For years, beauty creams promising instant glow and brighter, clearer skin have dominated shelves across Pakistan. But recent findings suggest that beneath the glossy packaging and bold claims, some of these products may carry serious health risks.
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The Pakistan Standards and Quality Control Authority (PSQCA) has stepped in to take decisive action against multiple skincare brands after routine inspections revealed violations of national safety standards. At the center of the issue is the presence of toxic substances, including mercury and arsenic, as well as microbiological contamination, that have no place in cosmetic products.
Confirmed through a written response by Minister for Science and Technology Khalid Hussain Magsi, the six beauty creams, including Golden Pearl Beauty Cream, Parley 24K Gold Beauty Cream, Goree Beauty Cream, and Face Fresh Beauty Cream, among others, failed to meet the requirements set out in Pakistan Standard Specification 3228:2025.
Samples were tested by Pakistan Council of Scientific and Industrial Research, where laboratory analysis confirmed both chemical hazards and microbiological contamination in beauty creams. The findings directly challenge the production process, from ingredient sourcing to quality control.
Mercury, commonly used in some skin-lightening formulations, suppresses melanin production to create a temporary brightening effect. However, this accompanies significant side effects, including irritation, rashes, and long-term skin damage. Arsenic, on the other hand, can appear as a contaminant, posing serious health risks even in small amounts. The danger doesn’t stop at the skin. Both substances can be absorbed into the body, leading to complications that extend beyond cosmetic concerns. Experts warn of potential kidney damage, even neurological disorders.
Following these revelations, authorities have banned the sale and distribution of the affected creams until they comply with safety regulations. Continuous market surveillance is also underway to ensure that non-compliant products are removed from the stores.This situation alarms consumers against the use of unverified beauty products, raising an uncomfortable question:how much do we really know about the products we trust with our skin?