Author name: Web Desk

Pakistan Advertising Association expresses condolences on the passing of Pervez Iqbal
Pakistan

Pakistan Advertising Association expresses condolences on the passing of Pervez Iqbal

Karachi, June 1, 2026: The Pakistan Advertising Association (PAA) has expressed deep grief over the passing of Mr. Pervez Iqbal, former Managing Director of Big Bang Communications Limited (BBCL) and a respected figure in Pakistan’s advertising, media, corporate communications and event management industry. Mr. Iqbal was widely regarded as a seasoned and composed professional who earned respect across the industry through his commitment, integrity and dignified conduct. His career spanned some of the most defining years of Pakistan’s advertising and media landscape, when communication, brand activation, event management and corporate partnerships were beginning to take a more organised and strategic shape. During his association with BBCL, Mr. Iqbal contributed to several landmark assignments that connected advertising, media, sports and public engagement. BBCL’s work around the 1996 Cricket World Cup and subsequent cricket-related event management projects remains part of the institutional memory of many advertising and media professionals in the country. PAA noted that Mr. Iqbal belonged to a generation of professionals who helped build bridges between brands, media platforms, institutions and audiences at a time when the advertising business was evolving beyond conventional media buying and creative execution. His work reflected the importance of discipline, relationship-building, professional credibility and operational excellence – qualities that continue to guide the industry today. Paying tribute to him, Mr. Ahmed Kapadia, Chairman, PAA, said, “Mr. Iqbal was among those professionals who understood the true value of trust, commitment and reputation. His contributions to BBCL and to major communication and event-led assignments helped raise the professional standards our industry holds dear. On behalf of the PAA, we extend our heartfelt condolences to his family. May Allah grant him the highest place in Jannah and give strength to his loved ones during this difficult time.” PAA further noted that Pakistan’s advertising industry has been shaped by individuals who worked quietly but consistently behind major campaigns, media partnerships and national events. Mr. Iqbal was one such professional whose contribution deserves to be remembered with respect and gratitude. The Association offered prayers for the departed soul and expressed solidarity with the bereaved family.

KSE-100 Index Decline Deepens as Inflation Shock and Global Tensions Trigger Market Rout
Pakistan

KSE-100 Index Decline Deepens as Inflation Shock and Global Tensions Trigger Market Rout

Market Under Pressure as KSE-100 Index Decline Accelerates The KSE-100 Index Decline intensified sharply on Monday as Pakistan’s benchmark stock index fell under heavy selling pressure, closing at 170,600.20 after losing 3,362.61 points, or 1.93 percent. The session reflected a decisive shift in sentiment as investors rushed to reduce exposure across key sectors amid worsening macroeconomic and geopolitical conditions. Market activity showed extreme volatility, with the index swinging nearly 3,775 points during the day. It touched an intraday high of 174,171.64 before plunging to 170,396.85, signaling aggressive profit-taking and panic-driven exits in later trading hours. Total traded volume in the benchmark index reached 246.94 million shares, yet the breadth of the market painted a deeply negative picture, with 85 of the 100 index companies closing in the red. Inflation Surge Amplifies KSE-100 Index Decline Pressure A major catalyst behind the KSE-100 Index Decline was the latest inflation data, which showed Pakistan’s Consumer Price Index rising to 11.7 percent year-on-year in May 2026. This marked a sharp increase from 10.9 percent in April and a dramatic jump from 3.5 percent in the same month last year. The inflation surprise has unsettled investors, who now fear that monetary easing may be delayed further. Higher inflation typically reduces expectations of interest rate cuts, increasing borrowing costs for businesses and pressuring corporate earnings. This shift in outlook triggered broad-based selling, particularly in rate-sensitive sectors. Sector-Wise Breakdown Highlights Widespread Weakness The KSE-100 Index Decline was driven primarily by heavy losses in key sectors: The commercial banks sector led the downside, dragging the index by more than 680 points as concerns over margins and interest rate uncertainty weighed heavily. Cement stocks followed closely, shedding over 560 points amid demand uncertainty and cost pressures. Oil and gas exploration companies also weakened significantly, contributing more than 520 points in losses as global energy volatility intensified. Fertilizer and investment-related companies added further pressure, collectively deepening the market’s negative close. On the positive side, only a few sectors provided limited relief. Synthetic and rayon stocks, leather and textile-related segments, and leasing companies offered marginal support, but their contribution was not enough to offset the broader downturn. Heavyweights Drive the Downside Momentum The KSE-100 Index Decline was further amplified by weakness in major heavyweight stocks. ENGROH emerged as the largest drag on the index, followed by Fauji Fertilizer, Lucky Cement, Oil and Gas Development Company, and Pakistan Petroleum Limited. These names alone accounted for a substantial portion of the index loss, reflecting concentrated pressure in blue-chip stocks. In contrast, a few counters such as TRG, Honda Atlas Cars, and Pakistan Oilfields managed to post gains, but their impact remained limited in reversing overall sentiment. Market Breadth Confirms Bearish Sentiment The broader market also mirrored the weakness seen in the benchmark index. The All-Share Index fell by 1.51 percent, closing at 102,602.54. Total market volume reached 589.76 million shares, with trading value recorded at Rs31.98 billion across nearly half a million trades. Out of 489 listed companies, 296 declined while only 168 advanced, reinforcing the dominance of sellers throughout the session. Volatile Stocks Dominate Trading Activity High-volume trading further highlighted speculative activity amid the KSE-100 Index Decline. Dewan Cement led the volume chart with over 43 million shares, followed closely by TRG with nearly 39 million shares. Other actively traded stocks included WorldCall Telecom, Cnergyico, Bank of Punjab, and K-Electric. This heavy participation suggests that while long-term investors were reducing exposure, short-term traders continued to seek opportunities in volatile counters. Geopolitical Risks Add to Investor Anxiety Beyond domestic inflation concerns, global developments added another layer of uncertainty. Rising international oil prices, driven by escalating tensions in the Middle East following expanded military operations in Lebanon, heightened fears of supply disruptions. These geopolitical risks contributed to a broader risk-off sentiment across emerging markets, with Pakistan’s equity market particularly vulnerable due to its reliance on energy imports and external financing pressures. Year-to-Date Performance Still Positive Despite Decline Despite the recent downturn, the KSE-100 Index has posted strong gains of 44,973 points, or 35.80 percent, during the fiscal year. However, on a calendar year basis, it is now down by 3,454 points, reflecting increasing volatility and shifting investor expectations. Market Sentiment Hinges on Inflation and Global Stability The ongoing KSE-100 Index Decline underscores a fragile market environment shaped by rising inflation, uncertain monetary policy direction, and escalating geopolitical risks. Until inflation stabilizes and global tensions ease, investor sentiment is likely to remain cautious, with continued volatility expected across Pakistan’s equity market.

PAFLA Calls for Sustained Support for Freelancers and Digital Workers in Budget 2026-27
Tech

PAFLA Calls for Sustained Support for Freelancers and Digital Workers in Budget 2026-27

KARACHI: The Pakistan Freelancers Association (PAFLA) has called on the Federal Board of Revenue (FBR) and the Ministry of Finance to continue supporting Pakistan’s growing freelancing and digital workforce in the Federal Budget 2026-27. PAFLA has recommended retaining the reduced tax rate of 0.25 percent on foreign exchange earnings for the next ten years, alongside allocating funds for capacity-building programs, establishing freelancing hubs in multiple cities, and providing subsidies for internationally recognized certifications. PAFLA Chairman Ibrahim Amin emphasized that extending the 0.25 percent tax regime would encourage freelancers to channel their earnings through local banks and inspire students, young professionals, and women to adopt freelancing as a sustainable career path. He noted that freelancers registered with PSEB currently benefit from the 0.25 percent rate, and PAFLA is eager to work closely with PSEB to simplify the registration process so more freelancers can access these incentives. “A stable, simple tax regime benefits the entire digital economy, freelancers, software houses, and the broader IT industry alike,” he said. Citing the ILO’s recognition of Pakistan as one of the world’s largest providers of digital labour, Chairman Amin added that this reflects the collective strength of Pakistan’s tech and digital ecosystem. According to the State Bank of Pakistan, freelancing export receipts surged to $959 million during July-April FY2025-26, up 49 percent from the same period last year. Dr. Imran Batada, President and CEO of PAFLA, said the government should also refrain from imposing additional taxes on content creators producing knowledge-based content, including skills training, news and analysis, educational content, and infotainment. He cautioned that complex tax classification mechanisms could push digital workers toward informal channels, reducing documented remittances and weakening Pakistan’s foreign exchange position, an outcome that would affect the entire industry. He also urged the government to invest in improving payment infrastructure, including a globally integrated national payment gateway, a step that would benefit all digital service providers across Pakistan. “Pakistan’s freelancers have contributed nearly $1 billion in foreign exchange this fiscal year. These are young Pakistanis from every corner of the country, competing globally and bringing dollars home. Together with the broader IT industry, they represent Pakistan’s greatest economic opportunity,” Dr. Batada concluded.

FCEPL celebrates World Milk Day with school students across the country
Pakistan

FCEPL celebrates World Milk Day with school students across the country

Karachi: Friesland Campina Engro Pakistan Limited (FCEPL), a leading dairy company in Pakistan, and its employees celebrated World Milk Day with students across multiple cities in Pakistan as part of their ongoing mission to Nourish Pakistan. Employees from FCEPL spent a day with students at schools, including the RAAST School in Karachi and community schools in Sahiwal and Sukkur to talk to them about the long-term health benefits of drinking milk every day for school-going children. Awareness sessions like these with students are essential in Pakistan where nearly 10 million children suffer from stunting and 40% of children under the age of 5 have acute malnourishment which does not only impact their physical growth but also poses serious hindrance in their mental growth. Drinking a glass of milk alone can provide 7 out of 12 daily required nutrients, helping us fight the malnourishment battle in the country. “Our future generations’ wellbeing relies heavily on a quality diet, and safe milk is the cornerstone of this discussion. A well-informed society knows the value of sourcing and consuming safe, quality milk, which leads to a healthy, prosperous future” said Kashan Hasan – Managing Director & CEO, FCEPL.This was further emphasized by the Marketing Director, Sarah Sadiq, who said “We strive to provide the nation with safe and hygienic milk that preserves the quality and nutrients in the milk to ensure that every glass that reaches our consumers remains in its purest form. Our mission is not only to Nourish Pakistan but also to ensure maximum accessibility to safe and pure milk”. The company further carried out milk distribution drives in schools across Punjab in collaboration with the Pakistan Dairy Association to extend their reach to more students in the country.Friesland Campina Engro Pakistan Limited is one of Pakistan’s dairy production companies, with extensive focus on providing high-nutrition, safe, and affordable milk to all communities across the country.

Tribunal Upholds CCP Order of 30M Fine Against Reckitt Benckiser Over Strepsils Deceptive Marketing
Business

Tribunal Upholds CCP Order of 30M Fine Against Reckitt Benckiser Over Strepsils Deceptive Marketing

ISLAMABAD: The Competition Appellate Tribunal (CAT) has decided an appeal filed by Reckitt Benckiser Pakistan Limited against an order of the Competition Commission of Pakistan (CCP) dated February 9, 2021, concerning the deceptive marketing of its product, Strepsils. The Tribunal upheld the Commission’s finding that Reckitt Benckiser had violated Section 10(2)(b) of the Competition Act, 2010 by disseminating misleading information to consumers regarding the nature and character of the product. The Tribunal directed the company to pay a penalty of Rs. 30 million and to strictly comply with the corrective measures prescribed by the Commission. The Tribunal further directed that compliance with the Commission’s instructions be ensured within the stipulated period. The case arose from a complaint filed by M/s Square Distribution & Marketing System (Pvt.) Limited, alleging that Reckitt Benckiser had been creating the impression through its marketing and advertising that Strepsils was a medicinal product for sore throat relief, despite its deregistration as a drug and subsequent marketing as a non-medicated product. At present, the product is registered as a food item. In its judgment, the Tribunal noted that the company had substantially altered its product packaging and disclosures following the Commission’s proceedings. The Tribunal observed that Strepsils packaging had undergone material changes, including the prominent display of the words “Non-Medicated” in both English and Urdu on the front of the packaging and blister packs, whereas previously such disclosure was less conspicuous. The Tribunal observed that these modifications reflected acceptance of the need for corrective measures and acknowledged that the company had made significant changes to its packaging and marketing practices following the Commission’s intervention. As part of the Commission’s directions, Reckitt Benckiser has also been required to prominently publicize the change in the status of the product from a medicated/drug category to a food category through advertisements in at least three widely circulated English and Urdu newspapers across Pakistan. Such notices are required to be published on a weekly basis until full compliance is achieved. The CCP remains committed to protecting consumers from deceptive marketing practices and ensuring that businesses provide accurate, clear, and truthful information regarding their products and services. The decision reinforces the importance of transparency in advertising and affirms consumers’ right to make informed purchasing decisions based on correct information.

Pakistan EU Strategic Dialogue Unlocks New Trade and Investment Opportunities
Pakistan

Pakistan EU Strategic Dialogue Unlocks New Trade and Investment Opportunities

The Pakistan EU Strategic Dialogue has emerged as a major diplomatic and economic development, with both Pakistan and the European Union expressing strong interest in transforming their relationship into a broader and more ambitious partnership. During the 8th Pakistan-EU Strategic Dialogue in Islamabad, Deputy Prime Minister and Foreign Minister Ishaq Dar and European Union foreign policy chief Kaja Kallas highlighted significant untapped opportunities that could reshape economic, political and strategic cooperation between the two sides. The meeting comes at a time when global trade routes, geopolitical alliances and economic partnerships are rapidly evolving, making stronger Pakistan-EU cooperation more important than ever. Pakistan Sees Untapped Potential in EU Partnership Speaking at the high-level dialogue, Ishaq Dar emphasized that Pakistan’s relationship with the European Union has a strong foundation but remains far from reaching its full potential. According to Dar, several sectors offer opportunities for deeper engagement, particularly trade, investment, economic development and institutional cooperation. The foreign minister stressed that both sides should maintain regular strategic dialogues to ensure continuous progress and stronger diplomatic coordination. His remarks reflected Islamabad’s growing desire to diversify international partnerships and attract foreign investment amid challenging global economic conditions. Pakistan EU Strategic Dialogue Focuses on Long-Term Vision One of the most significant developments emerging from the dialogue was Pakistan’s proposal for a comprehensive strategic vision designed to guide future cooperation. Building upon the Strategic Engagement Plan of 2019 and the Cooperation Agreement signed in 2004, Pakistan aims to create a more forward-looking framework capable of addressing modern challenges and opportunities. The proposed vision seeks to: • Deepen political understanding• Expand sectoral cooperation• Strengthen institutional partnerships• Promote sustainable economic growth• Enhance regional stability initiatives Officials believe such a framework could elevate Pakistan-EU relations beyond traditional diplomatic engagement and create a stronger long-term alliance. EU Remains Pakistan’s Largest Export Market A major highlight of the Pakistan EU Strategic Dialogue was the recognition of the European Union’s critical role in Pakistan’s economy. Kaja Kallas noted that the EU remains Pakistan’s largest export destination, surpassing even the combined markets of the United States and China. This reality underscores the strategic importance of maintaining strong ties with Europe at a time when global trade competition is intensifying. The EU official described the partnership as more than a commercial relationship, calling it a key driver of economic growth and development for Pakistan. GSP Plus Continues to Deliver Major Benefits Pakistan continues to be the world’s largest beneficiary of the Generalised Scheme of Preferences Plus (GSP+), a trade arrangement that provides duty-free or reduced-duty access to European markets. The scheme has played a crucial role in boosting Pakistan’s exports, particularly in textiles, apparel and manufacturing sectors. However, European officials also signaled that continued access to GSP+ benefits depends on Pakistan’s progress in implementing international commitments related to: • Human rights• Labour rights• Good governance• Environmental protection• Minority protections While the EU has acknowledged progress made by Pakistan, it has also stressed the need for deeper reforms in the coming years. Climate, Technology and Migration Emerge as New Cooperation Areas Beyond trade, the Pakistan EU Strategic Dialogue highlighted several emerging sectors that could define future cooperation. Kallas identified climate resilience, digital infrastructure, migration management and sustainable connectivity as priority areas where both sides can deepen engagement. These sectors are becoming increasingly important as countries adapt to climate challenges, technological transformation and changing labor markets. Analysts believe that collaboration in these areas could unlock billions of dollars in future investment opportunities while supporting sustainable economic development. Pakistan’s Diplomatic Role Gains International Recognition Another notable aspect of the discussions was the recognition of Pakistan’s diplomatic engagement in international conflicts. Kallas praised Pakistan’s efforts in facilitating dialogue between the United States and Iran, noting the broader global impact of regional instability on energy markets and fertilizer prices. The acknowledgement highlights Pakistan’s growing role as a diplomatic bridge-builder at a time of heightened geopolitical tensions. Why the Pakistan EU Strategic Dialogue Matters The latest Pakistan EU Strategic Dialogue signals that both sides are moving beyond traditional diplomatic exchanges toward a more comprehensive strategic partnership. For Pakistan, stronger engagement with the European Union could mean greater export growth, increased foreign investment, improved market access and stronger support for economic modernization. For the European Union, deeper cooperation offers an opportunity to strengthen regional stability, expand trade networks and engage with one of South Asia’s most strategically positioned economies. As global uncertainties continue to reshape international relations, the growing momentum behind Pakistan-EU cooperation could become one of the most significant diplomatic and economic developments for Pakistan in the years ahead.

SECP Compliance Certificate to Open New Doors for Pakistani Companies
Pakistan

SECP Compliance Certificate to Open New Doors for Pakistani Companies

The SECP Compliance Certificate is set to become a major milestone for Pakistan’s corporate sector as the Securities and Exchange Commission of Pakistan (SECP) introduces a new framework aimed at improving transparency, strengthening corporate governance, and enhancing the credibility of businesses operating in the country. The initiative is expected to help Pakistani companies gain greater trust from investors, international partners, financial institutions, and stakeholders by providing official proof of regulatory compliance. What Is the SECP Compliance Certificate? Under the newly announced framework, the SECP will issue a formal Certificate of Statutory Compliance to eligible companies. This certificate will serve as an official verification that a company is properly registered, actively operating, and complying with all applicable regulatory requirements set by the commission. The move reflects the regulator’s growing focus on improving corporate standards and creating a more transparent business environment in Pakistan. Why the SECP Compliance Certificate Matters In today’s competitive business world, credibility and transparency play a critical role in securing partnerships and attracting investment. The SECP Compliance Certificate is expected to act as an official seal of trust for businesses seeking to expand their operations beyond Pakistan’s borders. Companies often face challenges when dealing with international partners who require proof of legal status and regulatory compliance before entering into agreements. The newly introduced certificate is designed to address this issue by providing a standardized and government-backed confirmation of compliance. Business experts believe the initiative could improve Pakistan’s corporate image globally and make local firms more attractive to foreign investors. SECP Compliance Certificate Can Strengthen International Partnerships One of the most significant benefits of the new framework is its potential to support cross-border business relationships. According to the SECP, the certificate will help companies demonstrate their compliance standing when engaging with international investors, multinational corporations, suppliers, and financial institutions. As global businesses increasingly conduct extensive due diligence before forming partnerships, the availability of an official compliance certificate could simplify verification processes and accelerate business negotiations. Which Companies Are Eligible? Not every company will qualify for the SECP Compliance Certificate. The regulator has clearly outlined eligibility requirements to ensure that only compliant and active businesses receive certification. Companies must: • Be properly registered with the SECP• Maintain active operational status• Comply with all applicable regulatory requirements• Have complete and updated corporate records• Submit all required statutory returns and filings Businesses meeting these conditions can apply for the certificate through the Registrar of Companies. Companies That Will Not Qualify The SECP has also identified categories of companies that will be excluded from the certification process. The following entities will not be eligible: • Companies that are inactive• Companies currently under investigation• Companies with incomplete records• Companies that have failed to submit statutory returns• Companies with outstanding compliance deficiencies This strict screening process aims to preserve the credibility and integrity of the certification framework. How to Apply for the SECP Compliance Certificate Eligible companies can submit their applications directly to the SECP’s Registrar of Companies. The regulator is expected to review company records and compliance status before issuing the certificate. Businesses seeking certification are advised to ensure that all filings, returns, and regulatory obligations are up to date before applying. A New Era of Corporate Transparency in Pakistan The launch of the SECP Compliance Certificate marks another important step toward improving corporate governance and transparency in Pakistan. As businesses increasingly compete in international markets, official compliance verification can become a valuable asset for building trust, attracting investment, and securing strategic partnerships. With the new framework in place, compliant companies now have an opportunity to showcase their regulatory standing through a recognized certification that could strengthen their reputation both locally and globally. The introduction of the SECP Compliance Certificate reflects Pakistan’s broader efforts to modernize its corporate regulatory framework and encourage responsible business practices. By rewarding compliant companies with official certification, the SECP aims to promote transparency, accountability, and investor confidence across the corporate sector. For businesses seeking growth opportunities and international collaborations, obtaining this certificate may soon become an important competitive advantage.

Sindh Water Shortage Hits 22% as PPP Demands Federal Action Against IRSA's Unjust Cuts
Pakistan

Sindh Water Shortage Hits 22% as PPP Demands Federal Action Against IRSA’s Unjust Cuts

The Sindh water shortage has reached a critical level. The province is now facing a 22% deficit in its water supply, raising alarms over food security and public health. PPP leader and senior Sindh government official Sharjeel Memon raised the alarm on Sunday, blaming the Indus River System Authority (IRSA) for disregarding Sindh’s legitimate rights. Crisis Deepens at Key Barrages The Sindh water shortage is most severe at two critical points. Guddu Barrage is reeling under a staggering 42% water deficit. Kotri Barrage is recording a 29% shortfall. Both barrages are lifelines for millions of farmers and residents across the province. The scale of the crisis has left agricultural fields dry and urban water supply systems under severe strain. Karachi, Pakistan’s economic engine, is not spared. The megacity draws heavily on Sindh’s river water system. Experts warn that a prolonged shortage could trigger a severe urban water emergency in the country’s largest city. IRSA Accused of Violating 1991 Water Accord Memon directly accused IRSA of acting against Sindh’s interests. He said IRSA is using the pretext of “shortage equalization” to slash Sindh’s allocated share. He called this move a direct violation of the 1991 Water Apportionment Accord — a landmark agreement that governs how river water is distributed among all four provinces. “IRSA’s continued disregard for Sindh’s legitimate concerns and the unjust reduction of Sindh’s share under the guise of ‘shortage equalization’ is unacceptable,” Memon said. “No province can be given preference at the expense of another.” The 1991 Accord was designed to ensure fair water distribution. Critics argue that IRSA’s latest actions undermine the spirit of that agreement and set a dangerous precedent for inter-provincial water disputes. Agriculture and Livelihoods at Risk The Sindh water shortage directly threatens the province’s farming sector. Sindh is one of Pakistan’s most fertile agricultural zones, producing rice, sugarcane, cotton, and wheat. Farmers in districts dependent on Guddu and Kotri barrages report that their crops are already wilting. Irrigation canals are running well below capacity. If the shortage persists through the Kharif sowing season, losses could run into billions of rupees. Rural communities that depend entirely on canal water for drinking and domestic use are also suffering. Local representatives report that some villages have gone days without adequate water supply. PPP Vows to Fight for Sindh’s Rights Memon made clear that the PPP and the Sindh government will not stay silent. He called on the Federal Government to take immediate notice and intervene. He demanded full restoration of Sindh’s rightful water share in accordance with the law and the 1991 Accord. “The PPP and Sindh Government will continue to defend Sindh’s water rights at every constitutional, legal, and democratic forum,” Memon stated. The party signaled it is prepared to escalate the matter through formal legal channels if the federal government fails to act swiftly. Federal Government Under Pressure to Act Water experts and opposition voices are now calling on Islamabad to convene an emergency meeting of the Council of Common Interests (CCI) to address the Sindh water shortage. The CCI is the constitutional body mandated to resolve inter-provincial resource disputes. Failure to act could deepen tensions between Sindh and the federation at a politically sensitive time. Civil society groups have warned that water inequity, if left unaddressed, risks fuelling wider unrest across rural Sindh.

Pakistan Electricity Rates Down 20% from Rs53.04 per unit to Rs42.26 per unit, Energy Minister
Pakistan

Pakistan Electricity Rates Down 20% from Rs53.04 per unit to Rs42.26 per unit, Energy Minister

The narrative surrounding the Pakistani power sector has just been completely turned upside down. While public outcry and media headlines have long painted a bleak picture of skyrocketing energy bills, explosive new data from the Ministry of Energy reveals a radically different reality. In an emergency media briefing, Energy Minister Awais Khan Leghari officially went to war against widespread public misinformation. The numbers are out, and they reveal an unprecedented shift: national power bills are not just stabilizing, they are actively crashing. The Shocking Truth: Pakistan Electricity Tariffs Drop Nationwide For a public accustomed to monthly economic shocks, the latest official statistics seem almost unbelievable. Between March 2024 and May 2026, the national average all-inclusive power rate experienced a massive 20% reduction. The national average rate tumbled down from 53.04 Rupees per unit to 42.26 Rupees per unit. This sweeping reduction has offered direct relief across multiple consumer classes. Residential lifelines held steady at 7.56 Rupees per unit, showing a 0% change. However, protected consumers utilizing up to 200 units saw their all-inclusive rate slashed by 31%, dropping from 24.07 Rupees to 16.56 Rupees per unit. Non-protected consumers using less than 300 units received an 8% drop to 42.73 Rupees per unit, while those exceeding 300 units and utilizing Time-of-Use meters saw a 10% reduction down to 54.30 Rupees per unit. The overall domestic category recorded a 16% decline, settling at 36.35 Rupees per unit. Commercial users enjoyed an 8% cut down to 70.08 Rupees per unit, and General Services experienced a 10% reduction to 55.12 Rupees per unit. The absolute biggest winners of this policy shift are industrial consumers and the region of Azad Jammu and Kashmir. Industrial tariffs collapsed by a staggering 33%, down to 42.40 Rupees per unit, giving a massive boost to local manufacturing. Meanwhile, AJK witnessed an incredible 45% plunge, bringing its rate down to 33.65 Rupees per unit. Bulk consumers and the agricultural sector also gained, noting cuts of 13% and 14% to sit at 54.03 Rupees and 40.82 Rupees per unit respectively. Other miscellaneous categories followed the downward trend with a 10% reduction to 56.29 Rupees per unit. This massive drop did not happen by accident. The government achieved these numbers through aggressive, structural overhauls. Renegotiated Independent Power Producer contracts successfully unlocked a mind-boggling 3.5 trillion Rupees in lifetime savings. Additionally, the state slashed circular debt by 780 billion Rupees during the 2024-25 fiscal year and recovered another 193 billion Rupees by aggressively cutting down distribution company losses. The Trillion-Rupee Subsidy Boom for Protected Consumers Popular media claims insist that the state is abandoning vulnerable citizens, but the actual data exposes this as completely false. Pakistan has more than doubled its subsidies for protected consumers since 2022. The financial cushion allocated to protected citizens rocketed from 199 billion Rupees in 2022 to an astronomical 423 billion Rupees for the 2025-26 fiscal year. The sheer volume of citizens insulated from market rates is massive. Protected consumers shot up from 9.5 million in 2022 to 21.5 million today. This means that out of the country’s 34.2 million total residential consumers, a whopping 29.57 million households or 86% of the entire population receive subsidized electricity. When adding agricultural support to the equation, the total national subsidy budget reaches 527 billion Rupees. The government directly funds 249 billion Rupees of this total, while the remaining 278 billion Rupees is cross-subsidized by higher-end power consumers. To safeguard this system, a high-tech QR code registration system has already registered two million single-phase consumers to ensure that financial relief lands exclusively in the right hands. Debunking the Myth: The 26 GW Grid Capacity and Solar Deception Critics have repeatedly slammed the state for allegedly forcing 26,000 megawatts of wasteful, idle capacity onto an over-burdened grid. The Ministry of Energy has firmly corrected the record. The actual installed capacity sits at 36,397 megawatts, far below the exaggerated 46,000 megawatt figure often cited in talk shows. With a capacity-to-peak-demand ratio of 2.1x, Pakistan perfectly mirrors the structural stability of major emerging economies like Brazil and Turkey. Under the optimized Integrated System Plan, the government eliminated over 9,000 megawatts of expensive, forced capacity additions. This strategic move saved 15 billion dollars in capital investment and prevents 400 billion Rupees in annual consumer costs. The upcoming capacity additions are strictly focused on affordable, clean energy. The upcoming grid development pipeline includes 5,255 megawatts of hydel power, including the major Diamer Bhasha Dam project, alongside the strategic retirement and replacement of 2,577 megawatts of old, expensive generation plants. Wind power will add 1,655 megawatts, while nuclear energy contributes 1,200 megawatts. The international CASA G2G project will supply 1,000 megawatts, and market-based additions will bring around 3,000 megawatts at zero cost to ordinary grid consumers. The biggest clean energy driver, however, is a massive 8,120 megawatt expansion via net-metering solar additions. This brings us to the final myth: that the state is actively killing the green solar revolution. In reality, the national plan has fully integrated 8 to 9 gigawatts of distributed solar energy. The recent transition from net metering to net billing has zero impact on 90% of the country’s solar users, as all single-phase households are entirely exempt. The government has also completely wiped out licensing fees for any solar systems sized at 25 kilowatts and below. The shift to net billing applies exclusively to major three-phase commercial and industrial setups. This ensures that wealthy solar adopters pay their fair share for grid maintenance rather than offloading those operational costs onto low-income families. With 55% of Pakistan’s current energy mix already coming from clean sources, the country outperforms India’s 48% and stands shoulder-to-shoulder with Turkey. As the nation targets a 90% clean energy mix by 2035, the foreign fuel import bill is expected to plummet from 2.4 billion dollars down to just 300 million dollars. The era of unchecked power sector panic is officially over. The data proves that structural reforms are finally delivering a cheaper, greener, and far more stable economic future.

P@SHA Calls for 10-Year Policy Stability: Continue 0.25% Tax Regime for IT Exporters & Genuine Freelancers
Pakistan

P@SHA Calls for 10-Year Policy Stability: Continue 0.25% Tax Regime for IT Exporters & Genuine Freelancers

The Pakistan IT Industry Association (P@SHA), in its comprehensive Federal Budget 2026–27 recommendations, aimed at solidifying the nation’s digital exports ecosystem, has stressed the need to ensure policy stability for formal IT enterprises – and, providing necessary clarity for the broader digital workforce. Read More: https://theboardroompk.com/islamic-money-market-turnover-hits-rs142-6-billion/ P@SHA aims to clarify its official stance, which prioritizes the sustainable, long-term growth of registered IT companies while supporting the gradual formalization of the gig economy; while categorically stating that P@SHA fully supports maintaining a supportive environment for the genuine freelancers of the country. To provide stability and confidence to the industry, P@SHA has strongly recommended the continuation of the existing 0.25% final tax regime for IT exporters and genuine freelancers for a period of 10 years. This policy continuity is deemed essential to attract global business, secure foreign exchange inflows, and empower the registered corporate entities that serve as the primary engines of Pakistan’s technological and economic advancement. A central pillar of P@SHA’s budgetary framework is the critical need to distinguish between genuine, project-based freelancers and full-time remote employees working for overseas entities. Mr. Tufail Ahmed Khan, Honorary President of the Global Freelancers Union (GFU), acknowledged that P@SHA has rightfully proposed that authentic freelancers should continue to benefit from the simplified 0.25% final tax regime (FTR); whereas, it recommends that remote professionals earning fixed salaries from foreign employers be taxed appropriately under standard graduated salary slabs. This strategic distinction is designed to foster a level playing field for domestic IT companies. Currently, local enterprises that invest heavily in physical infrastructure, compliance, comprehensive employee benefits, and skill development face unfair competition for talent from unregistered remote setups. P@SHA Chairman Sajjad Syed emphasized that, by formalizing the tax structure for full-time remote workers, P@SHA aims to protect the local corporate sector, encourage the documentation of the economy, and incentivize the transition of individual contributors into fully structured, globally competitive IT businesses. Furthermore, the recommendations emphasize the urgent need for structural reforms that benefit the entire ecosystem but are particularly vital for scaling IT enterprises. P@SHA is advocating for simplified banking processes, smoother inward remittance mechanisms, and frictionless tax filing procedures to remove barriers to business growth. Acknowledging that freelancers play a vital role in youth employment and foundational digital exports, P@SHA believes the ultimate goal must be enabling these individuals to scale into formal organizations. To this end, the association is also urging significant national investments in advanced domains such as Artificial Intelligence, cloud computing, and cybersecurity. By prioritizing these structural and technological investments, alongside clear and equitable taxation policies, P@SHA remains committed to transforming Pakistan into a premier global hub for formalized, high-value technology outsourcing and innovation.

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