Daraz Pakistan has announced its 8.8 Azadi Sale, offering discounts of up to 80%, payment savings of up to 30%, and exclusive prizes as part of its Independence Day shopping campaign running from August 7 to August 14, 2026.
The campaign will go live at 8:00 PM on August 7 under the theme “Pakistan Ke Liye Sab Kuch,” featuring deals across electronics, fashion, groceries, beauty products, home appliances and everyday essentials.
Brand Rush Hour to Feature 100+ Brands
One of the campaign’s biggest attractions will be Brand Rush Hour, where more than 100 brands will offer flat discounts of up to 65% for a limited six-hour window from 8:00 PM to 2:00 AM on selected Fridays, Sundays and Wednesdays.
Participating brands include Audionic, Westpoint, Anker, Junaid Jamshed, Zellbury, Al-Fatah, Carrefour, Protein Factory and Sereno Life, allowing customers to shop directly from official brand stores at discounted prices.
Mega Deals and Flash Sales Across Categories
Beyond Brand Rush Hour, customers can take advantage of several promotional offers throughout the campaign.
Mega Deals and Flash Sales will offer discounts of up to 80%, while Hot Deals will provide savings of up to 75%. Selected promotional offers will feature discounts of up to 50%, and Daraz Coins can unlock additional savings of up to 60% on eligible products.
Campaign vouchers will also be available, offering discounts of up to 14%, with savings reaching PKR 10,000 during selected Rush Hour periods and on Independence Day.
Customers placing larger orders can receive discounts of up to PKR 6,500, while category-specific vouchers will provide additional savings of up to 12%.
Discounts Across Multiple Shopping Categories
The campaign includes category-wide discounts across Daraz’s marketplace, including:
- Electronics – Up to 80% off
- Lifestyle products – Up to 75% off
- Fashion – Up to 70% off
- Groceries – Up to 65% off
- Beauty products – Up to 50% off
The offers cover thousands of products from leading local and international brands.
Shop & Win Campaign Offers Major Prizes
Customers shopping from participating brand stores will also have the opportunity to enter Shop & Win promotions throughout the campaign.
The largest activation, sponsored by Vatika, includes prizes such as:
- Suzuki Alto
- Electric bike
- Gold coins
- Hair straighteners
Additional participating brands will also offer a variety of prizes during the sale period.
Bank and Wallet Discounts Available
Daraz has partnered with several financial institutions to provide payment discounts of up to 30% through eligible cards and digital wallets.
Participating partners include:
- UnionPay
- JazzCash
- Meezan Bank
- JS Bank
- MCB Bank
- HBL
- Soneri Bank
- Allied Bank
- AlBaraka Bank
- Askari Bank
- Standard Chartered Bank
Offer availability will vary depending on the payment partner, card type, transaction value and promotional period.
Leading Brands Join the Campaign
The campaign will feature products from major brands including Samsung, Haier, Infinix, Apple, Pepsi, Dettol, PediaSure and Vatika, alongside thousands of sellers across the Daraz marketplace.
According to a Daraz Pakistan spokesperson, the campaign has been designed to help customers celebrate Independence Day by combining significant discounts, limited-time brand offers, payment savings and reward opportunities.
Customers can browse Mega Deals, Flash Sales, Brand Rush Hours, Bank Rush Hours, Daraz Coins offers and Shop & Win promotions through the Daraz app and website from August 7 to August 14, 2026.