Wafflix Karachi

Karachi’s business community has been left in shock after the abduction and murder of 25-year-old entrepreneur and IBA graduate Mir Raza Ali, founder of the popular dessert brand Wafflix. Ali, who transformed a student-run dessert stall into a recognised local business, was allegedly kidnapped before being tortured and killed. His body was later recovered from Gulistan-e-Jauhar, prompting a police investigation into the high-profile case. Entrepreneur Went Missing From PECHS Residence According to police, Mir Raza Ali left his home in PECHS Block 2 at around 4:00am on July 28 after telling his mother he would return within 10 minutes. He failed to return, and his mobile phone was later found switched off. His father subsequently registered a kidnapping case at Ferozabad Police Station on the same day after unsuccessful attempts to contact him. Body Recovered From Gulistan-e-Jauhar On July 29, police and Edhi rescue teams recovered a body from bushes near Shadi Qila Wedding Hall in Gulistan-e-Jauhar Block 1. Authorities said the body appeared to have been lying there for one to two days and had burn marks that initially made identification difficult. Mir Raza Ali’s father later identified him through the clothes he was wearing. Police also reported multiple injury marks, including wounds on his back. Police Probe Torture And Shooting According to SHO Kamran Qureshi, preliminary findings suggest the victim was tortured before being shot. The body was shifted to Jinnah Postgraduate Medical Centre (JPMC) for a post-mortem examination. Investigators are reviewing CCTV footage from the surrounding area and pursuing multiple leads to determine those responsible. Police have not yet identified the motive behind the killing, and no arrests have been made so far. Business Community Mourns IBA Graduate Mir Raza Ali was an alumnus of the Institute of Business Administration (IBA) Karachi and was widely recognised for his entrepreneurial journey. He founded Wafflix, growing it from a small student-run cart into a well-known dessert brand in Karachi while creating employment opportunities for young people. Following news of his death, tributes poured in across professional networks, including LinkedIn, where friends, entrepreneurs and former classmates remembered him as an ambitious and hardworking businessman. Many also expressed concern that the killing of a young entrepreneur received comparatively limited attention during its early stages. Investigation Continues Funeral prayers were offered in Karachi and attended by family members, friends, and members of the business community. Authorities have launched a full investigation into the abduction and murder, while police continue analysing evidence and reviewing surveillance footage. The case has once again raised concerns about the safety of entrepreneurs and ordinary citizens in Karachi, with many calling for a swift investigation and accountability for those responsible.