Pakistan’s hybrid vehicle market has received a boost as Master Auto Engineering (MAE), the official assembler and distributor of Chery vehicles in Pakistan, has announced a limited-time price relief initiative for its Chery Super Hybrid Pakistan lineup. Despite the recent increase in sales tax on vehicles, the company will absorb a significant portion of the additional tax, allowing customers to save up to Rs1.5 million on selected locally assembled plug-in hybrid electric vehicles (PHEVs).
The offer is valid until July 31, 2026, or while stocks last, and aims to make advanced hybrid technology more accessible to Pakistani consumers.
Chery Super Hybrid Pakistan Gets Temporary Price Relief
Rather than transferring the full impact of higher taxes to buyers, Master Auto Engineering has introduced discounted ex-factory prices across its locally assembled Chery Super Hybrid range.
Chery Tiggo 7 PHEV
The Chery Tiggo 7 PHEV, which carried an earlier price tag of Rs9.499 million, now has a revised list price of Rs10.949 million following the tax adjustment. However, under the promotional offer, customers can purchase it for an effective ex-factory price of Rs9.999 million, resulting in savings of approximately Rs950,000.
Chery Tiggo 8 PHEV
The Chery Tiggo 8 PHEV has a revised price of Rs12.999 million, but buyers can avail the vehicle at Rs11.499 million during the promotional period, reducing the purchase cost by Rs1.5 million.
Chery Tiggo 9 PHEV
For buyers seeking a premium hybrid SUV, the Chery Tiggo 9 PHEV is available at an effective ex-factory price of Rs14.299 million, compared with its revised price of Rs15.749 million, offering savings of Rs1.45 million.
Plug-In Hybrid Technology Gains Momentum
The growing popularity of Chery Super Hybrid Pakistan reflects increasing consumer interest in fuel-efficient vehicles amid fluctuating fuel prices.
The locally assembled Chery Super Hybrid lineup offers an electric-only driving range of up to 170 kilometers, while the combined driving range extends to approximately 1,400 kilometers using both electric power and the petrol engine. This allows drivers to complete most daily journeys on electricity while maintaining the convenience of long-distance travel without relying entirely on charging infrastructure.
As Pakistan gradually expands its EV ecosystem, plug-in hybrid vehicles are emerging as a practical option for motorists seeking lower fuel costs and reduced emissions without concerns over charging availability.
Master Auto Shields Customers from Tax Impact
Pakistan’s automobile industry has been affected by higher taxes, currency depreciation, and rising production costs over the past few years, leading to significant increases in vehicle prices.
Instead of passing the complete tax burden to customers, Master Auto Engineering has opted to absorb part of the increase for a limited period. The initiative is aimed at maintaining affordability while encouraging the adoption of cleaner mobility solutions.
The company believes that offering better value to consumers will help accelerate the transition toward new energy vehicles in Pakistan.
Local Manufacturing and Network Expansion Continue
Beyond competitive pricing, Master Auto Engineering is expanding its footprint in Pakistan’s automotive sector.
The company operates a manufacturing facility covering more than 60 acres and currently has 10 dealerships nationwide. It plans to expand its dealership network to 20 locations over the next six months, improving access to sales and after-sales services across the country.
These investments support local manufacturing, employment, technology transfer, and the development of Pakistan’s automotive industry.
CEO Reaffirms Customer Commitment
Master Auto Engineering CEO Samir Malik said customers remain at the center of the company’s strategy, adding that the temporary pricing initiative is intended to make advanced new energy vehicles more accessible while supporting Pakistan’s transition toward cleaner transportation.
Growing Opportunity for Hybrid Vehicles in Pakistan
As fuel prices remain volatile and interest in environmentally friendly transportation grows, hybrid vehicles are becoming an increasingly attractive option for Pakistani consumers.
With temporary price reductions, locally assembled production, expanding dealership coverage, and modern plug-in hybrid technology, Chery Super Hybrid Pakistan is strengthening its position in the country’s emerging new energy vehicle market.
If demand continues to rise, the initiative could further accelerate the adoption of hybrid vehicles while supporting the growth of Pakistan’s automotive manufacturing industry.