Xenith PR Partners With IoBM To Bridge Pakistan’s Corporate Communications Gap
Pakistan’s corporate communications industry is set to receive a major boost as Xenith PR has entered into a strategic partnership with the Institute of Business Management (IoBM) to launch a three-month Certificate in Strategic Communications & Digital Media. The programme is designed to equip students and working professionals with practical, industry-focused skills needed to succeed in today’s rapidly evolving corporate environment. Xenith PR And IoBM Launch Industry-Focused Certification Program The certificate course builds on Xenith PR’s successful collaboration with Greenwich University last year, where the agency introduced a diploma programme aimed at providing professionals with practical communications expertise beyond traditional academic curricula. Through its new partnership with IoBM, Xenith PR aims to extend the same industry-driven learning experience to a wider group of students and professionals seeking careers in corporate communications, public relations, digital media, and brand management. Focus On Practical Corporate Communications Skills Speaking about the initiative, Raheel Nabi, Director and Chief Executive of Xenith PR, said the programme reflects the agency’s commitment to integrating real-world industry knowledge into academic learning. He stated that the partnership with IoBM is intended to bridge the gap between classroom education and boardroom execution by equipping participants with practical tools, techniques, and the agile mindset required to thrive in Pakistan’s evolving corporate landscape. The three-month certification programme will be delivered through six intensive modules based on Xenith PR’s three decades of experience in Corporate Communications. Curriculum Covers PR, Digital Media And AI Participants completing the programme will gain hands-on knowledge across key areas of strategic communications, including: According to Xenith PR, the curriculum has been designed to provide practical expertise that would typically require years of on-the-job experience, helping graduates become job-ready from the outset. IoBM Highlights Industry-Relevant Learning Speaking at the Memorandum of Understanding (MoU) signing ceremony, Nabhan Shah Karim, Head of the Department for Marketing & Communications at IoBM, emphasized the growing importance of specialised, skills-based education in corporate communications. He said that success in today’s communications industry depends on concise, practical, and cutting-edge learning programmes. Through the partnership, IoBM aims to help students begin building their careers while still in the classroom, preparing them for future leadership roles. Enrollment Opens In September 2026 The collaboration reflects the shared vision of Xenith PR and IoBM to modernize professional education by replacing traditional rote learning with practical, industry-oriented training. Enrollment for the Certificate in Strategic Communications & Digital Media will open on September 23, 2026, while classes are scheduled to begin later in September 2026 at IoBM’s Karachi campus.