore cross-border collaborations. Both organizations agreed to work closely on: Coordinating sector-specific sessions during the conferenceEncouraging participation from industry stakeholdersPromoting investment-friendly policies and partnershipsShowcasing Pakistan’s expertise in construction and infrastructure development The Pak-Africa Trade and Investment Conference 2026 aims to serve as a landmark platform for enhancing bilateral trade, strengthening diplomatic and economic relations, and unlocking new avenues for mutual growth. The meeting concluded with a mutual understanding to establish a joint working group that will oversee planning, coordination, and execution of conference-related activities. About PSCTF:The Pakistan SADC Chamber of Trade Federation is dedicated to promoting trade, economic cooperation, and investment between Pakistan and the Southern African Development Community (SADC) member states. About ABAD:The Association of Builders and Developers of Pakistan is the leading representative body of the country’s real estate and construction sector, playing a pivotal role in shaping housing and infrastructure development.