Author name: Press Release

10Pearls Enters Into A Strategic Digital Transformation & Innovation Partnership With Novacare
Business

10Pearls Enters Into A Strategic Digital Transformation & Innovation Partnership With Novacare

10Pearls has entered into a strategic technology partnership with Novacare to support the development of a digitally advanced healthcare ecosystem in Pakistan. The collaboration will combine 10Pearls’ expertise in artificial intelligence, digital engineering and technology with Novacare’s clinical vision and healthcare priorities. Under the partnership, 10Pearls will provide strategic advisory services and technical expertise across artificial intelligence, digital innovation, cloud solutions, data, analytics and operational excellence. Novacare will identify high-impact use cases, provide strategic direction and align business priorities across its digital healthcare initiatives. The collaboration aims to help Novacare develop one of the region’s most digitally advanced hospitals while maintaining internationally aligned clinical, administrative and patient-care standards. 10Pearls And Novacare Target Digitally Advanced Healthcare The partnership is designed to support Novacare’s broader vision of combining technology with high-quality clinical care. As artificial intelligence and digital technologies increasingly influence healthcare delivery, the companies plan to develop solutions that are safe, scalable and grounded in clinical requirements. The collaboration will also focus on capability building and knowledge transfer for Novacare’s clinical and technology teams. This is intended to strengthen local healthcare technology expertise while supporting the hospital’s long-term digital transformation strategy. Novacare is developing a hub-and-spoke healthcare network across Pakistan, with its flagship Novacare Hospital Islamabad planned as a 250-bed multispecialty facility. Digital Hospital Programmes To Include EHR And Systems Integration 10Pearls will support several of Novacare’s core digital hospital programmes, including the implementation of an electronic health record system. The partnership will also focus on systems integration and interoperability across the hospital environment. These capabilities are important for connecting different clinical and administrative systems and enabling information to move efficiently across healthcare operations. According to 10Pearls, its experience in healthcare technology extends beyond software development and includes an understanding of clinical workflows, healthcare operations, regulatory requirements and compliance considerations. This approach is expected to help ensure that technology solutions are designed around the practical needs of healthcare professionals and patients. AI And Data To Support Healthcare Innovation Artificial intelligence, data and analytics are central components of the partnership. 10Pearls will provide expertise in AI and digital innovation, while Novacare will identify areas where technology can create meaningful operational and clinical value. The companies said the collaboration will focus on using technology to enhance clinical excellence, improve patient outcomes and streamline care delivery while maintaining patient safety, privacy and regulatory compliance. The partnership also reflects the growing role of AI in healthcare administration and care delivery, where digital systems can support decision-making, automation and operational efficiency. Building Healthcare Technology Talent In Pakistan Beyond technology implementation, the partnership includes a focus on developing capabilities within Novacare’s teams. Knowledge transfer and capability building will support clinical and technology professionals as they work with emerging digital healthcare systems. This could help strengthen Pakistan’s healthcare technology workforce and create greater local capacity to operate and develop digitally enabled healthcare services. Novacare CEO Highlights Patient-Centred Vision Hans Kedzierski, Director and CEO of Novacare, said the organisation’s ambition is to build a healthcare environment where clinical standards, workflows and patient experience operate together. He said 10Pearls was selected because of its understanding of hospital operations alongside its technology expertise. The partnership therefore extends beyond the implementation of individual software solutions and is intended to support the broader transformation of Novacare’s hospital operations. 10Pearls Sees Partnership As Healthcare Innovation Opportunity Zeeshan Aftab, Co-founder of 10Pearls, said the company was proud to partner with Novacare as it develops an ambitious healthcare venture in the region. He highlighted the alignment between Novacare’s technology-enabled healthcare vision and 10Pearls’ focus on purposeful innovation. The companies said technology should complement clinical excellence while improving patient outcomes and care delivery without compromising safety, privacy or regulatory compliance. The partnership represents another step toward integrating AI, cloud technology, data infrastructure and digital systems into Pakistan’s healthcare sector. 10Pearls And Novacare Partnership Could Accelerate Digital Healthcare The strategic collaboration brings together healthcare expertise and digital engineering capabilities with the goal of creating a more connected and technology-enabled hospital environment. As Novacare develops its healthcare network and flagship Islamabad facility, the partnership with 10Pearls is expected to support electronic health records, systems interoperability, AI initiatives, cloud solutions, data analytics and operational transformation. The broader significance of the agreement lies in its potential to demonstrate how technology can be integrated into healthcare delivery while keeping clinical quality, patient experience and safety at the centre of digital transformation. About 10Pearls10Pearls is an award-winning, AI-Native digital engineering partner with 1,400+ experts across four continents. 10Pearls helps healthcare organizations design, build, and scale secure, compliant digital solutions that support clinical operations, patient experience, and regulatory readiness — from AI and automation to cloud modernization and data infrastructure. 10Pearls’ healthcare clients span hospital networks, health systems, and healthcare technology innovators, alongside Global 2000 enterprises and high-growth companies across financial services, energy, telecommunications, and industrial sectors. Headquartered in the Washington, D.C. metro area, 10Pearls operates consulting, product engineering, and software development centers across North America, Latin America, Europe, the Middle East, and Asia. To learn more, visit www.10pearls.com About NovacareNovacare is developing a world-class, hub & spoke healthcare network across Pakistan, to enhance years of quality life within families & communities, and to create an unrivaled professional environment for the next generation of world-leading Pakistani healthcare practitioners. Its flagship facility, Novacare Hospital Islamabad, is a 250-bed multispecialty hospital designed to deliver internationally accredited, digitally advanced care. For more details, visit www.novacare.health ContactsSakina TahirAssociate Director Marketingsakina.tahir@10pearls.com

Daraz Pakistan Marks the Spirit of Independence with 8.8 Deals of Up to 80% and Exciting Shop & Win Prizes
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Daraz Pakistan Marks the Spirit of Independence with 8.8 Deals of Up to 80% and Exciting Shop & Win Prizes

Daraz Pakistan has announced its 8.8 Azadi Sale, offering discounts of up to 80%, payment savings of up to 30%, and exclusive prizes as part of its Independence Day shopping campaign running from August 7 to August 14, 2026. The campaign will go live at 8:00 PM on August 7 under the theme “Pakistan Ke Liye Sab Kuch,” featuring deals across electronics, fashion, groceries, beauty products, home appliances and everyday essentials. Brand Rush Hour to Feature 100+ Brands One of the campaign’s biggest attractions will be Brand Rush Hour, where more than 100 brands will offer flat discounts of up to 65% for a limited six-hour window from 8:00 PM to 2:00 AM on selected Fridays, Sundays and Wednesdays. Participating brands include Audionic, Westpoint, Anker, Junaid Jamshed, Zellbury, Al-Fatah, Carrefour, Protein Factory and Sereno Life, allowing customers to shop directly from official brand stores at discounted prices. Mega Deals and Flash Sales Across Categories Beyond Brand Rush Hour, customers can take advantage of several promotional offers throughout the campaign. Mega Deals and Flash Sales will offer discounts of up to 80%, while Hot Deals will provide savings of up to 75%. Selected promotional offers will feature discounts of up to 50%, and Daraz Coins can unlock additional savings of up to 60% on eligible products. Campaign vouchers will also be available, offering discounts of up to 14%, with savings reaching PKR 10,000 during selected Rush Hour periods and on Independence Day. Customers placing larger orders can receive discounts of up to PKR 6,500, while category-specific vouchers will provide additional savings of up to 12%. Discounts Across Multiple Shopping Categories The campaign includes category-wide discounts across Daraz’s marketplace, including: The offers cover thousands of products from leading local and international brands. Shop & Win Campaign Offers Major Prizes Customers shopping from participating brand stores will also have the opportunity to enter Shop & Win promotions throughout the campaign. The largest activation, sponsored by Vatika, includes prizes such as: Additional participating brands will also offer a variety of prizes during the sale period. Bank and Wallet Discounts Available Daraz has partnered with several financial institutions to provide payment discounts of up to 30% through eligible cards and digital wallets. Participating partners include: Offer availability will vary depending on the payment partner, card type, transaction value and promotional period. Leading Brands Join the Campaign The campaign will feature products from major brands including Samsung, Haier, Infinix, Apple, Pepsi, Dettol, PediaSure and Vatika, alongside thousands of sellers across the Daraz marketplace. According to a Daraz Pakistan spokesperson, the campaign has been designed to help customers celebrate Independence Day by combining significant discounts, limited-time brand offers, payment savings and reward opportunities. Customers can browse Mega Deals, Flash Sales, Brand Rush Hours, Bank Rush Hours, Daraz Coins offers and Shop & Win promotions through the Daraz app and website from August 7 to August 14, 2026.

UBL Strengthens Its Leadership In Investment Banking With Seven Prestigious International Awards In 2026
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UBL Strengthens Its Leadership In Investment Banking With Seven Prestigious International Awards In 2026

UBL Earns Seven Global Awards for Excellence in Investment Banking United Bank Limited (UBL) has strengthened its position as one of Pakistan’s leading financial institutions after securing seven prestigious international awards since January 2026. The recognition highlights the bank’s continued focus on excellence, innovation and client-centric financial solutions across investment banking, Islamic finance, sustainable financing and syndicated lending. The accolades come from some of the world’s most respected financial award platforms, reflecting UBL’s strong performance in executing complex transactions and supporting Pakistan’s evolving financial sector. UBL Recognised Across Multiple International Award Platforms Among UBL’s most significant achievements is being named Pakistan’s Best Investment Bank for Debt Capital Markets (DCM) at the Euromoney Awards for Excellence 2026. The bank also received two honours at the Euromoney Islamic Finance Awards 2026: These awards recognise UBL’s expertise in structuring innovative financing solutions while supporting the growth of Islamic finance in Pakistan. Recognition for Sustainable Finance and Corporate Banking UBL’s leadership in corporate and investment banking was further acknowledged through several additional international awards in 2026, including: These recognitions reflect the bank’s ability to deliver financing solutions across key sectors while supporting sustainable infrastructure, corporate growth and capital market development. Commitment to Innovation and Economic Growth UBL said the awards reaffirm its commitment to delivering innovative financial solutions, strengthening Pakistan’s capital markets and creating long-term value for clients and stakeholders. The bank noted that the recognition also highlights its ability to execute landmark transactions that contribute to Pakistan’s economic development while meeting the evolving financing needs of businesses and investors. Looking Ahead UBL expressed gratitude to its valued clients, business partners and employees for their continued trust and support in achieving this milestone. The bank reaffirmed its commitment to setting new standards in investment banking and continuing to drive innovation across Pakistan’s financial sector through client-focused and sustainable financial solutions.

BingX Appoints Kevin Lee as Chief Strategy Officer to Drive Multi-Asset Growth **BingX** has appointed **Kevin Lee** as its new Chief Strategy Officer (CSO), reinforcing the cryptocurrency exchange's strategy to expand beyond crypto trading into a unified multi-asset investment platform. The appointment comes as BingX accelerates its transformation into a platform that combines digital assets and traditional financial markets, enabling users to discover and trade a wider range of investment opportunities through an AI-powered ecosystem. Kevin Lee to Lead Long-Term Strategy As Chief Strategy Officer, Kevin Lee will oversee BingX's long-term strategic direction, focusing on platform innovation, business growth, and ecosystem expansion. His responsibilities will include aligning product development with evolving market trends and user behaviour while supporting the company's vision of creating a seamless multi-asset trading experience. BingX said the appointment reflects its commitment to building a user-centric platform that allows investors to access opportunities across both cryptocurrency and traditional financial markets through a single interface. Industry Veteran Brings More Than Two Decades of Experience Kevin Lee joins BingX with more than **20 years of experience** in institutional finance, financial technology, electronic trading, and digital assets. Since entering the cryptocurrency industry in 2013, he has held senior leadership positions at several digital asset companies, contributing to institutional adoption, market development, and business expansion. Before moving into the digital asset sector, Lee worked at major global financial institutions including **JPMorgan Chase**, **Macquarie Group**, and **BNP Paribas**, where he specialised in electronic trading, algorithmic execution, market structure, and financial technology across the Asia-Pacific region. BingX Expands Beyond Cryptocurrency The company said it is positioning itself as more than a crypto-native exchange by developing a platform that integrates multiple asset classes into one trading ecosystem. According to BingX, growing convergence between digital assets and traditional finance has changed investor expectations, with users increasingly seeking a single platform that offers broader market access alongside intelligent trading tools. Kevin Lee said future trading platforms will be defined not only by access to more asset classes but also by how easily users can identify and respond to market opportunities. He added that BingX aims to build an intelligent ecosystem where users can discover, access, and stay connected to opportunities across global financial markets. AI and Multi-Asset Strategy at the Core BingX said its long-term strategy centres on combining artificial intelligence, broader market access, and user-focused technology to simplify trading across multiple financial markets. The company believes integrating AI-driven insights with multi-asset capabilities will help investors make faster and more informed decisions while improving the overall trading experience. The appointment of a dedicated Chief Strategy Officer is expected to support the company's next phase of growth as competition intensifies across the global digital asset industry. About BingX Founded in **2018**, BingX has grown into one of the world's leading cryptocurrency exchanges and Web3-AI companies, serving more than **40 million users** globally. The platform offers a range of products, including: * Futures trading * Spot trading * Copy trading * Traditional finance (TradFi) investment products * AI-powered trading tools BingX is also ranked among the world's leading crypto derivatives exchanges and has become widely recognised for its copy trading services. The company has expanded its global brand presence through major sports partnerships, serving as the principal partner of **Chelsea FC** since 2024 and becoming the first official cryptocurrency exchange partner of **Scuderia Ferrari HP** in 2026. **Focus Keyword:** BingX Chief Strategy Officer **SEO Optimized Keywords:** BingX Chief Strategy Officer, Kevin Lee BingX, BingX crypto exchange, BingX Web3 AI, multi-asset trading platform, cryptocurrency exchange, AI trading platform, crypto trading, digital assets, TradFi, BingX expansion, Kevin Lee CSO, Web3 company **Meta Description:** BingX has appointed Kevin Lee as Chief Strategy Officer to lead its multi-asset growth strategy, platform innovation, and global expansion as the crypto exchange broadens its AI-powered trading ecosystem.
Tech

BingX Appoints Kevin Lee as Chief Strategy Officer to Drive Multi-Asset Growth

BingX has appointed Kevin Lee as its new Chief Strategy Officer (CSO), reinforcing the cryptocurrency exchange’s strategy to expand beyond crypto trading into a unified multi-asset investment platform. The appointment comes as BingX accelerates its transformation into a platform that combines digital assets and traditional financial markets, enabling users to discover and trade a wider range of investment opportunities through an AI-powered ecosystem. Kevin Lee to Lead Long-Term Strategy As Chief Strategy Officer, Kevin Lee will oversee BingX’s long-term strategic direction, focusing on platform innovation, business growth, and ecosystem expansion. His responsibilities will include aligning product development with evolving market trends and user behaviour while supporting the company’s vision of creating a seamless multi-asset trading experience. BingX said the appointment reflects its commitment to building a user-centric platform that allows investors to access opportunities across both cryptocurrency and traditional financial markets through a single interface. Industry Veteran Brings More Than Two Decades of Experience Kevin Lee joins BingX with more than 20 years of experience in institutional finance, financial technology, electronic trading, and digital assets. Since entering the cryptocurrency industry in 2013, he has held senior leadership positions at several digital asset companies, contributing to institutional adoption, market development, and business expansion. Before moving into the digital asset sector, Lee worked at major global financial institutions including JPMorgan Chase, Macquarie Group, and BNP Paribas, where he specialised in electronic trading, algorithmic execution, market structure, and financial technology across the Asia-Pacific region. BingX Expands Beyond Cryptocurrency The company said it is positioning itself as more than a crypto-native exchange by developing a platform that integrates multiple asset classes into one trading ecosystem. According to BingX, growing convergence between digital assets and traditional finance has changed investor expectations, with users increasingly seeking a single platform that offers broader market access alongside intelligent trading tools. Kevin Lee said future trading platforms will be defined not only by access to more asset classes but also by how easily users can identify and respond to market opportunities. He added that BingX aims to build an intelligent ecosystem where users can discover, access, and stay connected to opportunities across global financial markets. AI and Multi-Asset Strategy at the Core BingX said its long-term strategy centres on combining artificial intelligence, broader market access, and user-focused technology to simplify trading across multiple financial markets. The company believes integrating AI-driven insights with multi-asset capabilities will help investors make faster and more informed decisions while improving the overall trading experience. The appointment of a dedicated Chief Strategy Officer is expected to support the company’s next phase of growth as competition intensifies across the global digital asset industry. About BingX Founded in 2018, BingX has grown into one of the world’s leading cryptocurrency exchanges and Web3-AI companies, serving more than 40 million users globally. The platform offers a range of products, including: BingX is also ranked among the world’s leading crypto derivatives exchanges and has become widely recognised for its copy trading services. The company has expanded its global brand presence through major sports partnerships, serving as the principal partner of Chelsea FC since 2024 and becoming the first official cryptocurrency exchange partner of Scuderia Ferrari HP in 2026.

Bitget Wallet Card Turns Cashback Into Bitcoin, Gold and Tokenized Stocks
Business

Bitget Wallet Card Turns Cashback Into Bitcoin, Gold and Tokenized Stocks

With Assetback, the Bitget Wallet Card now returns rewards as Bitcoin, gold, or tokenized stocks, turning everyday spending into portfolio-building. New Cashback Feature Rewards Users With Bitcoin, Gold And Tokenized Stocks Bitget Wallet, a self-custodial cryptocurrency wallet serving more than 100 million users worldwide, has introduced Assetback, a new cashback programme that allows users to earn investment assets instead of traditional cash rewards. The initiative transforms the Bitget Wallet Card into a payment solution that automatically builds an investment portfolio with every eligible purchase. Users can choose to receive cashback in Bitcoin, tokenised gold (XAUT), tokenised US stocks and ETFs—including NVIDIA, Tesla, Google and the S&P 500—through xStocks, or opt for stablecoins instead. The Bitget Wallet Card is available in more than 50 markets and is accepted globally through Visa and Mastercard networks. Assetback Replaces Traditional Cashback Model Bitget Wallet said the programme is designed to modernise conventional card rewards, which have traditionally relied on cashback, airline miles or retail loyalty points. Instead of receiving fiat currency that may be spent immediately, users automatically accumulate their selected investment asset without requiring a brokerage account, investment application or any additional action during checkout. Eligible users can earn up to 3% asset cashback, allowing routine spending to contribute towards long-term wealth creation through gradual asset accumulation. Feature Expands Access To Global Investment Assets The company said Assetback introduces dollar-cost averaging into everyday spending by converting eligible rewards into fractional holdings of investment assets. Beyond cryptocurrencies, the programme also expands access to tokenised real-world assets, enabling users in markets where investing in US equities is expensive or restricted to gain exposure through their everyday purchases. The initiative aims to make assets such as Bitcoin, gold and tokenised US stocks more accessible to a wider global audience. Crypto Card Usage Continues To Accelerate According to Bitget Wallet, crypto card payment volumes across the industry reached US$656 million in May 2026, more than doubling from US$271 million during the same month a year earlier. Cumulative sector transaction volume has now exceeded US$7.8 billion. The company also reported that spending through the Bitget Wallet Card nearly tripled during the first half of 2026, while user transaction frequency and purchase behaviour increasingly resemble those of traditional payment cards. Bitget Wallet believes rewarding users with investment assets could further encourage the everyday use of crypto wallets by bridging the gap between holding digital assets and using them for daily payments. Global Rollout Begins In August Assetback will become available globally from August 1, 2026. Bitget Wallet said the programme forms part of its broader Onchain Payments Matrix, which integrates blockchains, stablecoin issuers, liquidity providers, banks, card networks and merchants into a unified payment ecosystem. The company offers a self-custodial payment platform featuring crypto cards, QR payments, bank transfers, local fiat on-ramps and off-ramps, earning products and access to more than one million crypto and tokenised real-world assets across more than 130 blockchains. About Bitget Wallet Bitget Wallet is a self-custodial crypto wallet built for everyday finance, trusted by over 100 million people to save, send, and spend digital dollars, and access global markets. It brings together stablecoin payments, Visa and Mastercard crypto cards, local buying and cash-out options, support for more than 100 fiat currencies, earning products, and access to more than 1 million crypto and tokenized real-world assets across 130+ blockchains in one account. Users retain full ownership of their assets, protected by hardware-backed key security, independent security audits, real-time risk monitoring, and a $300 million user protection fund. For more information, visit web3.bitget.com . X | Telegram | LinkedIn | YouTube | Instagram | TikTok | Facebook For media inquiries, contact media.web3@bitget.com Disclaimer: For informational purposes only. Cryptocurrencies are subject to high market risk and volatility. No profit is guaranteed. You are strongly advised to conduct own research before investing at your own discretion. Nothing on this page shall be construed as financial advice or solicitation. Past performance does not indicate future results. About xStocks xStocks is the industry benchmark for tokenized equities, bringing publicly listed U.S. stocks and ETFs onchain through fully collateralized, 1:1-backed tokens. Powered by Payward’s digital asset infrastructure, xStocks provides exposure to traditional equities on blockchain FOR IMMEDIATE RELEASE infrastructure, expanding access to U.S. capital markets with extended availability, global reach, and seamless digital-native settlement. Designed for interoperability, xStocks move seamlessly between centralized exchanges, self-custodied wallets, and onchain applications, unlocking new utility across trading, collateralization, and decentralized finance. Since launching in June 2025, xStocks is powering billions of dollars in transaction volume across multiple blockchain ecosystems and anchors a rapidly expanding global network shaping the future of tokenized markets. For more information, visit https://xstocks.fi Terms apply. See the Kraken Terms of Service at kraken.com/legal/disclosures to determine which legal entity you face, based on where you live. xStocks are issued by Backed Assets (JE) Limited (a Jersey private limited company) and offered to eligible Kraken customers via Payward Digital Solutions Ltd. (“PDSL”), a company licensed to conduct digital asset business by the Bermuda Monetary Authority. xStocks are not nor will be registered with any local securities regulators. Not available in the U.S. or to U.S. persons. Geo restrictions apply. Read Kraken’s xStocks Risk Disclosure at kraken.com/legal/xstocks as well as the Base Prospectus and related Final Terms for xStocks at https://assets.backed.fi/legal-documentation to learn more.

Groundbreaking Ceremony Held for Pakistan's Tallest Building in Karachi
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Groundbreaking Ceremony Held for Pakistan’s Tallest Building in Karachi

KARACHI (July 25, 2016): Burj Quaid (Private) Limited has officially performed the groundbreaking ceremony for Pakistan’s tallest building, located in DHA City Karachi. This state-of-the-art development features twin towers designed to offer a comprehensive residential, commercial, and recreational lifestyle, fully aligned with the premium standards of DHA City. The complex will house a world-class shopping mall, a five-star hotel, luxury residences, and a modern Business & Communication Hub. A prestigious ceremony was hosted at the DHA Karachi Golf Club to formally announce the 941-foot-tall landmark. Approved by the Civil Aviation Authority (CAA), the 82-story project will hold the title of Pakistan’s tallest building upon completion. Construction work is set to commence shortly, with a target completion timeframe of six years. Economic Impact and Job Opportunities Symbol of National Progress: This project is far more than a skyscraper—it represents an emerging Pakistan, renewed national confidence, and a new era of investment. It aims to connect Pakistan with the global business community, paving the way for new trade partnerships and economic stability. Employment Generation: The development will create thousands of direct and indirect jobs across construction, retail, hospitality, and allied industries. Furthermore, it is expected to boost local and foreign direct investment, unlocking new avenues for international business. Connectivity and Future Vision The recently operationalized Shahrah-e-Bhutto has significantly reduced travel time from Clifton to DHA City Karachi, greatly boosting its investment appeal. The arrival of such an iconic project into the smart, sustainable, and future-oriented ecosystem of DHA City Karachi is a highly welcome milestone.

Xenith PR Partners With IoBM To Bridge Pakistan’s Corporate Communications Gap
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Xenith PR Partners With IoBM To Bridge Pakistan’s Corporate Communications Gap

Pakistan’s corporate communications industry is set to receive a major boost as Xenith PR has entered into a strategic partnership with the Institute of Business Management (IoBM) to launch a three-month Certificate in Strategic Communications & Digital Media. The programme is designed to equip students and working professionals with practical, industry-focused skills needed to succeed in today’s rapidly evolving corporate environment. Xenith PR And IoBM Launch Industry-Focused Certification Program The certificate course builds on Xenith PR’s successful collaboration with Greenwich University last year, where the agency introduced a diploma programme aimed at providing professionals with practical communications expertise beyond traditional academic curricula. Through its new partnership with IoBM, Xenith PR aims to extend the same industry-driven learning experience to a wider group of students and professionals seeking careers in corporate communications, public relations, digital media, and brand management. Focus On Practical Corporate Communications Skills Speaking about the initiative, Raheel Nabi, Director and Chief Executive of Xenith PR, said the programme reflects the agency’s commitment to integrating real-world industry knowledge into academic learning. He stated that the partnership with IoBM is intended to bridge the gap between classroom education and boardroom execution by equipping participants with practical tools, techniques, and the agile mindset required to thrive in Pakistan’s evolving corporate landscape. The three-month certification programme will be delivered through six intensive modules based on Xenith PR’s three decades of experience in Corporate Communications. Curriculum Covers PR, Digital Media And AI Participants completing the programme will gain hands-on knowledge across key areas of strategic communications, including: According to Xenith PR, the curriculum has been designed to provide practical expertise that would typically require years of on-the-job experience, helping graduates become job-ready from the outset. IoBM Highlights Industry-Relevant Learning Speaking at the Memorandum of Understanding (MoU) signing ceremony, Nabhan Shah Karim, Head of the Department for Marketing & Communications at IoBM, emphasized the growing importance of specialised, skills-based education in corporate communications. He said that success in today’s communications industry depends on concise, practical, and cutting-edge learning programmes. Through the partnership, IoBM aims to help students begin building their careers while still in the classroom, preparing them for future leadership roles. Enrollment Opens In September 2026 The collaboration reflects the shared vision of Xenith PR and IoBM to modernize professional education by replacing traditional rote learning with practical, industry-oriented training. Enrollment for the Certificate in Strategic Communications & Digital Media will open on September 23, 2026, while classes are scheduled to begin later in September 2026 at IoBM’s Karachi campus.

Sarsabz Unveils 'Dil Se Dekho Sarsabz Pakistan' Campaign Ahead of Independence Day
Pakistan

Sarsabz Unveils ‘Dil Se Dekho Sarsabz Pakistan’ Campaign Ahead of Independence Day

Fatima Fertilizer’s Sarsabz Invites Pakistanis to Share Stories of Their Hometowns LAHORE, July 20, 2026: Ahead of Pakistan’s Independence Day celebrations, Sarsabz, the flagship brand of Fatima Fertilizer, has launched its nationwide digital campaign, “Dil Se Dekho Sarsabz Pakistan,” encouraging citizens to celebrate the country’s culture, diversity, and local heritage by sharing authentic stories from their hometowns. The campaign is built around the idea that Pakistan’s greatest strength lies in its people. It aims to showcase the nation’s rich traditions, breathtaking landscapes, vibrant communities, and cultural diversity through user-generated video content. Campaign Encourages Pakistanis to Showcase Their Hometowns As part of the initiative, participants are invited to create and share a short video highlighting what makes their hometown special. Entries can feature local culture, traditions, cuisine, landmarks, natural beauty, hidden gems, or inspiring stories that reflect the unique identity of their communities. The campaign emphasizes that while every region has its own story, together they represent the shared spirit that unites Pakistan. How to Participate To enter the “Dil Se Dekho Sarsabz Pakistan” campaign, participants must: The deadline for submitting entries is August 14, 2026. Grand and Weekly Prizes Up for Grabs The campaign offers participants the opportunity to win exciting grand prizes, while weekly winners will also receive special rewards throughout the competition. According to Sarsabz, the initiative aims to recognize the most creative and inspiring stories from across Pakistan, highlighting the country’s people, culture, traditions, food, scenic locations, and local heritage. Sarsabz Highlights Pakistan’s Diversity Speaking about the campaign, Ms. Rabel Sadozai, Director Marketing & Sales at Fatima Fertilizer, said Pakistan is a nation filled with inspiring stories waiting to be shared. She said the campaign seeks to encourage people to celebrate the places they proudly call home while showcasing the beauty, resilience, and diversity that define the country. According to her, every city, town, and village has something unique to offer, and the campaign provides a platform for Pakistanis to share those stories with the nation. She added that the initiative reflects the belief that Pakistan flourishes through the strength, pride, and spirit of its people. Celebrating Independence Day Through Local Stories Sarsabz has invited Pakistanis from every province, city, town, and village to participate in the campaign and present the Pakistan they know best. The company believes the country’s most inspiring stories are those experienced and shared “Dil Se”, encouraging citizens to celebrate their communities while strengthening a shared sense of national pride ahead of Independence Day.

BingX Accelerates Multi-Asset Expansion with Strong Q2 Growth
Tech

BingX Accelerates Multi-Asset Expansion with Strong Q2 Growth

BingX Reports Strong Q2 2026 Growth as Multi-Asset Trading Gains Momentum Pakistan, July 16, 2026: BingX, a leading cryptocurrency exchange and Web3-AI company, has released its BingX Q2 2026 business review, highlighting significant growth in traditional financial (TradFi) trading, new product launches, and continued investment in its multi-asset trading ecosystem. The company said the second quarter marked a major milestone in its strategy to integrate traditional financial markets with digital assets through a single trading platform. TradFi Trading Volumes Record Strong Growth BingX reported robust growth in its TradFi offering during Q2, with more than 120 trading pairs now available across its platform. Daily trading volume in BingX TradFi Stocks surged by more than 700% over a five-day period, driven by growing investor interest in globally recognized companies including SpaceX, NVIDIA, and Samsung. According to the company, cumulative stock trading volume exceeded $2.7 billion, while stock index trading volume surpassed $8 billion during the past two months. The exchange said the performance reinforces its position as a unified multi-asset platform where users can trade stocks, forex, indices, commodities, and cryptocurrencies through a single account. Growing interest in private-market investment products, including SpaceX Pre-IPO perpetual futures and the OpenAI Pre-IPO Airdrop, also contributed to the expansion of BingX’s TradFi ecosystem. EventX Expands Beyond Traditional Markets During the quarter, BingX introduced EventX, a new contracts feature that enables users to trade on the outcomes of real-world events. The company said the product expands its multi-asset ecosystem beyond conventional financial markets by allowing traders to participate in event-based markets. The platform currently offers more than 200 event markets, providing users with additional trading opportunities across a broader range of market events. BingX Card Enhances Crypto Spending BingX also launched the BingX Card, extending the practical use of digital assets beyond trading. Powered by Wirex, the card enables users to spend cryptocurrencies, withdraw funds, and earn rewards directly from their crypto holdings without manually converting assets into fiat currency. According to the company, the BingX Card has already attracted more than 10,000 reservations, reflecting strong user interest in crypto payment solutions. Trading Platform Receives Institutional-Grade Upgrade To support its expanding user base, BingX continued investing in its trading infrastructure throughout Q2. The company introduced Ultra TradingView, an advanced trading interface that delivers institutional-grade charting, market analysis, and execution tools for professional and experienced traders. The upgrade is designed to improve the trading experience across BingX’s growing range of traditional and digital asset offerings. Company Focused on Unified Multi-Asset Platform Commenting on the company’s progress, Pablo Monti, Brand Spokesperson at BingX, said the distinction between traditional finance and digital assets continues to narrow. “The boundaries between traditional finance and digital assets continue to disappear. Our focus is no longer simply expanding product offerings, but building a unified platform where users can seamlessly access every major asset class through one account and one trading experience. The progress we achieved in Q2 demonstrates that this vision is increasingly resonating with users worldwide.” About BingX Founded in 2018, BingX serves more than 40 million users worldwide and ranks among the world’s leading cryptocurrency derivatives exchanges. The platform offers a wide range of AI-powered financial products and services, including futures trading, spot trading, copy trading, and TradFi products designed to meet the needs of both retail and professional investors. BingX has served as the Principal Partner of Chelsea FC since 2024 and became the official cryptocurrency exchange partner of Scuderia Ferrari HP in 2026, further strengthening its global brand presence. The company’s latest quarterly results underscore its continued focus on expanding multi-asset investing, enhancing trading technology, and bridging the gap between traditional financial markets and the digital asset economy.

PMEX Launches Deliverable Yellow Maize Futures Contract to Modernise Commodity Trading
Pakistan

PMEX Launches Deliverable Yellow Maize Futures Contract to Modernise Commodity Trading

PMEX Launches Deliverable Yellow Maize Futures Contract to Enhance Price Discovery Karachi: Pakistan Mercantile Exchange Limited (PMEX), the country’s only licensed commodity futures exchange, has launched the PMEX Yellow Maize Futures Contract, introducing a regulated, exchange-based platform for trading, price discovery, and physical delivery of yellow maize. The initiative marks an important step in modernising Pakistan’s agricultural commodity markets by providing farmers, traders, processors, exporters, and other stakeholders with a transparent and standardized mechanism for buying and selling yellow maize. Regulated Platform for the Maize Value Chain The Deliverable Yellow Maize Futures Contract enables a wide range of market participants—including farmers, traders, commission agents, feed manufacturers, processors, exporters, and brokers—to trade yellow maize through standardized futures contracts. The contracts are backed by approved delivery centres and quality certification, ensuring transparency, consistency, and confidence throughout the trading and settlement process. PMEX said the exchange-based model is designed to improve market efficiency while reducing the risks associated with informal trading practices. Improving Price Discovery and Market Efficiency Yellow maize is one of Pakistan’s most important agricultural commodities, serving as a key input for the poultry, livestock, animal feed, starch, and food processing industries. Despite its economic significance, maize trading has traditionally relied on fragmented pricing information and informal market channels, exposing buyers and sellers to price volatility and limited transparency. The PMEX Yellow Maize Futures Contract addresses these challenges by offering transparent price discovery, standardized quality specifications, physical delivery through approved facilities, and efficient settlement under a regulated framework. Strong Initial Market Interest PMEX said the contract has received encouraging participation since trading commenced, indicating growing interest among market participants in exchange-traded agricultural commodities. The exchange believes the new contract will strengthen confidence across the maize value chain by providing an efficient platform for hedging price risks and improving market transparency. PMEX to Hold Roadshows Across Maize-Producing Regions To promote adoption of the new futures contract, PMEX will conduct targeted awareness roadshows across Pakistan’s major maize-producing and trading regions. The outreach campaign will begin in Pakpattan and will engage farmers, traders, processors, and other stakeholders to explain the trading process, delivery mechanism, and risk management benefits offered by the Deliverable Yellow Maize Futures Contract. The initiative aims to increase awareness of regulated commodity trading and encourage broader participation in Pakistan’s agricultural futures market. PMEX CEO Highlights Benefits Commenting on the launch, Khurram Zafar, Chief Executive Officer of PMEX, said the Deliverable Yellow Maize Futures Contract represents a significant milestone in the development of Pakistan’s agricultural markets. “The launch of Deliverable Yellow Maize Futures Contract is an important step towards building a modern agricultural market. It provides participants with a transparent mechanism for price discovery, risk management and delivery, while supporting greater confidence across the maize value chain.” Trading Available Through Licensed Brokers PMEX confirmed that the Deliverable Yellow Maize Futures Contract is now available for trading through PMEX-licensed brokerage houses. The exchange expects the contract to support greater transparency, improved market efficiency, and better risk management while contributing to the long-term development of Pakistan’s regulated commodity markets.

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