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Frontier or developing countries consumers are value seekers, not bargain hunters, Dr Zeelaf Munir at Gulfood 2026
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Frontier or developing countries consumers are value seekers, not bargain hunters, Dr Zeelaf Munir at Gulfood 2026

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Karachi, 30 January 2026: Frontier market consumers are far more discerning than they are often perceived to be, said Dr Zeelaf Munir, MD and CEO of English Biscuit Manufacturers (EBM) and Chairperson of the Pakistan Business Council, while speaking at the Gulfood World Economy Summit 2026 in Dubai. Read More: https://theboardroompk.com/energy-and-financial-relief-will-accelerate-industrial-activity-and-exports-president-kati/ Participating in a global panel on the next wave of consumer growth, she highlighted how value-driven consumption, disciplined affordability and trust-based manufacturing are enabling companies in markets such as Pakistan to build export-ready businesses and compete domestic boundaries. The Gulfood World Economy Summit brings together international policymakers, manufacturers and industry leaders to examine how frontier markets will drive future demand in food and consumer categories. Representing Pakistan’s FMCG sector, EBM’s participation focused on how large domestic markets can serve as a launchpad for value-added exports rather than remaining consumption-led economies. Dr Munir noted that frontier markets are increasingly being recognized for their manufacturing scale, compliance with international standards and ability to supply trusted products to regional and global markets. She added that the long-standing perception of frontier markets as low-cost, high-risk destinations is steadily giving way to a new reality, where resilience and standard-compliance define competitiveness. In Pakistan’s case, sustained consumption despite repeated economic pressures is increasingly being seen as a demand signal, highlighting the opportunity to convert local scale into export-oriented manufacturing rather than relying on imports. Drawing on its experience of operating at scale in one of South Asia’s most competitive consumer landscapes, Dr Zeelaf Munir emphasized that affordability in frontier markets is not driven by price alone, but about disciplined portfolio design, operational efficiency, and trust. These fundamentals, when executed consistently, allow brands to compete sustainably both at home and abroad. Speaking at the summit, Dr Zeelaf Munir said, “The biggest misconception about frontier markets is that consumers are driven purely by price. In reality, they make considered choices based on value. It was important to bring Pakistan’s perspective to one of the world’s leading food economy platforms, because our region will drive the next chapter of global consumer growth.” She added, “At EBM, this has meant building products that combine affordability with global standards of quality and safety, principles that are essential not only for domestic leadership, but also for export competitiveness.”Alongside its participation at the summit, EBM also unveiled Piper’s Gold, its luxurious biscuit line in Dubai, reflecting the company’s focus on expanding its portfolio of export-ready, value-added products for international markets. EBM has been a regular participant at Gulfood over 12 years, using the platform to strengthen international partnerships, showcase Pakistani manufacturing capability and expand its global footprint. As global food systems face pressure from climate volatility and shifting consumer expectations, EBM’s export-oriented approach highlights how Pakistani manufacturers can compete through scale, resilience and trust, strengthening both corporate growth and the country’s export presence.

Tragic Shark Attack Claims Life of 13-Year-Old Boy at Brazilian Beach
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Tragic Shark Attack Claims Life of 13-Year-Old Boy at Brazilian Beach

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A tragic shark attack claimed the life of a 13-year-old boy in northeastern Brazil on Thursday, January 29, 2026. The incident occurred at Praia Del Chifre beach in Olinda, Pernambuco state, a popular tourist area known for its beaches. Warning Signs Ignored Amid High-Risk Zone The victim, identified in some reports as Deivson Rocha Dantas, was swimming and playing with friends when the shark struck from behind. Despite prominent warning signs posted due to frequent shark activity in the region, the group entered the water. Severe Injuries Lead to Fatal Blood Loss Witnesses described the attack causing major trauma, reportedly to the thigh. The boy was quickly pulled from the water and rushed to a local hospital in Olinda, but he succumbed to excessive blood loss from his injuries. Pernambuco’s Long History of Shark Incidents According to the State Committee for Monitoring Shark Incidents (CEMIT), Pernambuco has documented 82 shark attacks since 1992, resulting in 27 fatalities. Beaches around Recife and Olinda, including Chifre, carry ongoing warnings and are considered high-risk zones, especially during peak tourist periods. This latest fatality highlights persistent dangers in these coastal waters, where factors like urban runoff and fishing practices have historically contributed to increased shark encounters. Authorities reiterated calls for beachgoers to heed posted advisories and avoid swimming in flagged areas. The incident has drawn renewed attention to shark safety measures in Brazil’s northeastern tourist hotspots.

Saudi Arabia Launches National Privatization Strategy, Targets $64B in Private Investments by 2030
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Saudi Arabia Launches National Privatization Strategy, Targets $64B in Private Investments by 2030

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Saudi Arabia has officially launched the implementation of its National Privatization Strategy, following Cabinet approval in November 2025. The announcement was made by Finance Minister Mohammed bin Abdullah Al-Jadaan, who also chairs the National Center for Privatization & PPP (NCP). Read More: https://theboardroompk.com/energy-and-financial-relief-will-accelerate-industrial-activity-and-exports-president-kati/ Alignment with Vision 2030 Goals The strategy aims to bolster the private sector’s role in sustainable development while allowing the government to concentrate on legislative, supervisory, and regulatory functions. It enhances fiscal sustainability and supports broader economic diversification under Saudi Vision 2030. Ambitious Targets for PPP Expansion Key objectives include signing more than 220 public-private partnership (PPP) contracts by 2030 and attracting over $64 billion (approximately SAR 240 billion) in private-sector capital investments. The plan targets 18 priority sectors to improve infrastructure quality and efficiency. Focus on Jobs, Services, and Economic Impact Implementation is expected to create tens of thousands of high-quality jobs and raise satisfaction levels with public services for residents and visitors. It builds on the foundational Privatization Program launched in 2018, transitioning to active execution. Minister Al-Jadaan emphasized building future-ready infrastructure and delivering world-class public services. The strategy marks a shift toward accelerating private participation in large-scale projects. This move is seen as a pivotal step in reducing government dependency on oil revenues and fostering a more dynamic economy. It opens opportunities for domestic and foreign investors in sectors like transport, health, education, and municipal services. The launch underscores Saudi Arabia’s commitment to structural reforms for long-term prosperity.

Pakistan Australia Mining Cooperation Signals a Strategic Shift in Global Minerals Investment
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Pakistan Australia Mining Cooperation Signals a Strategic Shift in Global Minerals Investment

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Pakistan Australia mining cooperation is emerging as one of the most closely watched developments in South Asia’s resource economy, as growing global demand for copper, gold, and critical minerals pushes international investors to explore new frontiers. In a high-level diplomatic and commercial engagement, Pakistan and Australia have opened discussions on expanding bilateral collaboration in the mining and gemstones sectors—laying the groundwork for long-term investment, technical partnerships, and structured government-to-government cooperation. The talks signal rising international confidence in Pakistan’s mineral potential, particularly as the global energy transition accelerates. Pakistan Australia Mining Cooperation and the Untapped Wealth of the Tethyan Belt During a meeting between Federal Minister for Petroleum Ali Pervaiz Malik and newly appointed Australian High Commissioner Timothy Kane, Pakistan underscored its vast yet underdeveloped mineral reserves. Central to the conversation was the Tethyan Belt, one of the world’s most promising geological zones for copper and gold. Pakistan’s mineral landscape can be understood across three strategic dimensions: First, resource scale, Pakistan hosts large, high-grade mineral deposits that remain underexplored compared to global benchmarks.Second, investment readiness, policy reforms and regulatory improvements are gradually lowering entry barriers for foreign mining firms.Third, strategic relevance, copper and gold are becoming indispensable for renewable energy infrastructure, electric vehicles, and global decarbonization goals. This combination places Pakistan firmly on the radar of Australian mining companies, many of which already operate in resource-rich but complex jurisdictions worldwide. Intergovernmental Agreement: A Game Changer for Pakistan Australia Mining Cooperation One of the most significant proposals emerging from the meeting was the suggestion of an Intergovernmental Agreement (IGA) between Pakistan and Australia. Such an agreement would provide a structured, long-term framework for cooperation, covering investment protection, technology transfer, and regulatory alignment. From a business perspective, an IGA would reduce uncertainty for investors, streamline project execution, and strengthen institutional trust factors critical for capital-intensive mining ventures that span decades rather than years. This move reflects Pakistan’s broader strategy to shift from ad-hoc investments to policy-backed, sustainable mining partnerships. Reko Diq and the Expanding Australian Footprint Australia’s presence in Pakistan’s mining sector is no longer theoretical. Australian companies are already actively involved in the Reko Diq project, one of the world’s largest undeveloped copper-gold deposits. According to the Australian High Commissioner, more firms are now exploring entry into Pakistan’s mining ecosystem. The growing interest is being channeled toward the upcoming Pakistan Minerals Investment Forum (PMIF), where Australian participation is expected to be strong. The forum is shaping up as a pivotal platform to connect global mining capital with Pakistan’s resource opportunities. Pakistan Australia Mining Cooperation in Gemstones: From Informal to Global Value Chains Beyond large-scale mining, both countries also discussed collaboration in the gemstones sector, an area where Pakistan holds enormous but underutilized potential. Currently, much of Pakistan’s gemstone trade operates informally, limiting value addition and export revenues. Formalization supported by Australian expertise could unlock multiple benefits: Knowledge sharing, technical assistance, and training programs are expected to form the backbone of this cooperation. Why Global Demand Is Driving Pakistan Australia Mining Cooperation The timing of this engagement is no coincidence. As the world pivots toward clean energy, demand for copper and gold is accelerating sharply. Copper is essential for power grids, EVs, and renewable infrastructure, while gold continues to play a strategic role in financial stability and high-tech manufacturing. Pakistan’s geology, combined with Australia’s mining expertise, creates a mutually beneficial equation one that could redefine Pakistan’s role in global mineral supply chains. A Strategic Partnership in the Making Minister Ali Pervaiz Malik welcomed Australia’s support, describing the cooperation as both timely and reassuring. He also referenced his recent participation at the International Mining and Resources Conference (IMARC) in Australia, where discussions with major and junior mining firms further strengthened momentum. As both countries reaffirm their commitment, Pakistan Australia mining cooperation appears poised to evolve from dialogue into durable partnership one that could reshape Pakistan’s mining landscape and attract sustained global investment.

Pakistan's FDI Slumps 43.3% in H1 FY26 Amid Widening Trade Deficit
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Pakistan’s FDI Slumps 43.3% in H1 FY26 Amid Widening Trade Deficit

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Pakistan’s economy faces a significant setback as Foreign Direct Investment (FDI) plummeted by 43.3% during the July-December period of fiscal year 2026 (FY26), according to the Finance Division’s Monthly Economic Update and Outlook for January 2026. Read More: https://theboardroompk.com/psx-hits-record-high-of-187000-amid-ffc-stock-split-buzz/ The FDI inflows totaled just $808.1 million, down from $1.424 billion in the same period last year, amid broader challenges including a widened current account deficit and declining exports. Decline in Key Inflows and Sector Impacts The report highlights that China remained the top contributor with $422.9 million, followed by Hong Kong at $163.8 million. However, sectors like communications saw massive outflows of $411.4 million, offsetting gains in power ($470.9 million) and financial services ($401.5 million). Portfolio investments also stayed negative at -$225.1 million, similar to the previous year’s -$221.8 million. Total foreign investment dropped to $207 million from $1.343 billion. In December 2025 alone, FDI turned negative at -$134.7 million, compared to $182.4 million the year before. Mixed Economic Indicators and Outlook Despite the FDI slump, positive signs emerged elsewhere. The stock market surged, with the KSE-100 Index rising 64.2% and market capitalization up 49.9%. Remittances grew 10.6% to $19.7 billion, driven by inflows from Saudi Arabia and the UAE. Inflation eased to 5.6% in December 2025, averaging 5.2% for the half-year, down from 7.2% last year. Large Scale Manufacturing (LSM) expanded by 6%, with strong growth in textiles, apparel, and automobiles. Agriculture showed 2.9% growth in Q1 FY26, aided by higher credit disbursement (up 11.4% to Rs. 1,411.6 billion) and machinery imports (up 21.6%). The current account deficit widened to $1.174 billion from a surplus last year, with exports down 5% and imports up. Goods exports fell to $15.5 billion, while imports rose to $31.3 billion. Fiscal management improved, yielding a 0.8% GDP surplus for July-November FY26, thanks to 7.8% revenue growth and reduced expenditures. The report projects inflation at 5-6% in January and a continued current account deficit, but robust remittances and IT exports may mitigate pressures. Prudent policies and structural reforms are expected to sustain growth momentum.

WhatsApp Launches ‘High-Security Mode’ to Guard Against Targeted Spyware Attacks
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WhatsApp Launches ‘High-Security Mode’ to Guard Against Targeted Spyware Attacks

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In a major move to protect its nearly 3 billion users, WhatsApp has officially unveiled “High-Security Mode,” a specialized setting designed to defend against the world’s most sophisticated digital threats. Read More: https://theboardroompk.com/facebook-parent-company-meta-inks-nuclear-deals-for-6-6-gw-to-power-ai-ambitions/ The feature, announced on Tuesday, is the latest effort by Meta to position its messaging platform as the gold standard for privacy in an era of increasing state-sponsored cyberespionage. By activating this mode, users can severely restrict the types of data their device processes, effectively closing off common “backdoors” used by hackers to deploy “zero-click” spyware. Fortifying the Digital Perimeter The new mode works by disabling several common but vulnerable features, such as link previews and the automatic downloading of certain file attachments. While this slightly reduces the app’s convenience, it provides a crucial layer of protection for high-risk individuals, including journalists, activists, and government officials. WhatsApp head Will Cathcart stated that while the app is already end-to-end encrypted, High-Security Mode is designed specifically to mitigate “complex, targeted attacks” that attempt to compromise the device itself rather than the message transmission. A Response to the Global Spyware Crisis The rollout follows years of legal and technical battles between Meta and private surveillance firms. By offering this feature, WhatsApp is following in the footsteps of Apple’s “Lockdown Mode,” signaling a broader industry trend toward “extreme” security options for the general public. Security experts have lauded the move, noting that as artificial intelligence makes phishing and malware more convincing, giving users a “one-tap” solution to harden their defenses is a vital step in modernizing mobile security for the mass market.

India Cuts EU Car Duties from 110% to 10%; EU Slashes 99.5% duty on Indian Exports
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India Cuts EU Car Duties from 110% to 10%; EU Slashes 99.5% duty on Indian Exports

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After nearly two decades of stalled negotiations, India and the European Union officially finalized a landmark Free Trade Agreement (FTA) on Tuesday. Prime Minister Narendra Modi, alongside European Commission President Ursula von der Leyen, hailed the pact as a transformative milestone that creates a free trade zone for over two billion people. Read More: https://theboardroompk.com/pakistan-qatar-uae-saudi-arabia-turkiye-egypt-jordan-indonesia-join-trumps-board-of-peace/ Described by both leaders as the “mother of all deals,” the agreement is expected to represent roughly 25% of global GDP and one-third of world trade, providing a strategic hedge against growing global economic volatility and shifting alliances. A Strategic Shift in Global Commerce The deal comes at a critical time as both New Delhi and Brussels navigate a turbulent international environment, particularly regarding trade tensions with the United States. By deepening economic integration, the pact seeks to diversify supply chains and reduce reliance on single-market dependencies. Prime Minister Modi noted that the agreement serves as a “global double engine of growth,” signaling to the world that cooperation remains the most effective response to geopolitical challenges. The timing is seen as a decisive move to strengthen the strategic partnership between the world’s second and fourth-largest economies. Immediate Gains and Market Access Under the terms of the agreement, the European Union will eliminate or significantly reduce tariffs on 99.5% of Indian exports, with many duties dropping to zero immediately. This provides a massive boost to India’s labor-intensive sectors, including textiles, leather, and gems. Conversely, India will open its guarded market by slashing tariffs on European machinery, chemicals, and automobiles. Notably, import duties on European cars will be reduced from 110% to just 10% over five years, while tariffs on wines and spirits will also see significant cuts, marking the most substantial market opening India has ever offered a trading partner.

Balochistan Targets Illegal Chromite Extraction: 47 Illegal Chromite Mines Shut in Pishin
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Balochistan Targets Illegal Chromite Extraction: 47 Illegal Chromite Mines Shut in Pishin

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Balochistan authorities have intensified efforts against illegal mining, sealing 47 unauthorized chromite mines in Pishin district through a joint operation. The crackdown was announced by Chief Minister Mir Sarfraz Bugti on January 23, 2026, underscoring the provincial government’s firm stance on protecting mineral resources. Read More: https://theboardroompk.com/china-keeps-low-profile-at-davos-to-seek-western-investment-amid-slowdown/ Crackdown on Illegal Operations The operation, conducted by the district administration in collaboration with law enforcement agencies, targeted illegal chromite extraction sites in Pishin. Chief Minister Bugti described these activities as detrimental, stating they damage both national and provincial treasuries while posing serious challenges to law enforcement. He emphasized that mineral resources belong to the people of Balochistan collectively and that no illegal exploitation would be tolerated under any circumstances. Broader Policy and Revenue Concerns Bugti highlighted that illegal mining has severely limited provincial earnings from the mines and minerals sector, with annual revenue falling below Rs 10 billion despite Balochistan’s rich deposits. This deprives the province of rightful income and local communities of their legitimate benefits. The Chief Minister announced plans for a comprehensive new policy to eradicate illegal mining entirely, reform the sector for transparency, meet legal standards, attract investment, boost revenue significantly, and ensure direct advantages for local populations. He vowed strict action against all illegal elements involved. The move reflects ongoing provincial efforts to enforce rule of law in the resource-rich region and curb smuggling and unregulated extraction. (Word count: 298) Balochistan Chief Minister Mir Sarfraz Bugti has declared zero tolerance for illegal mining, revealing that 47 chromite mines operating unlawfully in Pishin district have been closed following a coordinated enforcement drive. The announcement came on January 23, 2026, as part of broader measures to safeguard provincial assets. Enforcement Action and Official Stance A joint team comprising the district administration and law enforcement agencies carried out the sealing of these 47 illegal sites. Bugti stressed that such activities not only harm the treasury but also undermine law and order. He reiterated: “The mineral resources of Balochistan are the collective property of the people of the province and any illegal activity on these resources would not be tolerated under any circumstances.” The Chief Minister described the operation as practical proof of the government’s commitment to protecting resources and upholding the rule of law. Addressing Revenue Losses and Future Reforms The province currently earns less than Rs 10 billion annually from its mines and minerals sector due to widespread illegal practices, smuggling, and weak oversight—far below its potential. Bugti pointed out that this results in lost revenue and denied rights for locals. To address this, the government is set to roll out an effective, transparent policy aimed at eliminating illegal mining, improving sector governance, promoting legal investment, increasing income, and ensuring benefits reach the local population directly. Strict enforcement against violators will continue under this framework.

China Keeps Low-Profile at Davos to Seek Western Investment Amid Slowdown
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China Keeps Low-Profile at Davos to Seek Western Investment Amid Slowdown

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China adopted a notably low-key presence at the World Economic Forum’s Annual Meeting in Davos, Switzerland, held from January 19-23, 2026, as it sought to attract Western investment amid economic headwinds and geopolitical tensions. Read More: https://theboardroompk.com/trump-revokes-canadas-invitation-to-join-board-of-peace-after-carneys-davos-speech/ Unlike previous years with high-profile delegations and prominent pavilions, China’s footprint was subdued, reflecting a strategic shift focused on quiet diplomacy and targeted outreach. Subdued Visibility and Contrast with Others China’s delegation maintained a minimal public profile, with fewer events, smaller promotional setups, and limited visibility on Davos’ main street compared to past gatherings. This approach stood in stark contrast to the United States, which featured a more assertive and visible participation, including prominent business leaders and policy messaging. Chinese officials avoided large-scale media spectacles, opting instead for behind-the-scenes meetings and bilateral discussions to court foreign capital. Key Participation and Messaging Vice Premier He Lifeng delivered a special address at the forum on January 20, 2026, emphasizing China’s commitment to openness, multilateralism, and global cooperation. He stated that China never deliberately pursued trade surpluses and is willing to serve as “the world’s market.” He Lifeng highlighted efforts to boost investment in physical assets and human capital, expand consumption in priority sectors, and promote high-standard opening-up. He called for joint responses to challenges like fragmentation and protectionism, positioning China as a reliable partner for sustainable global growth. Economic Context and Strategic Goals The low-profile strategy coincided with China’s economic growth hitting a three-year low, prompting Beijing to prioritize attracting foreign direct investment to support recovery and technological advancement. Business leaders at Davos noted potential opportunities for China to benefit from U.S.-Europe tensions, though challenges remain in building trust with Western partners. The restrained approach allowed focused engagement without drawing excessive scrutiny amid ongoing trade and tech frictions.

Trump Revokes Canada's Invitation to Join Board of Peace After Carney's Davos Speech
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Trump Revokes Canada’s Invitation to Join Board of Peace After Carney’s Davos Speech

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U.S. President Donald Trump announced on January 22, 2026, that he is withdrawing Canada’s invitation to join his newly launched “Board of Peace,” a high-profile initiative aimed at resolving global conflicts, starting with a Gaza ceasefire. Read More: https://theboardroompk.com/pakistan-commits-rs-100-36-billion-to-electrify-transport-by-2030-under-nevp/ The decision came via a post on Truth Social, directly responding to recent comments by Canadian Prime Minister Mark Carney. Trigger and Trump’s Statement Trump’s move followed Carney’s speech at the World Economic Forum in Davos, where the Canadian leader criticized powerful nations for weaponizing economic integration and tariffs, warning of a potential rupture in the U.S.-led global order. Carney suggested middle powers like Canada could collaborate to counter hegemony, especially after Canada’s recent trade deal with China. In his post, Trump wrote: “Please let this Letter serve to represent that the Board of Peace is withdrawing its invitation to you regarding Canada’s joining, what will be, the most prestigious Board of Leaders ever assembled, at any time.” He added that Canada “lives because of the United States” and addressed Carney personally: “Remember that, Mark, the next time you make your statements.” Background on the Board of Peace Trump officially launched the Board of Peace on January 22, 2026, in Switzerland, endorsed by a U.N. Security Council resolution primarily focused on cementing a Gaza ceasefire. The board requires each permanent member to contribute $1 billion in funding and is intended to operate in conjunction with the United Nations. Trump described it as enabling broad actions: “Once this board is completely formed, we can do pretty much whatever we want to do.” Current members include Argentina, Bahrain, Morocco, Pakistan, and Turkey, while allies like Britain, France, and Italy have declined to join for now. A U.N. spokesperson noted limited engagement tied specifically to the Gaza context. Reactions and Implications Neither Carney’s office nor the White House immediately commented on the withdrawal. The episode highlights escalating tensions in U.S.-Canada relations, exacerbated by trade disputes and differing views on global economic governance. Carney had previously indicated acceptance of the invitation last week. The revocation underscores Trump’s sensitivity to criticism and his use of the board as a platform for influence, potentially affecting multilateral efforts on peace initiatives.

The Boardroom PK delivers trusted business news, analysis, and insights from Pakistan and beyond, keeping readers informed, inspired, and ahead in the evolving world of business and leadership.

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