Small US Retailers Grapple with Black Friday Supply Shortages Amid Trump Tariff Turmoil
As Black Friday shoppers flood stores nationwide, small U.S. retailers are battling severe inventory shortages triggered by President Donald Trump’s escalating tariffs on Chinese imports. The policies, which spiked to 180% threats in April before settling at 20%, have upended supply chains, forcing mom-and-pop businesses to navigate delays, skyrocketing costs, and uncertain sourcing just as the holiday rush peaks.November and December typically generate a third of annual profits for these firms, but this year, chaos reigns. New York-based Loftie, a sleep wellness brand, sources sunrise lamps from China and now holds just 10% of needed stock. Founder Matt Hassett lamented, “It’s been very difficult to prepare. We could’ve made 50% more sales if we had enough inventory.” A late shipment arrives today, but shelves will remain sparse.Similarly, Brooklyn’s Lo & Sons, purveyors of travel bags, scouted factories in India and Cambodia but returned to China amid higher alternative costs. CEO Derek Lo said, “The uncertainty prevented us from placing purchase orders. Now we’re sitting on lower-than-ideal inventory.”Analytics firm RapidRatings reports small retailers (assets under $50 million) saw margins plummet to -20.7%, with 36% at bankruptcy risk—triple that of giants like Walmart. Executive Chairman James Gellert noted, “For the first time since the pandemic, average profit has dipped into negative territory, disproportionately impacting smaller companies.”Some, like jewelry brand Haus of Brilliance, shifted to Thailand and the U.S., but CEO Monil Kothari warns of lingering shortages into 2026. With early over-orders risking unsold stock and job cuts looming, experts urge policy clarity to avert a retail reckoning. Black Friday foot traffic surges, but for small sellers, the real bargain is survival.









