Pakistan’s mobile phone sector continued its strong shift toward localization in 2025, with local manufacturing and assembly fulfilling 93% of total demand — significantly higher than the 77% average recorded between 2020 and 2024 and the 52% nine-year average (2016–2024).
According to the latest Pakistan Telecommunication Authority (PTA) data analyzed by Topline Securities, the country produced 30.21 million units locally during the year, while imports remained minimal at just 2.37 million units, bringing the total market size to approximately 32.58 million units.
Monthly Trends and Year-on-Year Performance
Local production peaked in April–May 2025 at around 4.84 million units but showed volatility throughout the year. December 2025 registered 2.61 million units assembled locally, reflecting a 5% month-on-month increase yet a 12% year-on-year decline compared to December 2024’s 2.95 million units.
Cumulatively, the 4% YoY drop in local output was largely driven by subdued consumer demand and lengthening global smartphone replacement cycles, now averaging around 40 months.Brand Leadership and Market Outlook
Chinese brands dominated local assembly, led by Infinix (3.65 million units), VGO Tel (3.57 million), Vivo (2.80 million), Itel (2.34 million), and Samsung (1.85 million). Other top performers included Tecno, Xiaomi, QMobile, Realme, and OPPO.
Smartphones accounted for 52% (15.64 million units) of total local production. Looking ahead, Topline Securities forecasts 7–8% YoY growth in mobile phone sales over the next 12 months, supported by stabilizing PKR, easing inflation, and recovering consumer purchasing power.
Companies with strong local assembly operations — including Airlink Communication, Lucky Cement-linked ventures, and top-10 brands like Techno, Xiaomi, and Samsung — are well-positioned to capitalize on the anticipated rebound.