Pakistan-based wedding tech startup Shadiyana has raised $800,000 in an oversubscribed pre-seed round led by Indus Valley Capital (IVC), taking total funding close to $1 million. The capital will fuel product development and nationwide expansion as the company aims to bring efficiency and transparency to Pakistan’s massive Rs900 billion ($3.21 billion) wedding industry.
Launched in Islamabad, Shadiyana’s all-in-one wedding planning platform has already crossed 500,000 users, onboarded 600+ verified vendors, and facilitated planning for over 30,000 weddings. The startup is now aggressively scaling into Lahore and Karachi while enhancing its mobile app with smarter tools for venue discovery, vendor management, budgeting, guest lists, and real-time coordination.
“We get a rush from every new booking,” said Neelam Shoaib, Co-Founder and COO. “That passion drives us to transform Pakistan’s grand but chaotic wedding ecosystem into something seamless, smart, and truly ubiquitous.”
With millions of weddings taking place annually in Pakistan, Shadiyana plans to deepen its vendor network across more cities, roll out advanced technology-driven features, and significantly strengthen its team in the coming months.