Disney is set to eliminate as many as 1,000 positions in the coming weeks.
Read More: https://theboardroompk.com/govt-borrowing-from-banks-jumps-61-private-sector-left-out/
Many of these cuts will target the company’s marketing department, according to a Wall Street Journal report.
Cost-Cutting Under New Leadership
The plans for these layoffs started before Josh D’Amaro took over as Disney’s chief executive officer in March. D’Amaro’s leadership now oversees a workforce of about 231,000 employees as of the end of fiscal year 2025.
The upcoming reductions represent less than 1% of Disney’s total staff.
Project Imagine to Streamline Marketing
Newly appointed chief marketing officer Asad Ayaz is leading efforts to unite the company’s marketing groups.
This initiative, code-named Project Imagine, aims to reduce expenses across the newly created company-wide marketing organization. Ayaz began overseeing these changes back in January.
Disney has not yet commented officially on the reports. Reuters said it could not independently verify the details shared by the Wall Street Journal. The move comes as Disney continues focusing on efficiency.
Theme parks and experiences division still employ around 80% of the workforce. Analysts see this as part of broader efforts to control costs while maintaining growth in streaming and entertainment.
Observers note that such targeted cuts in marketing could help reallocate resources to core creative and consumer-facing areas.