Zong Partners With WWF Pakistan For Plastic Free July Coastal Clean-Up At Hawksbay
Zong, WWF Pakistan And ISPES Launch Coastal Clean-Up Drive In Karachi KARACHI: Zong 4G has partnered with WWF Pakistan and Integrated Waste Management Solution (ISPES) to mark the conclusion of the global Plastic Free July campaign with a coastal clean-up drive at Hawksbay, Karachi. The initiative brought together Zong employees, volunteers, and environmental advocates to remove plastic waste from the coastline, helping protect Pakistan’s marine ecosystems while promoting responsible waste management and environmental awareness. Plastic Free July Initiative Promotes Environmental Sustainability The clean-up campaign reflects Zong’s ongoing commitment to environmental sustainability by integrating practical conservation initiatives into its corporate responsibility efforts. The activity aimed to raise awareness about the growing threat of marine plastic pollution while encouraging collective action and stronger collaboration between the private sector, environmental organizations, and local communities to preserve Pakistan’s coastal ecosystems. Collected Plastic Sent For Recycling And Upcycling To ensure responsible disposal of the collected waste, ISPES transported the materials for sorting and processing after the clean-up. Recyclable plastic waste was sent to the company’s upcycling facility, where it will be converted into reusable materials as part of circular economy practices. The approach is intended to reduce landfill waste while promoting sustainable resource utilization and responsible environmental management. Zong Highlights Importance Of Strategic Partnerships Commenting on the initiative, Nabila Yazdani, Head of Strategy, Corporate Communications & Sustainability at Zong, said sustainable development requires innovation, strategic partnerships, and meaningful community engagement. She added that the collaboration with WWF Pakistan and ISPES supports responsible waste management, strengthens circular economy practices, and encourages collective efforts to safeguard Pakistan’s coastal and natural ecosystems. Company Reaffirms Sustainability Commitment Zong said it remains committed to reducing its environmental footprint by improving resource efficiency and embedding sustainable practices across its operations. The company added that through strategic partnerships and community-driven initiatives, it aims to contribute towards building a cleaner, greener, and more environmentally resilient Pakistan.