After Harry Potter Setback, Netflix Doubles Down on Building Original Franchises
Netflix failed in its ambitious attempt to acquire Warner Bros Discovery’s studio and HBO in a record $72 billion offer, which would have given it access to the Harry Potter franchise and Game of Thrones. The streaming giant is now accelerating efforts to develop its own enduring content franchises. Read More: https://theboardroompk.com/pakistanis-favourite-tea-producer-kenya-loses-8-million-weekly-in-tea-trade-due-to-middle-east-shipping-crisis/ Youthful Catalog Limits Deep IP Unlike legacy studios such as Warner Bros, Disney, and Universal with over a century of stories, Netflix’s library spans roughly a dozen years. This relative youth makes building built-in fanbases more challenging. Chief Creative Officer Bela Bajaria stressed the continued focus on creating long-lasting hits: “To me, that’s just continually the goal.” The company is partnering with studios like MGM and Warner Bros to nurture original properties similar to its successes — Stranger Things, Wednesday, and Bridgerton. Mixed Results from Past Bets Netflix has seen strong returns from Shonda Rhimes’ Bridgerton, now in its fifth season with a spinoff and live events. Stranger Things has expanded into stage plays and merchandise, while Extraction spawned sequels. However, the $700 million acquisition of Roald Dahl’s catalog has yet to deliver a major breakout after five years, though a Willy Wonka-inspired reality show is planned for 2026. The $320 million film The Electric State received poor reviews and generated no sequels. Bajaria acknowledged the risks: “A lot of people have big movies that also are IP that don’t work… We’re in the film and TV business, so a lot of things work, a lot of things don’t work.” Focus on Ancillary Revenue Netflix received a $2.8 billion breakup fee from the failed deal. It is now treating its Oscar-winning animated film KPop Demon Hunters as a potential new franchise, with merchandise partnerships, themed meals, and possible sequels and tours. Upcoming projects include a live-action Scooby-Doo series, a Greta Gerwig-directed Narnia film, and an Assassin’s Creed series. Franchises are viewed as lower-risk investments that generate revenue beyond streaming through merchandise and experiences in a crowded media market.









