Karachi: Pakistan has set an ambitious target to increase its fruit, vegetable, and value-added agricultural exports from $700 million to $2 billion within the next three years, following the completion of a comprehensive export growth strategy.
This was announced by Pakistan Fruit and Vegetable Exporters, Merchants Association (PFVA) Patron-in-Chief Waheed Ahmed during a press conference at the PFVA office, alongside Trade Development Authority of Pakistan (TDAP) Secretary Shehryar Taj.
Waheed Ahmed said the new roadmap has been finalized with close coordination between Pakistan Horticulture Development Company (PHDC) and TDAP to strengthen Pakistan’s agricultural economy and aggressively pursue export targets. He added that all four provinces and Gilgit-Baltistan have been given representation in PHDC to ensure inclusive agricultural development.
FoodAg Pakistan 2025 Delivers Strong Export Results:
Highlighting the success of the recently held Food & Agriculture Exhibition, Waheed Ahmed revealed that the event generated $35 million in immediate export orders, with Pakistani exporters securing first-time shipments to the United Kingdom, Germany, and Oman.
He said the exhibition played a vital role in showcasing Pakistan’s agricultural potential on the global stage. This year, 25 Pakistani fruit and vegetable exporting companies participated, while buyers from 35 countries showed strong interest in Pakistan’s fresh produce and value-added food products.
Record Global Participation and Business Deals:
Speaking at the same press conference, TDAP Secretary Shehryar Taj described FoodAg Pakistan 2025 as the most successful edition in the event’s history.
“The exhibition not only highlighted the true global potential of Pakistan’s agro-food sector but also opened new doors for international cooperation, partnerships, and sustainable growth,” he said.
According to TDAP:
• Over 370 exhibitors from across Pakistan participated
• More than 20 agro-food sub-sectors were represented, including fruits and vegetables, rice, agri-tech, seafood, meat and poultry, dairy, spices, processed foods, beverages, honey, dry fruits, oilseeds, and tobacco
• 850+ international buyers and delegations from 80+ countries attended
• A record 5,700+ B2B meetings were held
• Total confirmed and expected business deals reached $730 million
These figures establish Pakistan as a reliable and growing partner in the global agri-food supply chain, Taj added.
Strengthening Pakistan’s Global Agri Export Position:
TDAP officials said this success reflects the authority’s continued focus on innovation, sustainability, and export diversification within the agricultural sector. With consistent policy support and private sector collaboration, Pakistan is positioning itself as a competitive global exporter of high-quality horticulture and food products.