Author name: Press Release

Jubilee General Launches Resilience Rewards Program to Advance Risk Prevention and Business Resilience
Pakistan

Jubilee General Launches Resilience Rewards Program to Advance Risk Prevention and Business Resilience

Pioneering initiative recognizes long-standing clients for their commitment to stronger safety, loss prevention and risk management KARACHI, PAKISTAN — September 28, 2026 — Jubilee General Insurance Co. Ltd. (JGI) has launched the Resilience Rewards Program, a pioneering initiative designed to recognize long-standing, risk-resilient clients for their continued commitment to safety, risk mitigation and business resilience. The program reflects Jubilee General’s role as a trusted risk partner—working with businesses not only when a loss occurs, but also supporting them engineer safety, prevent losses and reduce the impact of potential disruptions. Through the initiative, clients qualifying for the reward will be recognized for maintaining strong risk standards and consistently implementing measures focused on protecting the most valuable human resources, fire safety, machinery protection and strengthening resilience against Natural Catastrophe (NatCat) events. The selection criteria is based on each organization’s proven track record of resilience and consistent adoption of risk improvement recommendations provided by Jubilee General’s Risk Management team over the years. “As Insurers we need to view investments in strengthening resilience not merely as a service to customers, but as a strategic tool for business continuity and long-term sustainability.” said Azfar Arshad, Managing Director & CEO of Jubilee General Insurance Co. Ltd. He added, “By supporting clients in investing in risk prevention, mitigation and resilience, we help businesses reduce the frequency and severity of losses and simultaneously protect our balance sheet.” Jubilee General’s dedicated Risk Management Department comprises qualified engineers specializing in safety and fire protection. The team conducts comprehensive risk surveys to identify inherent and residual risks across clients’ facilities and provides recommendations tailored to their respective operations. Through its continued engagement with clients, the Risk Management team supports the effective implementation of risk improvement measures and helps organizations strengthen their risk mitigation and resilience strategies. The Resilience Rewards Program reinforces Jubilee General’s prevention-first approach to insurance, bringing together engineering expertise, trusted partnerships and proactive risk management to help businesses become safer, better prepared and more resilient. About Jubilee General Insurance Jubilee General Insurance Co. Ltd. is one of Pakistan’s leading general insurance companies, providing a comprehensive range of insurance solutions to individuals and businesses. As Pakistan’s top rated insurance company, Jubilee General Insurance remains committed to customer-centricity, innovation and delivering value beyond traditional insurance through risk management expertise, technology and service excellence.

LAAM Fashion Week Lands in Karachi for its First Edition Outside Lahore with LFW Presents: Kaleidoscopic Karachi
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LAAM Fashion Week Lands in Karachi for its First Edition Outside Lahore with LFW Presents: Kaleidoscopic Karachi

Five designers, one photographer, one heritage venue: Deepak Perwani, Wardha Saleem, Khaadi, The Pink Tree Company and Sana Safinaz turned Karachi into a five-part fashion portrait. KARACHI, SEPTEMBER 26, 2026: LAAM Fashion Week (LFW) closed the second edition of LFW Presents tonight in Karachi with Kaleidoscopic Karachi, a five-designer runway showcase staged inside the historic Nusserwanjee Building at the Indus Valley School of Art and Architecture (IVS). The evening brought together Deepak Perwani, Wardha Saleem, Khaadi, The Pink Tree Company and Sana Safinaz, and opened with an archival exhibition by photographer Tapu Javeri. It was the format’s first edition outside Lahore. Kaleidoscopic Karachi was built around a simple idea: that Karachi does not read as a single image. Across the evening, the five presentations moved between the polished and the artisanal, the historic and the contemporary, the glamorous and the craft-first. Together, they read as a portrait of the city in fragments, and of a fashion industry that has never needed to sound like one voice to speak with authority. Speaking at the event, Saad Ali, CEO & Founder of Design651 and Co-Founder of LAAM Fashion Week, highlighted the importance of having an ecosystem of fashion and the decision to bring it to Karachi. “A brand-led Pakistan cannot be built inside two runway weeks a year. It needs a year-round ecosystem where designers, brands and craftspeople are given the room, the settings and the audiences to build lasting equity,” Saad said. “That is what LFW Presents was created to do, and Kaleidoscopic Karachi is the format doing exactly that outside Lahore for the first time. When Pakistani fashion is placed inside a venue that holds the city’s own story, and given the industry weight it deserves, its impact reaches far beyond a single evening. That is the standard we intend to hold to for every edition.” The evening opened with Tapu Javeri – A Four-Decade Fashion Retrospective, an immersive exhibition drawn from the archive of one of Pakistan’s most influential fashion photographers and defining visual chroniclers of Karachi. Spanning decades of Pakistani fashion and the city around it, the exhibition set the tone for the runway that followed, tracing the visual memory of Karachi’s fashion history through Javeri’s lens. The runway then came alive with the presentations and the grand finale. Deepak Perwani’s Cocktail Hour opened the evening as an ode to the historic glamour of Karachi. The clubs, the after-hours, the sensuality the metropolis embodied through the mid-1970s. Perwani translated that memory through svelte silhouettes, sparkle, glitter and an alluring capsule that dressed the city’s past for its present. In a moment that landed as pure Karachi legacy, supermodels of the 80s, Frieha Altaf, Seemi Pasha and Atiya Khan, walked the collection as a living tribute to the era it celebrated. Wardha Saleem followed with Bander Road Se Kemari, a tactile, street-alive reading of the city. The collection paid ode to centuries of Karachi’s architecture: colonial buildings and their balconies, regal motifs, the quiet grandeur of monuments woven into the city skyline. Hip, streetwear-adjacent and modern-luxe in feel, Saleem’s work carried the built city onto the body, turning cornice, arch and facade into cut, drape and print. Actress, model, and the showstopper for the collection, Areeba Habib, walked the runway in elegance, draped in a stunning gold and green lehenga! The Pink Tree Company, a craft-based luxury brand, presented Hands That Craft, a homage to Karachi and to the crafts that built the country’s fashion industry. The collection brought together textile, block print, dye, embroidery, gota and kaamdani, a bouquet of artistries carrying millennia of human excellence into a single runway moment. The showstopper, Aliya Iqbal Naqvi, graced the runway in a colorful lehenga! Staged inside Nusserwanjee, itself a feat of the city’s creative minds, the presentation read as a case for the hand: for craft that no technology can imitate or replace, and for a city that refuses to be subdued. Khaadi presented Karachi – It’s Complicated, a collection built on the dichotomies the city is known for: the love and the hate, the chaos and the quiet. The tension translated literally onto the runway through contrasting colours, woven fabrics and stark, raving prints. The collection’s showstopper and model, Eman Suleman, walked the runway in a striped black and white top with colorful embellishment and a black flowy skirt with pink floral print. Chapter 2 flowed into the presentation, bringing Khaadi’s designer language into direct conversation with its street-facing energy. Together, the four presentations revealed the many visual languages of the city — its colour, contradiction, craft and constant reinvention. For Maheen Kardar, Executive Director Designer Experience and Curation, LFW Presents, that was precisely the point of bringing Kaleidoscopic Karachi to life: “We are all here today for one thing and that is fashion. This time, LFW Presents a conversation with the city that I love and hold close to my heart. Karachi for us is the city in which so much of the industry was born. This is where so much of the fashion resides. It is love, it is layered, and it is endlessly generous! It is truly a Kaleidoscope; and this is what we are seeing on the runway tonight.” The finale closed with Sana Safinaz’s Mastaani, the label’s high-end luxury couture and festive line, walked by 20 models. Regal, avant-garde silhouettes met traditional heritage and modern aesthetic in equal measure. Fluid drapes, couture lehengas and statement pieces carried a quiet, graceful rhythm across the runway! Model Javeria Hanif, and also the showstopper for the finale collection walked the ramp draped in a black veil, wearing a heavily embellished gold blouse, paired with a stunning black lehenga and a red dupatta, closing the evening with the cinematic weight the collection was built for. Off the runway, the evening drew an equally dynamic crowd, bringing together some of the city’s most recognisable names from fashion, entertainment, media and the creative industries. Celebrities, fashion icons, designers, stylists, influencers and socialites mingled with digital and news media, corporate

LFW Presents Returns for its Second Edition with Kaleidoscopic Karachi, a Five-Designer Showcase at IVS’s Nusserwanjee Building
Pakistan

LFW Presents Returns For Its Second Edition With Kaleidoscopic Karachi, A Five-Designer Showcase At IVS’s Nusserwanjee Building

Deepak Perwani, Khaadi, The Pink Tree Company, Wardha Saleem and Sana Safinaz come together on 26 September for a site-specific showcase opened by an archive exhibition from Tapu Javeri. KARACHI, SEPTEMBER 25, 2026: LAAM Fashion Week (LFW) will bring LFW Presents to Karachi for the first time this Saturday, 26 September, with Kaleidoscopic Karachi: a five-designer showcase set within the historic Nusserwanjee Building at the Indus Valley School of Art and Architecture (IVS). Marking the format’s second edition and its first outside Lahore, the evening will feature Deepak Perwani, Khaadi, The Pink Tree Company, Wardha Saleem and Sana Safinaz, opening with an immersive archival exhibition by photographer Tapu Javeri. Karachi has never had a single language. Its identity shifts like a kaleidoscope, where every turn unveils another composition of colour, culture and character. The city has been shaped by old neighbourhoods and new skylines, inherited craft and restless modernity, quiet ateliers and crowded streets, by communities, cultures and creative voices that have spent generations leaving their mark on the landscape. It is a place where contrasts do not compete. They coexist, collide and somehow belong. Kaleidoscopic Karachi is built around that plurality. Across the evening, the participating labels will move between the polished and the artisanal, the inherited and the unexpected: a fashion portrait of Karachi with no single point of view. Speaking about the vision behind Kaleidoscopic Karachi, Maheen Kardar, Executive Director Designer Experience and Curation, LFW Presents, describes a city that can only be understood through its many layers, “I wanted Kaleidoscopic Karachi to feel less like a fashion showcase and more like stepping into the city itself — layered, restless, colorful and full of contradictions. I pictured five designers, five distinct interpretations, each revealing a different fragment of Karachi, until those fragments come together to form something larger than any one perspective. That is the beauty of a kaleidoscope: every turn gives you a new image, yet somehow, you always recognize the city.” Before the silhouettes take the stage, Tapu Javeri, one of Pakistan’s most influential fashion photographers and a defining visual chronicler of Karachi, will open the evening with Four Decades of Fashion Through the Lens of Tapu Javeri, an immersive journey through his archive of Pakistani fashion and Karachi. “Karachi is where I live and breathe. It’s also a part of my creativity. The exhibition I am doing for Kaleidoscopic Karachi is a sort of a walk down memory lane,” said Tapu Javeri. And then, as fashion takes over the runway, the kaleidoscope turns. For Deepak Perwani, Karachi is woven into the designer’s own history: a Sindhi Hindu heritage, decades of couture built in the city, and a career that has carried that story from Karachi to international fashion platforms, including recognition in Bulgaria’s top-ten fashion awards, Milan and Miami. His contribution brings the city into cocktail hour: sleek, modern and deliberately restrained. “This collection comes from what I’ve always loved doing, sexy modern Western wear. I am always excited to show that less is more. There will be a lot of fun and excitement, but not a lot of colour. After all, it is Cocktail Hour,” said Deepak Perwani. Khaadi brings the energy of Karachi’s streets into the picture: colour, print, movement and a beautiful little chaos. From a single Zamzama store in 1998 to an international retail presence, its story reflects the city’s instinct to take what is familiar and make it travel. For Kaleidoscopic Karachi, Saira Shamoon plans to amalgamate the Khaadi and Chapter 2 lines into the collection. “It’s an explosion of colour, print, chaos and a bit of glamour. Karachi is a mix of a lot of things, a lot of contrast and friction; that’s where the inspiration starts from. It’s almost as if nothing matches, but everything kind of belongs,” said Saira Shamoon. Karachi’s relationship with craft takes centre stage with The Pink Tree Company. Led by Mohsin Sayeed, whose entry into fashion grew from journalism and cultural commentary, the label has built its identity around preserving the city’s textile traditions, while his and Hadia Khan’s work explores ideas of resistance, culture and the voices that shape Karachi, making it a distinctly craft-first presence within the city’s fashion landscape. “The Pink Tree Company’s collection depicts the beauty of Karachi: modernity blended with tradition. In this presentation, we have used a variety of fabrics, block print techniques and colours we absolutely love. I love breaking the rules,” said Mohsin Sayeed. Wardha Saleem returns to the stage at the very institution where her creative journey began. An IVS graduate and former textile design teacher, her Sindhi roots run through her work, from the Jhirki line, named for the sparrow, to hand block printing and motifs drawn from Thar, Hyderabad and Sindhi folklore. Her return to IVS brings her journey from craft to classroom to runway full circle. “In this collection there are a lot of embroideries which are very distinctive to us. A lot of fabric manipulation, modern silhouettes. It’s very earthy, very craft-oriented,” said Wardha Saleem. Sana Safinaz brings with it a fashion legacy deeply woven into Karachi’s story. Founded in 1989, Sana Safinaz has spent more than three and a half decades shaping Pakistani fashion, from pioneering designer lawn to influencing the way women dress far beyond the red carpet. With a long list of Lux Style Awards, its imprint on the country’s fashion landscape is unmistakable. For Kaleidoscopic Karachi, the label presents Mastaani, a 20-piece heritage collection. “Our Mastaani line is a heritage line. We are inherently modernist. It’s a lot about textures, a lot of handwork, a strong strength of colours. Also, it’s very cinematic,” said Sana Hashwani. The showcase will take place at the historic Nusserwanjee Building at the Indus Valley School of Art & Architecture (IVS), Karachi. Rich with the city’s architectural, cultural and Parsi heritage, the building itself tells a story of preservation and reinvention. Built in the early twentieth century, it once stood in Kharadar. What followed was extraordinary: the historic structure

SITE Association of Industry Elects New Office-Bearers 2026-28,Abdul Hadi Pledges Swift Action on Industrial Issues
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SITE Association of Industry Elects New Office-Bearers 2026-28,Abdul Hadi Pledges Swift Action on Industrial Issues

Karachi, Sep 25, 2026: Abdul Hadi has been elected unopposed as President of the SITE Association of Industry, as the new leadership unveiled an action plan to fast-track industrial grievances, including a digital complaint-tracking system and construction on the long-delayed Industry House project. Muhammad Farhan Ashrafi was elected Senior Vice President, while Shahryar Saleem Shah was elected Vice President. The President-elect Abdul Hadi said the digital complaint-tracking system would enable members to register complaints and monitor progress on their resolution. The Association would also pursue the issues with relevant government institutions to ensure effective and timely action. SAI Patron-in-Chief Zubair Motiwala called for an immediate end to power outages and unannounced load-shedding by K-Electric, stressing that uninterrupted electricity supply was essential for sustaining industrial production. He said key industrial issues had been raised at the recent SITE Limited Board meeting, with proposals for their resolution to be presented at the next meeting for approval. SITE Association Patron Saleem Parekh congratulated the newly elected office-bearers and appreciated the services of the outgoing leadership. He said it was a matter of pride that former office-bearers continue to play an active role in Association activities. Earlier, at the 62nd Annual General Meeting (AGM), Election Commission Chairman Muhammad Tariq Yousuf announced the successful candidates, all of whom were elected unopposed. The newly elected Executive Committee comprises Muhammad Kamran Arabi, Muhammad Saleem Nagaria, Abdul Qadir Bilwani, Muhammad Hussain Moosani, Haris Shakoor, Murtaza Ejaz Saya, Syed Haseeb Ahmed, Nadeem Polani and M. Bilal Naseer. Senior industrial leaders Jawed Bilwani, Majid Aziz, Younis Bashir, Suleman Chawla, Riaz Uddin and immediate past President Abdul Rahman Fudda also addressed the meeting.

Daraz Pakistan and Getz Pharma Partner to Broaden Consumer Healthcare Offering on Daraz E-Pharmacy
Business

Daraz Pakistan and Getz Pharma Partner to Broaden Consumer Healthcare Offering on Daraz E-Pharmacy

[Karachi, September 23, 2026]: Daraz Pakistan and Getz Pharma have signed a strategic partnership agreement to broaden the selection of consumer healthcare and wellness products available through Daraz and develop a stronger digital presence for the category. The agreement was signed at Getz Pharma’s Head Office in Karachi. The collaboration will see the two companies work across product selection, digital merchandising, brand-led campaigns and customer offers, with the objective of making Getz Pharma’s consumer healthcare and wellness portfolio easier to discover and purchase through Daraz. Both companies will also work together on improving how the portfolio is presented online, from expanding the assortment available to customers to developing more relevant campaign and shopping experiences around health and wellness needs. The partnership comes as Daraz builds out its recently launched e-pharmacy, adding a dedicated healthcare proposition to a platform already used by customers for a wide range of everyday purchases. Introduced in August, the e-pharmacy launched with more than 450 products from over 20 pharmaceutical and healthcare brands, spanning OTC medicines, vitamins, supplements and other health-related products. The service operates through Daraz’s licensed pharmacy facility, creating a structured online channel for the purchase and fulfilment of eligible healthcare products. Getz Pharma is already among the healthcare companies represented within the e-pharmacy assortment. The new agreement creates a framework for the two companies to build on that presence more systematically, including by introducing a wider selection of relevant products, improving their visibility across the platform and developing campaigns around different consumer health and wellness requirements. For Daraz, the partnership forms part of the next phase of developing its healthcare category beyond the initial launch of the e-pharmacy. This includes working more closely with pharmaceutical and healthcare companies on assortment planning, product availability and digital category development, while using the platform’s existing commerce infrastructure to make health and wellness shopping a more integrated part of the customer experience. About Daraz Group Daraz is the leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, and Nepal. It empowers sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment and financial services, the company aims to deliver an immersive, personalized shopping experience and uplift South Asian communities through the power of commerce. For more information, please visit www.daraz.com or follow Daraz on LinkedIn for regular corporate updates. Media Contact ambar.ahmed@daraz.pk

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28th ITCN Asia Opens in Karachi With SIFC Support to Connect Pakistan With Global Tech Leaders

KARACHI, SEPTEMBER, 2026: The 28th ITCN Asia opened today at Karachi Expo Centre with the support of the Special Investment Facilitation Council (SIFC). Chief Guest Muhammad Ali Rashid, Special Assistant to the Chief Minister Sindh for Science and Information Technology, inaugurated the three-day exhibition, bringing together technology companies, government leaders, international delegates, investors and entrepreneurs. Organized by Ecommerce Gateway Pakistan (Pvt.) Ltd., ITCN Asia 2026 is supported by SIFC as Strategic Supporter, with the Special Technology Zones Authority (STZA) and the Science & IT Department, Government of Sindh, as Strategic Partners, and Ignite–National Technology Fund as National Innovation Partner. Running through September 24, the event provides a platform for technology showcases, business partnerships, investment engagement and discussions on Pakistan’s digital future. Featuring 850+ booths and 3,500+ global brands, the exhibition is expected to attract 75,000+ trade visitors, including 18,500+ CxOs and decision-makers, alongside 350+ international delegates and investors and 850+ government leaders over three days. International participation includes Azerbaijan, China, South Korea, Australia, Türkiye, Egypt, the United Kingdom and Switzerland. The inaugural programme featured Muhammad Ali Rashid, Special Assistant to the Chief Minister Sindh for Science and Information Technology; H.E. Deemah Al-Yahya, Secretary-General, Digital Cooperation Organization; Baybars Altuntas, Chairman, World Business Angels Investment Forum; Zohaib Khan, CEO, A2Z Creator; Areiel Wolanow, Managing Director, Finserv Experts; Dr. Wael Bedda, Secretary-General, SKSEED; Daniel Gautsch, Implementation Manager, EU–Talent Partnership Pakistan, GIZ Pakistan; Dr. Mohamed Ibrahim, CEO, ICCD Holding Company; Zeba Qureshi, Senior Strategist; Brig. Syed Nadir Hussain Shah, Project Director–IT & Telecom, SIFC; Azfar Manzoor, Chairman, STZA; Maj. Gen. (R) Ali Farhan, HI (M), Managing Director, National Telecommunication Corporation; Mohammad J. Sear, Vice Chairperson, Pakistan Digital Authority; Muhammad Bilal Abbasi, CEO, Ignite–National Technology Fund; Faisal Jeddy, CEO, Pakistan Software Export Board; Chaudhry Mudassar Naveed, CEO, Universal Service Fund; Hamza Saeed Orakzai, Chief Market Development Officer, STZA; and Muhammad Umair Nizam, CEO, ITCN Asia and Senior Vice Chairman, P@SHA. Muhammad Umair Nizam said: “ITCN Asia brings Pakistan’s technology capabilities into direct conversation with international markets and investors. With SIFC’s support, our focus is on helping businesses build partnerships, expand export opportunities and create pathways for startups and innovators to grow.” Across five exhibition halls, dedicated pavilions cover Robotics, Azerbaijan, China, Gilgit-Baltistan, SBP Banking, Digital Sindh, Diplomatic, STZA, Startup and CIO/CISO participation. Technology demonstrations and B2B meetings provide opportunities for exhibitors and visitors to explore commercial partnerships. The three-day programme includes the 13th Pakistan Investor Summit 2026 on the opening day. September 23 features STZA’s “Pakistan’s AI Imperative,” NTC’s “Connected Nation: Leadership Roundtable,” the Future Leaders Awards and a programme on Saudi Arabia’s gaming ecosystem. September 24 includes Ignite’s “Cyber Crisis Command: Executive Tabletop Exercise,” Best of Entrepreneurship Asia and TABADLAB’s “Workforce 2.0: Building Pakistan’s AI-Ready Economy.” ITCN Asia 2026 continues at Karachi Expo Centre until September 24, bringing Pakistan’s technology industry and international stakeholders together for business, investment and knowledge exchange. For further information: www.itcnasia.com

ITCN Asia 2026, Supported by SIFC, to Position Pakistan at the Centre of Global Technology, Investment and Digital Innovation
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ITCN Asia 2026, Supported by SIFC, to Position Pakistan at the Centre of Global Technology, Investment and Digital Innovation

28th edition to feature 800+ booths, 3,500+ global brands, 75,000+ trade visitors, 350+ international delegates and investors, and 850+ government leaders KARACHI, September 19, 2026: Pakistan is set to host a major convergence of global technology, investment and digital leadership as the 28th ITCN Asia takes place from September 22–24, 2026, at Karachi Expo Centre, bringing together international technology companies, investors, government leaders, startups, CxOs and industry decision-makers. With the support of the Special Investment Facilitation Council (SIFC), ITCN Asia 2026 will provide a major platform to showcase Pakistan’s technology potential, attract international engagement and connect local enterprises and innovators with global markets, investors and technology partners. The three-day event is expected to feature 800+ booths, 3,500+ global brands, 75,000+ trade visitors, 18,500+ CxOs and decision-makers, 350+ international delegates and investors, and 850+ government leaders, creating extensive opportunities for business networking, investment engagement, technology partnerships and knowledge exchange. International participation will include companies and delegates from Azerbaijan, China, South Korea, Australia, Türkiye, Egypt, the United Kingdom, Switzerland and other countries. Dedicated Robotics, Azerbaijan Country, China Country, Gilgit-Baltistan, SBP Banking, Diplomatic, STZA, Startup, CIO/CISO and Digital Sindh Pavilions will represent diverse dimensions of Pakistan’s expanding technology ecosystem and international engagement. Beyond the exhibition, ITCN Asia 2026 will combine B2B meetings, technology showcases, investment engagement and executive-level dialogue across all three days. Day One will feature the Grand Inaugural Ceremony followed by the 13th Pakistan Investor Summit 2026 by NIC Karachi, bringing investors, founders and ecosystem stakeholders together for dialogue on growth and market opportunities. Day Two will focus on technology and future leadership through “Pakistan’s AI Imperative: Building Future-Ready Talent, Enterprises & Technology Ecosystems” by STZA, the “Connected Nation: Leadership Roundtable” by NTC, the Future Leaders Awards 2026, and “Inside the Saudi Gaming Boom – Kingdom of Gaming.” The final day will turn to entrepreneurship and policy engagement, featuring “Cyber Crisis Command: Executive Tabletop Exercise” by Ignite, Best of Entrepreneurship Asia (BOE) and “Workforce 2.0: Building Pakistan’s AI-Ready Economy” by TABADLAB, addressing cyber-crisis preparedness, innovation, the creative economy and workforce readiness for an AI-driven future. Muhammad Ali Rashid, Special Assistant to the Chief Minister Sindh for Science and Information Technology, will be the Chief Guest at the inaugural ceremony. “ITCN Asia has evolved beyond a technology exhibition into a platform connecting Pakistan’s technology capabilities with global markets, investment and partnerships. With SIFC support and strong participation from international delegates, investors, government and industry leaders, ITCN Asia 2026 will showcase the scale and opportunities of Pakistan’s digital ecosystem to the world,” said Muhammad Umair Nizam, Event Director, ITCN Asia. Organised by Ecommerce Gateway Pakistan (Pvt.) Ltd., the 28th ITCN Asia will be held from September 22–24, 2026, at Karachi Expo Centre. For information and visitor registration: www.itcnasia.com

Daraz Pakistan Expands Digital Goods Category with Local Brand Vouchers
Business, Editor pick

Daraz Pakistan Expands Digital Goods Category with Local Brand Vouchers

New Local Vouchers offering allows customers to purchase digital vouchers from a growing range of food, fashion, fitness and lifestyle brands through the Daraz App [Karachi, September 18, 2026]: Daraz Pakistan has expanded its Digital Goods offering with the launch of Local Vouchers, enabling customers to purchase digital vouchers from a growing range of brands directly through the Daraz App. The category currently includes brands such as Smash X, California Pizza, Ndure, Subway, Angeethi, The Good Sub, Tao and Transfit, among others. Launched recently, the new offering gives brands an additional digital channel to reach customers while providing shoppers with a convenient way to purchase vouchers for brands and experiences they use regularly. Over 25 brands have been onboarded so far, with additional names continuing to join the category. Customers can purchase a voucher through the Daraz App and receive a unique redemption code issued by the respective brand. Depending on the terms of the individual voucher, the code can be redeemed on the brand’s website, at participating physical outlets, or across both online and in-store channels. Redemption options and applicable terms are clearly specified for each voucher, allowing customers to select an option that best suits how they intend to use it. The launch builds on Daraz’s growing Digital Goods ecosystem, which brings together a range of everyday digital services within the app. Customers can already use Daraz to pay utility bills, top up mobile balances, purchase gaming and software products, and send Daraz Gift Cards digitally. Utility payments currently represent the largest segment within Digital Goods on Daraz, with customers able to pay bills from major electricity, gas and water providers across Pakistan, including K-Electric, WAPDA, SSGC and HESCO, among others. The platform also offers mobile top-ups across all four major telecommunications operators, Jazz, Zong, Ufone and Telenor, alongside a broad selection of gaming and software products. These include digital products and gift cards for platforms and games such as PlayStation, PUBG and Free Fire, supported by established digital sellers including Steamshop, Soomro Communication and Playless. Daraz has also recently expanded its digital gifting proposition through Daraz Gift Cards, allowing customers to select and customise a gift card amount and send it directly to a recipient digitally. The introduction of Local Vouchers extends this ecosystem beyond traditional digital services by connecting customers with brands across dining, fashion, fitness and other lifestyle categories. For participating brands, the offering provides an additional avenue to distribute prepaid value digitally and reach Daraz’s online customer base, while customers gain convenient access to vouchers through an app they already use for shopping and everyday digital transactions. Daraz plans to continue expanding the Local Vouchers portfolio across additional brands and categories as it develops Digital Goods into a broader destination for convenient and instantly accessible digital products and services. About Daraz Group Daraz is the leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, and Nepal. It empowers sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment and financial services, the company aims to deliver an immersive, personalized shopping experience and uplift South Asian communities through the power of commerce. For more information, please visit www.daraz.com or follow Daraz on LinkedIn for regular corporate updates. Media Contact ambar.ahmed@daraz.pk

BingX Evolves into a Multi-Asset Trading Platform, Connecting Users to Global Opportunities
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BingX Evolves into a Multi-Asset Trading Platform, Connecting Users to Global Opportunities

BingX has announced its strategic evolution into a multi-asset trading platform, bringing cryptocurrency and traditional financial markets together through an integrated trading experience. The company, which announced the move in Pakistan on September 15, 2026, is advancing the strategy under the theme “Connect Markets. Unlock Opportunities.” The expanded platform is designed to give traders access to multiple asset classes while helping them understand market developments, identify emerging opportunities and execute trades through a single platform. Bringing Crypto and Traditional Markets Together BingX said the expansion reflects the growing interconnectedness of global financial markets, where economic developments, monetary policy, macroeconomic conditions and market sentiment can influence both digital and traditional assets. The company is moving beyond its crypto-native foundations by combining broader market access with liquidity, AI-powered trading tools and market expertise. Its expanded offering brings crypto and traditional markets together as the boundaries between different asset classes continue to narrow. Four Strategic Pillars of the Multi-Asset Platform BingX has structured its multi-asset strategy around four key pillars: Trading, Experience, Opportunities and Reliability. The pillars are intended to combine market access, intelligence, educational resources and security within a unified trading environment. Trading: Multi-Asset Market Access BingX’s existing crypto offering includes crypto futures, spot trading and copy trading, while its TradFi portfolio is expanding across stocks, forex, indices and commodities. The company said its platform provides one of the industry’s broadest selections of perpetual futures covering traditional assets. It also offers deep order-book liquidity across selected major TradFi futures assets, giving users access to a wider range of markets from one platform. Experience: From Market Intelligence to Execution AI-powered insights, signals and trading tools form another key component of BingX’s multi-asset strategy. The platform also integrates TradingView for advanced charting and market analysis, while liquidity across key markets is intended to support trade execution. BingX said the combination of market intelligence, analytical tools and liquidity creates a more direct link between market research and execution. Opportunities Across Global Markets The company is also expanding its focus on market research, industry expertise, educational resources and community engagement. BingX said these resources are intended to give traders a broader understanding of developments across cryptocurrency and traditional financial markets. By tracking the narratives and forces influencing different asset classes, the platform aims to help users explore areas of interest beyond a single market. Reliability and Security Remain a Core Focus As the platform expands into additional asset classes, BingX said reliability remains a central part of its offering. The company supports its trading environment with 100% Proof of Reserves and a Shield Fund, which it says demonstrate its focus on security, transparency and operational resilience. BingX said these measures will remain important as it expands its market coverage and develops its multi-asset platform. BingX Outlines Its Broader Market Vision Kevin Lee, Chief Strategy Officer at BingX, said the move into multi-asset trading reflects the increasing interconnectedness of financial markets. “Our evolution into a multi-asset platform is a natural progression for BingX as markets become increasingly interconnected,” Lee said. He added that traders are increasingly looking beyond individual asset classes and assessing broader market conditions, narratives and opportunities. According to Lee, BingX aims to provide the access, infrastructure and perspective needed to navigate these developments through a single platform. BingX Serves More Than 40 Million Users Founded in 2018, BingX describes itself as a leading multi-asset trading platform serving more than 40 million users worldwide. Its platform combines perpetual futures, TradFi products, spot trading and copy trading with AI-powered innovations. The company says its unified platform is designed to provide traders with a responsive and intelligent trading experience as global markets continue to evolve. BingX Expands Global Sports Partnerships BingX has also expanded its presence through international sports partnerships. The company has been Principal Partner of Chelsea FC since 2024 and became the Official Team Partner of Scuderia Ferrari HP in 2026. These partnerships form part of BingX’s broader international brand presence as it expands its platform beyond its original crypto-focused positioning. The Next Phase of BingX’s Platform Strategy BingX’s move into multi-asset trading marks an expansion of its original crypto-focused business model toward a broader financial-market offering. By combining crypto and traditional assets, market intelligence, AI-powered tools, charting capabilities and liquidity, the company is positioning its platform around access to a wider range of global markets. The strategy will increasingly depend on how effectively BingX can integrate different asset classes while maintaining the security, transparency and trading infrastructure it says are central to its platform.

Shaheed Benazir Bhutto Dewan University (SBBDU), Lakhmir Zamurani Sign Partnership Agreement Launch DXL Institute for Digital Markets
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Shaheed Benazir Bhutto Dewan University (SBBDU), Lakhmir Zamurani Sign Partnership Agreement Launch DXL Institute for Digital Markets

Karachi-based institute to offer structured professional education in cryptocurrency, forex, blockchain and Web3 KARACHI: Shaheed Benazir Bhutto Dewan University (SBBDU) has entered into a strategic academic partnership with Lakhmir Zamurani to establish DXL (Dewan × Lakhmir), a specialized institute aimed at providing structured professional education in artificial intelligence, technology, blockchain, Web3, trading, forex, stocks, crypto, and the Pakistan Stock Exchange (PSX) This official partnership agreement was signed on 14-09-2026 at the Grand Ballroom, Marriott Hotel Karachi, Between Mr. Yousuf Dewan, Mr. Aurangzeb, Vice Chancellor of SBBDU and Mr Lakhmir Zamurani, Founder of DXL.The initiative seeks to bridge the gap between growing participation in digital financial markets and the availability of structured, professionally delivered education in Pakistan. Under the partnership, DXL will offer a comprehensive suite of professional programs encompassing AI tech, blockchain, Web3, trading, forex, stocks, crypto, and PSX dynamics. The flagship 12-week Professional Diploma comprises 288 contact hours with a strong emphasis on practical learning. The curriculum covers foundational technology, market structure, price action, risk management, and trading psychology, concluding with a supervised live-trading practicum using demo accounts. Instruction is delivered through a practitioner-led approach by active market professionals with instruction provided by Educational authorities alongside structured academic learning. DXL is expanding its footprint all over Pakistan, establishing core hubs starting from Park Towers, Clifton and Dewan University in Korangi Industrial Area. Designed to accommodate significantly large cohorts well beyond traditional classroom limits, these state-of-the-art hubs will feature dedicated faculty and administrative infrastructure. A robust hybrid learning model will simultaneously facilitate participation for students and professionals nationwide. The establishment of DXL comes at a time when interest and participation in digital assets and emerging financial technologies are expanding rapidly. Despite this growth, access to structured education covering the interconnected fields of cryptocurrency, forex, blockchain and Web3 remains limited. DXL aims to address this educational gap by bringing these areas together within a single learning pathway, combining academic discipline with practical exposure to modern financial markets. Commenting on the partnership, Mr. Aurangzeb, Vice Chancellor of Shaheed Benazir Bhutto Dewan University (SBBDU), said: “Our responsibility is to prepare students for the economy they will actually work in. Digital markets are no longer peripheral to finance, and this partnership allows us to teach them with the rigour any academic programme demands.” Lakhmir Zamurani, Founder of DXL, said the new institute would provide aspiring market participants with the structured foundation that is often missing from self-directed learning.“Thousands of people in this country are already active in these markets, most of them self-taught and without structure. DXL exists to give that a proper foundation, taught by people who trade rather than people who only read about it,” he said. The partnership is expected to create a dedicated platform for students, young professionals and others seeking systematic knowledge of emerging digital markets and financial technologies.

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