Daraz Pakistan has launched a licensed e-pharmacy, giving customers a new online channel to purchase authentic over-the-counter (OTC) medicines, vitamins and healthcare essentials.
The service was launched in Karachi on August 18, 2026, and is operated through Daraz’s licensed pharmacy facility. The company says medicines are sourced, stored and dispensed in line with applicable regulatory requirements.
The launch represents Daraz’s expansion into an essential category while also marking a significant development in Pakistan’s growing digital healthcare ecosystem.
More Than 450 Healthcare Products Available
At launch, the e-pharmacy offers more than 450 products from over 20 pharmaceutical and healthcare brands.
The initial lineup includes products from brands such as Haleon, Getz Pharma, Abbott, AGP, Nature’s Bounty, Route2Health and Searle.
The assortment covers DRAP-registered OTC medicines, vitamins, supplements and other healthcare products sourced through authorised channels.
Customers can place orders through the Daraz app, with deliveries available across cities currently served by the platform.
The company says orders are expected to reach customers within one to three days.
Pharmacist-Supervised Online Pharmacy
A key feature of the new service is its professional oversight.
Daraz says the e-pharmacy is supported by qualified pharmacists, while dedicated processes have been introduced for handling and fulfilling pharmaceutical orders.
Medicines are stored securely, carefully packaged and transported through designated delivery channels designed to help maintain product condition during transportation.
This approach is particularly important for an online pharmacy because customers expect the same level of authenticity, storage standards and professional oversight associated with conventional pharmacies.
Daraz Brings Pharmaceutical Brands Together
To support the launch, Daraz Pakistan organised its first national e-pharmacy conference, bringing together pharmaceutical executives, healthcare entrepreneurs, pharmacists, industry representatives and other stakeholders.
The conference focused on several issues affecting Pakistan’s digital healthcare sector, including the future of e-pharmacy, innovation, regulatory compliance and the evolving role of pharmacists.
The event also included discussions around developing a stronger digital healthcare ecosystem in Pakistan.
Mr. Shehryar Memon, Coordinator, Emergency Operations Center for Polio Eradication & Immunization, also attended the conference.
Daraz Signs MoUs With 10 Pharmaceutical Partners
As part of the initiative, Daraz signed MoUs with 10 leading pharmaceutical partners.
The agreements are aimed at strengthening cooperation in areas including medicine authenticity, digital access and responsible fulfilment.
Greater collaboration between e-commerce platforms and pharmaceutical companies could help improve consumer confidence in online medicine purchases while creating more structured digital channels for healthcare products.
Daraz Emphasises Authenticity And Compliance
Daraz Pakistan Managing Director Ben Yi said consumers should be able to access authentic medicines conveniently while retaining the professional safeguards expected from a pharmacy.
The company says its e-pharmacy brings together qualified pharmacists, established pharmaceutical brands and Daraz’s logistics infrastructure to create a more dependable online pharmacy experience.
The company also stressed that responsible development of the e-pharmacy sector will require continued attention to trust, compliance and consumer access.
Digital Healthcare Market Continues To Evolve
The launch comes as Pakistan’s consumers increasingly use digital platforms for essential goods and services.
Online access to healthcare products could offer greater convenience to customers, particularly those who prefer home delivery or have limited access to established pharmacies in their immediate areas.
For pharmaceutical companies, e-commerce platforms can also provide an additional channel for reaching consumers through authorised distribution networks.
However, the success of digital pharmacy services will depend heavily on maintaining product authenticity, regulatory compliance, responsible fulfilment and consumer trust.
Dedicated Pharmaceutical Fulfilment Processes
Unlike ordinary e-commerce products, medicines require careful handling throughout the fulfilment process.
Daraz says its e-pharmacy uses dedicated procedures for pharmaceutical products, including secure storage and careful packaging.
The products are then transported through delivery channels intended to protect their condition until they reach customers.
Such processes could become increasingly important as Daraz expands its healthcare assortment and handles a larger volume of pharmaceutical orders.
Daraz Plans To Expand E-Pharmacy Assortment
The company plans to increase the range of products available through its e-pharmacy over time.
Daraz also intends to deepen its collaboration with pharmaceutical partners as the category develops.
The expansion could eventually give consumers access to a broader range of healthcare essentials through a single digital platform.
For the pharmaceutical industry, meanwhile, deeper engagement with e-commerce could accelerate the development of digital distribution channels in Pakistan.
What Daraz’s E-Pharmacy Means For Pakistan
Daraz’s entry into licensed online pharmacy services marks a notable development in Pakistan’s e-commerce and healthcare sectors.
With more than 450 initial products, over 20 participating brands and pharmacist-supervised operations, the platform is attempting to address one of the biggest concerns surrounding online medicine purchases: trust.
The partnership model with pharmaceutical companies could also help strengthen authenticity and responsible fulfilment.
The bigger test will be whether Daraz can maintain high compliance standards as it scales the service, while continuing to provide reliable delivery and expanding access to genuine healthcare products.
A New Chapter For Digital Healthcare
The launch of Daraz Pakistan’s licensed e-pharmacy highlights how e-commerce is expanding beyond conventional retail into essential services.
By combining pharmaceutical partnerships, pharmacist oversight and an established logistics network, Daraz is positioning its e-pharmacy as part of Pakistan’s developing digital healthcare infrastructure.
As the service expands, authenticity, compliance, professional supervision and safe fulfilment will remain central to building consumer confidence.
If these standards are maintained, online pharmacy services could become an increasingly important part of how Pakistani consumers access everyday healthcare products.